中国小米如何击败苹果并挑战特斯拉

 
 
Chinese smartphone giant xiaomi may not be a household name globally, but it’s succeeded where Apple failed by launching its own electric car. That’s a feat Apple couldn't accomplish despite a decade of effort and billions of dollars spent. Now, xiaomi is turning its sights to Tesla.
 
中国智能手机巨头小米可能在全球范围内并不是家喻户晓的名字，但它通过推出自己的电动汽车，在苹果未能实现目标的地方取得了成功。这是苹果公司尽管经过十年努力和投入数十亿美元仍未实现的壮举。现在，小米将目光投向了特斯拉。
 
@kuil
China has stopped competing with other countries, now they are competing with themselves. Us is failing because shareholders only wanted short term profit.
 
中国早已不再与其他国家较劲，如今他们真正的对手是自己。美国之所以节节败退，根本原因在于股东们只顾着追逐短期利润。
 
@ingusmant
xiaomi is all over the place in Asia, then Europe and now Latin America, the US is the only place where nobody knows the brand, point is it's not just a "China thing" like other brands from that country.
 
小米的产品不仅横扫整个亚洲市场，更是进军欧洲乃至拉丁美洲，现在唯独在美国还没有打开知名度。关键就在于它不像其他中国品牌那样只局限于本土市场。
 
@andrewdobson8745
I am so glad I moved to Thailand. Not only is the cost of living 1/3rd, I get to have all these amazing Chinese products for standard retail price. Thailand is not afraid of China's economy and we don't have to suffer
 
搬到泰国真是我这辈子最明智的决定。这里的生活成本只有原来的三分之一，还能以正常的零售价买到各种惊艳的中国制造。泰国根本不惧怕中国的经济影响力，我们完全不需要忍受那些无谓的担忧。
 
@ДмитрийАндрианов-й4ы
I laugh out loud when American媒体 use expressions like "Chinese companies are rapidly catching up" or "quality is almost the same as Western manufacturers." Consumers outside the US know that the Chinese have long surpassed the Americans in quality and technology, and only the Americans themselves live in the illusion that Santa Claus exists
 
每次听到美国媒体说什么"中国企业正在快速追赶"、"质量快赶上西方制造商了"这类说辞，我都忍不住笑出声。美国以外的消费者心里都清楚，中国在品质和技术上早就超越了美国，只有美国人自己还活在圣诞老人存在的幻想里。
 
@MO_AIMUSIC
Bloomberg hasn't done its homework. xiaomi doesn't manufacture its smart home products directly. Rather, it sexts products from various OEMs (Original Equipment Manufacturers) and ODMs (Original Design Manufacturers) for its smart home ecosystem.
xiaomi's role is to set up the infrastructure and standards, and then open up its platform, or "park," to these partners.
 
彭博社压根没做好功课。小米压根不直接生产智能家居产品，而是从各家代工厂和设计方案供应商中精挑细选，再纳入自家的智能生态链。
小米真正做的是搭建基础架构和标准规范，然后把自家的平台开放给这些合作伙伴，就像建好园区邀请企业入驻一样。
 
@MGZetta
xioami cars are easily compatible with Apple and Samsung. I don't think company like Apple is humble enough for it.
 
小米汽车跟苹果、三星设备都能轻松兼容，但像苹果这种公司恐怕拉不下身段来配合吧。
 
@Geophrie39
Speaking as an American:
We don't want these efficient, safer, cheaper cars... Just ask our government.
 
作为一个美国人说句实话：
我们才不想要这些省油、安全又便宜的汽车呢……不信你去问问咱们的政府。
 
@thehumus8688
I think xiaomi CEO said that their Price margin for most of their electronic product is only 5%
Apple was like... ? 65%-70% or smth ?
xiaomi is affordable, and they aim for modest profit for all their product
It truly embodies some Chinese quote - I forget who said that. but basicly "you only need to profit of 1 yuan, but if everyone in China buy it - you have 1 Billion yuan"
 
我记得小米的CEO说过，他们的大部分电子产品的利润率只有5%左右。
苹果那边呢？怕是高达65%到70%吧？
小米走的是亲民路线，所有的产品都坚持薄利多销。
这真正体现了中国那句老话——忘了是谁说的，但意思就是"每件商品只赚一块钱，全中国人都来买的话，就能赚到十亿元"。
 
@MrTVintro
xiaomi is the Ikea of tech. They can heat and cool your house. They can transport you. They can fill almost your entire kitchen with appliances (they're missing a dishwasher atm). They can clean your house. They can secure your house. They can light your house. They can transport you. They can power your devices. They can provide equipment to do basic DIY work.
And that is just xiaomi proper.
 
小米简直就是科技界的宜家啊！他们既能给你的家里供暖制冷，又能提供出行工具，几乎能把整个厨房都塞满他们的电器（虽然目前还缺个洗碗机）。还能帮你打扫房屋、保障家居安全、提供照明系统、解决出行需求、给设备充电，甚至提供基础DIY工具。而这还只是小米自家的产品线呢！
 
@urbanstrencan
This is simply incredible by xiaomi developing and building a car in less than 2 years. And making it actually really incredibly great. Can't wait to get xiaomi SU7 here in Europe ����
 
小米在不到两年时间里就研发制造出了汽车，这简直令人难以置信！更了不起的是这款汽车做得确实非常出色。我迫不及待想在欧洲看到小米SU7了！
 
@glantani2842
there is basically NO US outlet that is not propaganda nowadays, amazing
 
如今美国媒体基本上全都沦为宣传工具了，真是令人咋舌。
 
@LL-rm8xt
I started using xiaomi in 2015, this was before anyone had even heard of the company in the UK.. My wife still uses her Mi Note 2 phablet from 2016 as a tablet now, its still on its original battery and the thing won't die (9 years).... Crazy but true
 
我从2015年就开始用小米了，那时候英国根本没人听说过这个品牌。我妻子现在还在把她2016年买的Mi Note 2当平板用，至今还是原装电池，这个设备简直坚挺得不可思议（都9年了）。虽然听起来很离谱，但确实是真实的情况。
 
@CruiseLog8
The real flex here isn’t the car, it’s scaling 100K units in 230 days. That’s insane manufacturing efficiency.
 
真正厉害的还不是汽车本身，而是他们在230天内实现了10万辆的产能爬坡。这种制造效率简直疯狂。
 
@vulcan4d
The USA does not want your amazing $35k EV SUV. Oh wait, the people do as they need it desperately but the government and competitors sure don't.
 
美国才不想要你们那3.5万美元的神级电动SUV呢。哦等等，老百姓可是求之不得的，但政府和竞争对手肯定不乐意看到。
 
@BrownJello
Speak for yourself. Chinese goods are not known for their high build quality. Remember when everyone had hoverboards and they all caught on fire? I wonder where those were made.
 
您这话可太主观了。中国制造的产品向来不以工艺精湛著称，这事儿大家心里都有数吧？还记得前几年全民玩悬浮滑板那阵子吗？结果那些玩意儿全都起火烧坏了！我倒想问问那些东西到底是在哪儿生产的呢？
 
@qiangqiangzhang8320
@BrownJello China can produce both the highest-quality goods in the world and very low-quality goods. This isn't determined by the factories themselves, but by the prices offered by American supermarket buyers. It's impossible to push prices down to the lowest possible level while still demanding high quality. It's not that the factories lack the production capacity.
 
中国既能制造出世界顶尖的优质产品，也会生产一些质量较低的商品。这种情况其实并不是由工厂自身决定的，而是取决于美国超市采购商给出的价格区间。既要将成本压到最低极限，又同时要求保证高品质，这根本就是不可能完成的任务。并不是说这些工厂缺乏生产能力，问题的根源在于价格与质量之间的平衡关系。
 
@A2KLAU
This might be an interesting insight, my personal phone is an Apple, but my secondary is a xiaoMi product, so I have access to both Apple and Android ecosystems. In terms of performance, both are perfectly fine for what they are needed for, but it’s gotten me through the door with xiaoMi. Our hair dryer, light bar for my home office, home sensors and many other accessories are all made by xiaoMi and that has got me into their ecosystem. So because of that, it means over the period I may have spent similar money for both Apple and xiaoMi, but in terms of number of products I own xiaoMi far outweighs Apple. In effect Apple may have larger margins for profit on their products, but xiaoMi has helped our daily life more with more variety of devices that are all made very well.
 
说来也是一个挺有意思的观察，我的主力机型用的是苹果，备用机则是小米的产品，这样一来我就能同时体验到苹果和安卓两大生态系统。就性能而言，两款手机都完全能满足日常需求，但正是这台小米的设备为我打开了新世界的大门。如今我们家的吹风机、居家办公用的照明灯带、环境传感器，还有一大堆配件清一色都是小米制造的，不知不觉就被圈粉成了他们家生态链的用户。这么算下来，虽然我在苹果和小米两家投入的资金可能不相上下，但要是论拥有的产品数量，小米可比苹果要多得多啦。说到底，苹果或许确实能从产品中赚取更高的利润，但小米却凭借品类丰富的智能设备更深入地改善了我们的日常生活，而且每件产品都做得相当靠谱。
 
@amateurgamer149
Why no one talking about the thumbnail? It is quite thoughtful and truly depicts the scenario through the picture
 
怎么都没人聊聊这个视频缩略图呢？它设计得相当用心，整幅画面把实际的场景描绘得淋漓尽致。
 
@GothPaoki
I'm changing my 2018 audi a5 sportback for a denza z9 gt. The glass broke for me when Audi tried to sell me separately rear seat heating on top of my 44.000 Euros purchase.
For a couple thousand more I'll get a dozen more features like driver assistance ( which audi also tried to sell me for two thousand euros more,1800 to be exact) , both rear and front seat heating, mini fridge , massaging seats and infinitely more luxurious interior.
A car also designed by Wolfgang egger formerly of Audi,oh such beautiful irony!!
China is busy innovating, west is busy funding gen ocides in middle east.
 
我正要换掉2018款的奥迪A5 Sportback，入手腾势Z9 GT。最让我的幻想破灭的是奥迪居然在我花了4.4万欧元之后，还想额外再收一笔后排座椅加热费用。
只要多花几千块钱，我就能得到一大堆增值功能——比如驾驶辅助系统（奥迪之前还想因为这个多收我两千欧元，准确来说是一千八）、前后排座椅加热、迷你冰箱、按摩座椅，以及豪华程度翻倍的内饰。
更讽刺的是这款车还是由奥迪前设计师沃尔夫冈·艾格亲自操刀的！
中国埋头搞创新，西方却忙着在中东资助种族屠杀。
 
@edwardyang839
If you just looking at the industries that xiaomi is in (no matter the market size and profits), xiaomi is Apple (phones) + Tesla (EVs) + Panasonic (home appliances).
 
如果你仔细看看小米所涉足的行业（先不论市场规模和利润），小米简直就是苹果（手机）+ 特斯拉（电动车）+ 松下（家电）的集合体。
 
@boxscorewatcher413
The cold hard truth is all the gangsters in my city use xiaomi products ranging from smartphones to vacuums, air fryers, toothbrush etc and they have love it. Competitive pricing for reliable products.
 
说个扎心的事实：我们城里所有的帮派分子都在用小米的产品，从智能手机到吸尘器、空气炸锅、电动牙刷等等，而且他们还特别喜欢。价格实惠，产品可靠，谁不爱呢？
 
@MaxxKoggen
Anyone who would have said Apple in that opening statement would be lying to themselves. "Constantly innovating" isn't one of the words that can be used to describe Apple.
 
要是有人在开场白里提到苹果公司，那绝对是在自欺欺人。"持续创新"这个词压根就跟苹果扯不上半毛钱关系。
 
@AshishRanjan-cn1kf
As an Indian happy for them but shameful for us that we don't have any Global brand like xiaomi Tata Mahindra Royal Enfield can't compete with these Chinese brands
 
身为印度人，我为他们感到高兴，但同时也觉得脸上无光。我们连一个能拿得出手的全球品牌都没有，像塔塔、马恒达、皇家恩菲尔德这些牌子根本就没法和中国品牌一较高下。
 
@alexandryun5861
China is doing a research in technology, usa doing a research in gender studies.
 
中国正埋头钻研科技创新，而美国却忙着研究性别认同。
 
@spooky.-
The USA did most of the initial research and development of these technologies. Chinese companies perfected the manufacturing. China still lags behind in future technology but is catching up.
 
这些技术的早期研发多半是美国搞出来的，中国公司则把生产工艺做到了登峰造极。虽然在未来科技方面中国还是稍逊一筹，但他们正在快马加鞭地追赶。
 
@roberttranceedm
Many of us Europeans too love the xiaomi devices.
I have personally no complaints about the quality of my 14T phone or my smartwatch. Delightful devices I can use while kept my kidneys as well.
 
我们欧洲人也特别钟爱小米的产品。
就拿我自己来说吧，我用的14T手机和智能手表的质量都没得挑。这些设备既好用又实惠，完全不用砸锅卖铁才能买到。
 
@lorenz.fischer.3
Many of us Europeans disagree. Some of us may even slightly disapprove of the Chinese practices of IP theft through joint venture requirements, massive market distortion by selling below cost thanks to subsidies or even of state-sponsored systemic industrial espionage. Just take a look at the SU7 and compare it with a Porsche Taycan, it‘s ridiculous. I personally do have complaints and would never buy a Chinese EV simply because of its image from the european perspective.
 
我们许多欧洲人其实并不认同这种做法。甚至有些人对中国的某些做法颇有微词，比如通过合资企业要求进行知识产权窃取，依靠补贴以低于成本价销售造成大规模的市场扭曲，乃至国家支持的系统性工业间谍行为。各位只要看看SU7的车型，再把它和保时捷Taycan对比一下，就明白有多荒唐了。我个人确实有不少意见，而且绝不会购买中国的电动汽车，单是从欧洲人的观感角度就过不了关。
 
@MuhammadFarooq-yr9uv
Bought my first xiaomi phone in 2017 and never looked back the phone I have now it charges from 0 to 100percent in 20 minutes loving it
 
我2017年入手第一部小米手机后就再也没有换过品牌，现在用的这款手机二十分钟就能从零充满电，实在让人爱不释手。
 
@MO_AIMUSIC
6:17 You're right about one thing: Apple and xiaomi have different goals, but your explanation is bafflingly wrong.
The reason Apple failed to make a car is that the company doesn't want to compromise on its profit margins and insists on having end-to-end control of its products.
xiaomi, on the other hand, is a success story in integration. The company doesn't mind collaborating and sharing profits with partners, as long as the final product can be successful. I mean, you have to actually make something before you can claim to disrupt the market, right?
 
6:17 有件事你说对了：苹果和小米确实目标不同，但你的解释简直错得离谱。苹果造车失败的根本原因在于这家公司既不愿在利润率上妥协，又坚持要对产品实行端到端的绝对控制。反观小米，它倒是成功展现了资源整合的实力。只要最终产品能成功，他们根本不介意与合作伙伴协同作战、利润分成。要我说，好歹得先真正造出点什么，才有资格谈论颠覆市场吧？
 
@AVelez-zq5hf
I really enjoyed this video. I’ve always felt like China has had the capability of planning decades into the future when they face a problem, they know that they can’t solve it immediately, but they take steps to conquer it in the long term. This story right here is no different kind of built for the next hundred years and not for the next 10 so it’s not surprising to me that a company like this has been able to get into the Car market now I’m American I’m a patriot. But I’ve been going to China for the last 20 years on and off and I’ve closely seeing how it’s developed from the lows to the highs. If you go to China right now, the vast majority of the vehicles are electric, it’s insane. How a one’s very busy intersection was filled with the smell of cars to now … Just the occasional trucks and cleaner air. Giving them credit where it’s due does it make me pro Chinese but basically just solidifies what I just said. it is very scary and also very inspirational where they’re going. The USA, the largest economy in the world …. that doesn’t necessarily mean that it’s gonna be the same thing 100 years from now. China is moving relatively quickly and we’re starting to lag behind. It sucks but it’s the truth. Typos courtesy of my iPad ;)
 
这部视频让我看得非常过瘾。我一直觉得中国在面对问题时总有一种能够规划未来几十年的能力；他们明知无法立刻解决，却会采取步步为营的策略来最终攻克难关。眼下的这个故事同样如此——它是为百年大计而建，而非仅仅为了十年的发展。所以像这样的企业能成功进军汽车市场在我看来毫不意外。我是一个美国人，也是一个爱国者，但过去二十年间我断断续续往来中国，亲眼见证了这个国家从低谷走向巅峰的历程。倘若你现在去中国，你会发现绝大多数车辆都已是电动汽车，这种转变简直令人难以置信。曾经车水马龙的十字路口弥漫着汽油味，而今……唯有零星的货车驶过，空气也变得清新许多。该夸赞处就当夸赞，这并非意味着我亲中，而是印证了我方才所言。他们前进的方向既令人心惊，又叫人振奋。美国虽是全球最大的经济体……却未必百年后仍能保持此地位。中国正在快速崛起，而我们却开始落后。这话听着刺耳，却是无可争辩的事实。打字疏漏由我的iPad负责。
 
@joem0088
What xiaomi achieved in eV is really something. Very very few other companies could have done the same even in China. Huawei is arguable the other one which did it.
 
小米在电动汽车领域取得的成就确实了不起。放眼整个中国，能做到这种程度的企业可谓凤毛麟角，华为勉强算是另一家达成类似成就的企业。
 
@SilentTraveller21
Due to govt control Companies in China primary goal is to do things that will raise Chinas standing in the world when it comes to tech/science to be viewed at top in the world while companies in america do the bare minimum for maximum profit for their shareholders, even if it is bad for the country
 
由于政府的引导，中国企业的首要目标是提升国家在全球科技领域的地位，力争让中国被世界视为科技强国；而美国企业则只为股东利益服务，即便损害国家利益也只会付出最小程度的努力。