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A Chinese-made Haishen car, photographed in 1994 in the country's northeastern Jilin Province.(一辆国产海神牌汽车,1994年拍摄于中国东北的吉林省。)



Robots work on vehicle chassis at a factory in China’s Zhejiang Province in April 2023.(2023年4月,在中国浙江省的一家工厂内,机器人正在汽车底盘生产线上作业。)



A showroom for Chinese electric car maker Nio in central Berlin in August 2023.(2023年8月,位于柏林市中心的一家中国电动汽车制造商蔚来的展厅。)

Summary
Chinese carmakers are rapidly gaining market share in Europe with low-priced, high-quality vehicles, despite EU tariffs.
Industry experts warn the surge threatens millions of European auto jobs and could undermine the continent’s industrial self-sufficiency.
Chinese manufacturers have been building factories in Europe to bypass tariffs, with major projects in Hungary, Spain, and Serbia.
Two decades into a successful career manufacturing interiors for the world’s leading auto brands, Tomas, a former senior manager with an Italian multinational company, walked away from the car industry in the autumn of 2025.
“I think it's doomed,” the Czech man told RFE/RL, explaining the main reason he walked away from the business. “The industry is doomed.” Tomas has asked that his surname not be used in this story.
Europe’s storied car industry is under threat from a flood of high-quality Chinese vehicles with impossibly aggressive price tags -- some as low as 10,290 euros ($12,141) in specific markets -- that began arriving on the continent especially after the COVID pandemic. Experts warn the influx endangers an industry that has served as the foundation of European manufacturing for decades.
Despite tariffs introduced by Brussels in 2024 of up to 35 percent on some Chinese electric vehicles (EVs) on top of a 10 percent import duty, Chinese vehicle sales into Europe nearly doubled between 2024 and 2025, with more than half a million Chinese models sold in the first nine months of this year.
Chinese EV giant BYD reported a year-on-year sales increase of 225 percent to become the top-selling electric vehicle maker in the EU through some months of 2025 despite tariffs. Other manufacturers dodged the EU trade barriers on EVs by shipping combustion engine vehicles and hybrids not subject to the same duties.
Beijing's car industry dates back to the 1950s, but its manufacturers have long been dogged by a reputation for poor quality and clunky style, which kept their international footprint to a minimum. That all changed recently.
Before the world’s economy ground to halt in 2020 amid the coronavirus pandemic, Tomas said that technical professionals in the European car industry dismissed Chinese brands, saying, “they’re horrible, they can’t build. They’ll need 20, 30, 40 years to come to our level and we will be much further ahead by then.”
“What happened is basically in five years, they exceeded us,” he said. “Now their cars are actually amazing.”
A Perfect Storm
Chinese manufacturers have long enjoyed a cost advantage for the country’s use of cheap, mostly coal-fired energy, and a labor force with minimal bargaining power, but a recent perfect storm of factors has allowed Chinese cars to be priced far below Western competitors.
In response to the Kremlin's 2022 invasion of Ukraine, the EU banned steel imports from Russia. China, meanwhile, has massively increased its imports of high-quality metals from the country.
Additionally, China’s car industry has been able to leverage unprecedented economies of scale through the past decade.
The country’s car industry was already the world’s largest by 2009, but manufacturers were mostly focused on the country’s oversaturated domestic market. That changed as intense price wars within China pushed manufacturers to look outwards. In 2023, China overtook Japan to become the world’s largest car exporter, producing tens of millions of vehicles each year.
Then, there are alleged subsidies.
China has denied it props up automakers, but an EU investigation in 2024 found that public money was “detected across the entire supply chain,” from mines extracting raw materials to the ships hauling finished electric vehicles to Europe.
The United States imposed a 100 percent tariff on Chinese electric vehicles in 2024 after their own investigation concluded that the US auto industry was being "materially injured" by some subsidized Chinese models.
Paul Bennet, a managing partner at the UK-based automotive advisory firm Madox Square, told RFE/RL that the blitzkrieg entry of Chinese vehicles into the European market may be about more than business.
“Overall, while the economic benefits are clear, the geopolitical aspects of this strategy shouldn't be overlooked,” he said. “In my opinion, it's likely part of China's broader efforts to reshape global economic dynamics and enhance its position on the world stage.”
While some insiders say that Europe may still have opportunities to counter, time is running out. Bennet wrote in September that the future of the continent's auto industry, which employs some 13.2 million people, and supports millions more jobs in dependent businesses, now “hangs in the balance.”
Hedging Against Tariffs
Under current market rules, a Chinese vehicle produced inside the EU would not be subject to the same tariffs as those imported from outside the bloc. Chinese manufacturers are moving fast to exploit that condition.
China’s BYD is in the process of establishing a $4.6 billion factory in Hungary, and in
Barcelona, cars are already being produced by a joint venture between Spain’s Ebro-EV Motors and China’s Chery brand. There are ongoing talks for further manufacturing bases in other EU countries, including in Italy and Poland. Additionally, manufacturing sites have been established by Chinese auto brands in Serbia.
Bennet told RFE/RL that Serbia was likely chosen for a range of factors, including Belgrade's free trade agreements with Russia and the EU, and Serbia's potential future European unx membership, making the country, "an attractive long-term investment potentially offering easier access to EU markets in the future."
Many of Europe's car brands, meanwhile, are facing a shrinking consumer base for their cars in China -- once a key market -- as well as on home soil amid the surge in imported Chinese car sales in Europe.
Bennet has called for carmakers to pressure the European Commission into mandating joint ventures that are majority owned by European brands wherever Chinese companies establish a manufacturing footprint inside the EU.
Others have called for the EU and the United States to open their markets to one another, while blocking out China. Beijing and Brussels have also restarted negotiations over a minimum price floor for Chinese EVs on the European market to limit how severely local automakers can be undercut.
Industry veteran Tomas worries that if current trends continue, Europe’s wider industrial base may be in danger. He fears “much bigger consequences than we can think of now, like the loss of industrial self-sufficiency and know-how, leading to huge security risks in the future.”
The auto sector, he says, remains “the biggest industrial driver and crib for young engineers, with careers in defense, research, and development.”
Tomas says he struggles to imagine a political solution to the economic threat to Europe’s auto makers.
But, he adds, “I hope I am wrong, I really hope I am wrong.”

摘要
尽管面临欧盟关税壁垒,中国车企仍凭借质优价廉的汽车产品,在欧洲市场迅速抢占份额。
行业专家警告称,中国汽车的涌入潮或将危及欧洲数百万个汽车行业岗位,并有可能动摇欧洲大陆的工业自给自足能力。
为规避关税限制,中国车企正加快在欧洲布局建厂,在匈牙利、西班牙、塞尔维亚等国均有大型项目落地。
托马斯曾是一家意大利跨国企业的高管,此前二十年间,他一直为全球顶尖汽车品牌供应内饰产品,事业发展顺风顺水。然而在2025年秋,他却毅然离开了汽车行业。
“我觉得这个行业没救了。” 这位捷克人向自由欧洲电台(RFE/RL)坦言自己离职的核心原因,“整个汽车行业都在走向末路。” 托马斯要求报道中隐去他的姓氏。
欧洲历史悠久的汽车工业正遭遇严峻冲击 —— 大量中国产高品质汽车以极具冲击力的低价涌入市场,部分车型在特定市场的售价甚至低至10290欧元(约合12141美元)。这股浪潮在新冠疫情后尤为汹涌,专家警告,这个数十年来一直是欧洲制造业基石的产业正岌岌可危。
2024年,欧盟委员会针对部分中国电动汽车,在原本10%进口关税的基础上,额外加征最高35%的关税。即便如此,2024至2025年间,中国汽车在欧洲的销量仍近乎翻倍,仅2025年前九个月,销往欧洲的中国汽车就突破50万辆。
中国电动汽车巨头比亚迪的数据显示,尽管背负关税压力,2025年多个月份其销量同比增幅仍高达225%,登顶欧盟电动汽车销量榜首。其他中国车企则另辟蹊径,通过出口不受同类关税约束的燃油车和混合动力汽车,规避了欧盟的贸易壁垒。
中国汽车工业始于20世纪50年代,但长期以来,中国汽车品牌因质量欠佳、设计笨重的口碑而饱受诟病,国际市场份额也因此微乎其微。不过,这一局面在近期发生了翻天覆地的变化。
托马斯回忆,2020年新冠疫情导致全球经济停摆前,欧洲汽车行业的技术人员对中国品牌不屑一顾,他们直言:“这些车糟透了,根本没技术含量。他们要花二三十年甚至四十年,才能赶上我们的水平,到那时候我们早就遥遥领先了。”
“可实际情况是,短短五年时间,他们就超越了我们。” 他感慨道,“如今他们的汽车产品,确实令人惊艳。”
多重利好因素叠加
长期以来,中国车企依托国内廉价且以煤电为主的能源结构,以及议价能力薄弱的劳动力群体,坐拥成本优势。而近年来多重利好因素的叠加,更是让中国汽车得以将售价压至远低于西方竞争对手的水平。
2022年俄乌冲突爆发后,欧盟宣布禁止从俄罗斯进口钢材。与此同时,中国却大幅增加了从俄罗斯进口优质金属材料的规模。
此外,过去十年间,中国汽车产业还成功实现了前所未有的规模经济效应。
早在2009年,中国就已成为全球最大的汽车生产国,但彼时中国车企的目光主要聚焦在国内饱和的本土市场。后来,国内白热化的价格战倒逼车企将目光投向海外。2023年,中国超越日本,成为全球最大的汽车出口国,年汽车产量达数千万辆。
再者,还有备受争议的补贴问题。
中国方面否认存在扶持车企的补贴行为,但欧盟2024年的一项调查发现,从原材料开采的矿山,到将成品电动汽车运往欧洲的货运船舶,“整条供应链上都存在公共资金扶持的痕迹”。
美国在完成相关调查后得出结论:部分受补贴的中国汽车车型,正对美国汽车产业造成 “实质性损害”。于是在2024年,美国对中国电动汽车加征了100%的关税。
英国汽车咨询公司马多克斯广场的管理合伙人保罗・贝内特向RFE/RL表示,中国汽车大举进军欧洲市场,其目的或许不止于商业利益。
“总体而言,尽管经济效益显而易见,但这一战略背后的地缘政治考量不容忽视。” 他指出,“在我看来,这很可能是中国重塑全球经济格局、提升自身国际地位整体布局的一部分。”
部分业内人士认为,欧洲或许仍有机会反击,但时间已然十分紧迫。贝内特在9月撰文称,欧洲汽车产业目前雇佣着约1320万名员工,还支撑着下游产业数百万个就业岗位,而今该产业的未来 “悬而未决”。
规避关税的应对之策
根据现行市场规则,在欧盟境内生产的中国汽车,无需缴纳与从欧盟以外进口汽车同等的关税。中国车企正迅速抓住这一政策红利,加快在欧建厂步伐。
中国比亚迪公司正斥资46亿美元在匈牙利建设工厂;在西班牙巴塞罗那,西班牙埃布罗电动汽车公司与中国奇瑞汽车的合资企业,已正式投产汽车。目前,中国车企还在与意大利、波兰等其他欧盟国家洽谈,计划兴建更多生产基地。此外,中国汽车品牌也已在塞尔维亚设立了生产据点。
贝内特向RFE/RL解释,塞尔维亚之所以被选中,是多重因素共同作用的结果,包括贝尔格莱德与俄罗斯及欧盟均签订了自由贸易协定,且塞尔维亚有望未来加入欧盟。这些条件让塞尔维亚成为 “极具吸引力的长期投资目的地,未来有望为车企提供更便捷的欧盟市场准入渠道”。
与此同时,随着中国汽车大举涌入欧洲市场,许多欧洲汽车品牌不仅在本土市场受挫,在曾经的核心市场 —— 中国,其消费群体也在不断萎缩。
贝内特呼吁,车企应向欧盟委员会施压,要求强制规定:无论中国企业在欧盟哪个国家设厂,都必须成立由欧洲品牌控股的合资企业。
另有部分人士提议,欧盟与美国应相互开放市场,共同将中国汽车拒之门外。目前,中国与欧盟也已重启谈判,计划为进入欧洲市场的中国电动汽车设定最低价格门槛,以此限制中国车企对本土车企的低价冲击力度。
汽车行业资深人士托马斯忧心忡忡地表示,如果当前趋势持续下去,欧洲更广泛的工业基础或将面临危机。他担心这会引发 “远超我们当下想象的严重后果,比如工业自给能力和核心技术的丧失,进而为未来埋下巨大的安全隐患”。
他强调,汽车产业始终是 “欧洲最大的工业驱动力,也是年轻工程师的摇篮,为国防、科研与开发等领域源源不断地输送人才”。
托马斯坦言,他实在难以想象,有什么政治手段能化解欧洲汽车产业面临的这场经济威胁。
但他还是补充道:“我希望是自己杞人忧天了,真的希望是我错了。”