US President Donald Trump's return to the White House and his tariffs have had a seismic impact on global markets.  Trump's own personal brand is growing - from cryptocurrencies to merchandise and real estate - but his policies are also creating "reputational risks" for other American companies.
Long before Trump, many US brands were able to capitalize on the "cool factor" of being American. But since Trump's terms in office, international movements to boycott US products have spread around the world. Is this backlash causing an actual decline in consumption of US products?
 
美国总统唐纳德·特朗普重返白宫及其关税政策对全球市场产生了巨大的影响。特朗普个人品牌正在增长——从加密货币到商品和房地产——但他的政策也给其他美国公司带来了“声誉风险”。
在特朗普之前,许多美国品牌能够利用“美国制造”的“酷炫因素”。但自从特朗普执政以来,国际上抵制美国产品的运动在全球范围内蔓延。这种反弹是否导致了美国产品消费的实际下降?