反攻美国 - 中国瑞幸如何在美国与星巴克展开竞争

@RyanSummer-o2d
The question is not why luckin is so cheap, it is why Starbucks is so expensive?

问题不在于瑞幸为何这么便宜，而在于星巴克为何这么贵？

@magichappy-wc8qe
不同的消费群体，消费者会用脚投票

@yadiyasin
Corporate greed

企业总是贪婪了

@oakspines7171
Starbucks is not expensive for the quality, the environment, and the service it provides. Coffee at the convenient stores is about 3 dollars or more while Starbucks ' at 5.45 for a large latte which the later is much better taste and quality. I and many people for years had to drink the burning coffee in the pots cooked all day on the hot plates from 7-11, Plaid Pantry, and the similar shops. It tastes like burning car tire, still till these days. We dreaded about it and wondered why they could not do it better but they don't care even now. That was the only choice  until Starbucks came in.

从星巴克提供的品质、环境和服务来看，它并不算贵。便利店的咖啡售价约为 3 美元或更高，而星巴克的大杯拿铁售价为 5.45 美元，后者的口感和品质要出色得多。多年来，我和许多人都不得不喝 7-11、Plaid Pantry（普拉德食品便利店）以及类似便利店售卖的咖啡 —— 这些咖啡在加热板上煮了一整天，滚烫滚烫的。即便到如今，这种咖啡尝起来仍像烧焦的汽车轮胎。我们过去对此满心厌恶，还疑惑为什么他们就不能把咖啡做得好一点，但即便到现在，他们也毫不在意。在星巴克出现之前，我们别无选择，只能喝这种咖啡。

@huetran1985
Im not rich, so i dont care luxury, high end whatever rich brands!!
But be HONESTLY, why people keep asking silly same old question like this??
They’re expensive, the quality counts 1, but the brand name counts 2!!
Did you ever wonder why Rihanna, Beyonce, JB, Celine Dion, Katy Perry, Taylor etc & many big celebrities stars always get highest pay for performance couple songs or take some picture ads for brands & get pay fews million dollars?
It all because they’re famous, they’re become iconic of themselves & have quality!! 
Same logic go to coffee or any high brands fashion
Like it or not, they have their own quality & their customers!!
Of course if you’re tight in moneys. You can get anything you feel comfortable with!!
nothing wrong with take care of our moneys spending on affordable & well quality products & brands!! 
But in the market, there are always have many choice for people.

我并不富裕，所以不在乎奢侈品、高端产品之类的富人品牌！
但说实话，为什么人们总在问这种愚蠢又老套的问题呢？
这些品牌卖得贵，产品品质固然是一个原因，但品牌本身才是更重要的原因！
你有没有想过，为什么蕾哈娜、碧昂斯、贾斯汀・比伯、席琳・迪翁、凯蒂・佩里、泰勒・斯威夫特等众多大牌明星，仅仅是表演几首歌、拍几条品牌广告，就能拿到数百万美元的报酬？
这全是因为他们名气大，他们已经成为了自身的标志性人物，而且具备相应的实力！
同样的逻辑也适用于咖啡，或是任何高端时尚品牌。
不管你喜不喜欢，这些品牌都有其自身的优势，也有自己的目标客群！
当然，如果你手头拮据，完全可以选择自己觉得划算的东西！
精打细算，把钱花在性价比高、质量又好的产品和品牌上，这没什么错！
但在市场上，人们总能有很多选择。

@amirism91
but luckin cant compete with zus coffee malaysia

但瑞幸无法与马来西亚的 Zus 咖啡竞争。（译者注：“Zus Coffee” 是马来西亚本土连锁咖啡品牌）

@RyanSummer-o2d
 @oakspines7171 I feel bad for you

@oakspines7171 我为你感到难过。

@RyanSummer-o2d
 @huetran1985 lol sure talks a lot to defend an average cup of joe.

@huetran1985  为了给一杯普普通通的咖啡辩护，还真是滔滔不绝啊

@khengsiongchew5612
Starbucks is expensive because it allows customers to spend hours in the store, meeting friends or business partners; or, in the case of students, doing homework. 
It is really not for the coffee drinkers who just want to grab and go.

星巴克价格较高，是因为它能让顾客在店内停留数小时 —— 无论是与朋友会面、和商业伙伴洽谈，还是像学生群体那样在店里完成作业。
它其实并不适合那些只想 “拿了就走” 的咖啡消费者。

@RyanSummer-o2d
 @khengsiongchew5612 then why it offers drive through

@khengsiongchew5612 那它为什么还提供免下车取餐服务呢？

@CanMav
Because lukcin uses dirt and water to make their "coffee"

因为瑞幸用泥土和水来制作他们所谓的‘咖啡’。

@RyanSummer-o2d
 @CanMav really? We didn’t know that, can you enlighten us with your evidence pls.

@CanMav 真的吗？我们之前都不知道这事，你能拿出证据给我们讲讲吗？

@pueraet
 @CanMav  imagine having to resort to getting paid 5 USAID cents per comment to survive. Prayers up for this man

@CanMav 试想一下，竟然要靠每条评论赚美国国际开发署（USAID）的 5 美分来维持生计。为这人祈祷吧

@heheda468
bingo

对咯

@CanMav
 @pueraet  What's "5 USAID cents", do enlighten us

@pueraet 什么是 “美国国际开发署的 5 美分报酬”，给我们讲讲呗。

@CanMav
 @RyanSummer-o2d  Having tried it in Guangzhou, it was literally awful

@RyanSummer-o2d 我在广州喝过这个，说实话是真的难喝。

@RyanSummer-o2d
 @CanMav I see. Millions tried and they seem to be happy. So it’s kinda you problem?

@CanMav 我明白了。好几百万人都试过，而且他们看起来都挺满意的。所以，这大概是你自己的问题吧？

@CanMav
 @RyanSummer-o2d  "millions tried", nationalists in the PRC bought it because of nationalism.  It's vile swill.

@RyanSummer-o2d："成百上千万人尝试过"，中国国内的民族主义者因为民族主义情绪而购买。这简直是卑劣的糟粕。

@什么样子世界
yes

对

@RyanSummer-o2d
 @Anyi-z8s lol you love to pump up the profit of Starbucks. Go right ahead.. most people can’t afford to fix their car brake and still get 9 dollar lattes. Btw the fiscal year of 2024, Starbucks gross profit margin was 69%. Much thanks to your kind

@Anyi-z8s 哈哈，你可真喜欢给星巴克抬轿子、帮它赚钱啊。继续呗…… 大多数人连汽车刹车都没钱修，可还得买 9 美元一杯的拿铁。对了，2024 财年，星巴克的毛利率高达 69%。真是多亏了你们这种人啊。

@Ray-qi3yb


@Holion5604
 @huetran1985  don't know if you‘re trolling starbucks quality ain't really all that

@huetran1985 不知道你是不是在故意抬杠，星巴克的品质真没那么好。

@lilo7217
Starbucks was bankrupted in Adelaide, South Australia.

星巴克在澳大利亚南澳州阿德莱德市已破产。
 
@ahooapplepen6949
touché

说得好

@bch1309
​ @CanMav you telling me that starbucks has better coffee than luckin? Hell nah

@CanMav 你是想告诉我星巴克的咖啡比瑞幸好喝？得了吧！

@cky3345
Starbucks is expensive because of having so many suckers as customers

星巴克价格昂贵，是因为有太多“冤大头”顾客

@robertchungnamchang1067
​ @CanMav in India they use cowdung

@CanMav 在印度，人们会用牛粪

@CanMav
 @bch1309  Did I say that?  No, I have never said that.  Nice try though.

@bch1309 我有说过那种话吗？没有啊，我从来没说过。不过，你这猜测倒是挺有意思的。

@CanMav
 @robertchungnamchang1067  Aww, the little wuMao is trying to blame India for China's awful products.

@robertchungnamchang1067  哎呀，这小五毛还想把中国劣质产品的锅甩给印度呢。

@tondematongo32
starbucks is selling you a  dream....

星巴克卖给你的，是一场梦……

@RyanSummer-o2d
 @tondematongo32 you have to be asleep to have it

@tondematongo32 怕不是得在梦里才能拥有它吧。

@Maolo76
Ita not cheap but Starbuck overpriced

瑞幸不算便宜，是星巴克的定价实在太高了。

@potatokukugege
Why is Amazon more expensive than Temu, and why are Chinese cars so much cheaper than all the others? You know why, if you don’t, go figure.

为什么亚马逊比 temu（ 译者注：temu，美版拼夕夕）贵？为什么中国汽车比其他所有品牌的汽车都便宜得多？其中缘由你心知肚明，要是不清楚，就自己去琢磨吧。

@Wvk5zc
​ @oakspines7171 Starbucks = quality? Aussies must be dying laughing now

@oakspines7171 星巴克等同于品质？澳大利亚人现在肯定要笑死了。

@RyanSummer-o2d
 @potatokukugege lol because they can charge you that much and you won’t complain

@potatokukugege 哈哈，因为他们就敢卖这么贵，而你还不会抱怨呗。

@radiosparrow851
 @CanMav okay, both luckin and starbucks are dirty water, and luckin is cheaper. oh, you didnt say starbucks is dirty water either, well, i said that. combined, they are both dirty water then.

@CanMav 行吧，瑞幸和星巴克都是 “脏水”，而且瑞幸还更便宜。哦对了，你也没说星巴克是 “脏水”，不过啊，这话我可说了。那这么一来，它俩就都是 “脏水” 咯。

@CanMav
@radiosparrow851 So you'd still pay money to drink dirty water?  Not the win you think that is.

@radiosparrow851 那你还是愿意花钱喝 “脏水”？这可不像你以为的那样是件值得得意的事。

@ssrae-2229
​ @huetran1985 modern age 2025 " if I am super mega rich * I"ll go for 's Luckin Coffee Yes.. its the Brand that counts‼️ China TODAY is not the China of 1980"s.

@huetran1985 2025 年的现代社会 ——“要是我超级超级有钱，我就选中国的瑞幸咖啡。没错…… 重要的是品牌‼️如今的中国早已不是 20 世纪 80 年代的中国了。”

@ssrae-2229
​ @amirism91 Nobody in Malaysia likes to be seen INSIDE a Coffee Brand with the US (zionni)) word -

@amirism91 在马来西亚，可没人想被人看见待在那个带着“美国（锡安主义，即犹太复国主义）”字眼的咖啡品牌里

@yaulkwong3775
 @huetran1985  rich brands is not for rich, rich brands is for poor. like Chinese people they are so 'poor' that hungry for being 'recognized'

@huetran1985：奢侈品牌并非为富人存在，而是为穷人服务的。就像中国人，他们如此贫穷，以至于渴望被“认可”。

@yaulkwong3775
it offers drive through also it offers take away, so what?  you bought the product with brand and service, that's it.

它也提供免下车取餐服务，也提供外带服务，那又怎么样呢？你买的是带有品牌和服务的产品，仅此而已。

@usafan96soren20
I recently had my first Starbucks coffee two weeks ago...why a single shot decaf iced Americano with no cream and no sugar was 3€? A normal decaf coffee with ice in Italy is 1.30€...less than half of the price. It doesn't make any sense.

两周前我才第一次喝星巴克的咖啡…… 为什么一杯单份浓缩、低因、加冰、不加奶油也不加糖的美式咖啡要 3 欧元啊？在意大利，一杯普通的低因冰咖啡只要 1.3 欧元，还不到星巴克价格的一半。这实在说不通。

@johnchin1456
Starbucks is Jew and pays no tax,  chosen ones are entitled and greedy wth claws counting coins

星巴克是犹太人的公司且不交税，这些“天选之子”贪婪成性，斤斤计较地数着硬币。

@munirazam3054
We don't buy coke Starbucks apple phones usa cars boycott all usa

我们不买可口可乐、星巴克、苹果手机和美国汽车，抵制所有美国货

@RyanSummer-o2d
 @yaulkwong3775 you should read the message being replied before commenting.

@yaulkwong3775 你在评论之前，应该先看看所回复的那条消息。

@jeffvaswani
Yes this is the real question

是的，这才是真正的问题。

@andrewareva4605
The CEO is paid $85 million and gets a private jet to commute 2-3 times a week.

CEO的年薪为 8500 万美元，还配有一架私人飞机，每周用于通勤 2 至 3 次。

@reggiethecommenter9137
“Expensive” does not always equal “premium”. Starbucks is just expensive and markets themselves as premium.

“贵” 并不总等同于 “高端”。星巴克只是价格高，却将自己包装成高端品牌进行营销。

@magichappy-wc8qe
资本不想要瑞幸，但人民大众需要

@emineo3252
You misunderstood what premium is. In finance the term is used to describe the difference between prices. You are paying a premium, because you know what Starbucks will deliver. The premium is based on the chain being able to meet your expectations at a very high rate. So you pay more because you know what you will get, that doesn't mean it's better. This is why you going to a mom and pop is hard, because its a hit or miss experience... With Starbucks you know what you will get, its not gas station coffee, its not some hole in the wall etc...

你误解了溢价的含义。在金融领域，这个术语用来描述价格之间的差额。你支付溢价，是因为你清楚星巴克会提供什么样的产品（或服务）。这种溢价的基础在于，该连锁品牌能够以极高的概率满足你的预期。所以，你多花钱是因为你知道自己能得到什么，但这并不意味着它的品质更好。这就是为什么去夫妻小店消费会让人却步 —— 因为那里的体验可能时好时坏。而在星巴克，你明确知道自己能获得怎样的产品，它不是加油站售卖的那种咖啡，也不是某些不起眼的小破店里的咖啡之类的。

@rainbow3ododo
They became “premium” by lacking major competitors. The Chinese are crazy on price competition.

它们之所以能身居 “高端”阵营，是因为缺乏强有力的主流竞争对手。而中国企业在价格竞争方面，向来势头强劲

@tyoong719
Expensive pricing doesn't make it premium! No more Starbucks...

高价定价并不会让它成为高端产品！再也不喝星巴克了……

@Polit_Burro
Actually it does. Look up the word "Premium". It has nothing to do with quality, only price.

实际上，高价确实能让它具备 “溢价属性”。你可以查一下 “Premium” 这个词的含义，它和品质毫无关系，只与价格有关。

@ZiroWatt
​ @emineo3252 i know exactly what im gonna get at the small coffee shops I frequent. This thinking only applies once lol so what if you have to try a place out first before becoming a regular

@emineo3252 我常去的那几家小众咖啡馆，我对他们的出品了如指掌。你这种想法只适用于第一次尝试——如果得先试过一家店才能成为熟客，那又怎样呢？

@emineo3252
 @ZiroWatt bad coffee is still better than no coffee

@ZiroWatt 再难喝的咖啡，也比没有咖啡强。

@MsSjaakvaak
 @Polit_Burro  i have to admit that my dictionary agrees with you :)

@Polit_Burro 我得承认，我的词典中（关于“Premium” 这个词的含义）和你的观点一致

@nsebast
Once cheaper better competitors came I had never had starbucks in 5 years already. I only drink one when I get it free from my credit card.

自从出现了更便宜、更好的竞争对手后，我已经有 5 年没喝过星巴克了。我只在信用卡送免费咖啡的时候才会喝一杯。

@zw1588
Another national security risk.

又一个国家安全风险。

@MrL21
 @emineo3252  by your logic McDonald is a premium food too then? just because it have standardize quality it will be premium right?

@emineo3252 照你的逻辑，那麦当劳也算是高端食品了？就因为它有标准化的品质，所以就是高端的，对吧？

@MrLoobu
Premium is a subjective term, value is an obxtive number.

“高端”是一个主观概念，而价值是一个客观数值。

@andrzejnadgirl2029
Same as Apple, this approach of fake premium is overall fairly common these days, premium cars these days don't even have better quality parts etc. at least "premium" Volkswagen, Chevrolet versus normal one. 
Around 20 years ago whole phenomen of "premium" gotten cracked down, Steve Jobs had huge impact on it, how to sell product that feels premium and this approach just worked very well so obviously it was adapted into other industries.

和苹果公司一样，如今这种 “伪高端” 的策略其实相当普遍。现在的高端汽车，其零部件质量等方面甚至并不比普通汽车更好 —— 至少大众、雪佛兰的 “高端车型” 对比它们的普通车型时是这样。
大约 20 年前，“高端化” 这一现象曾遭到全面整治，史蒂夫・乔布斯对这一领域影响深远。他开创了一套销售 “质感高端” 产品的方法，而且这套方法效果显著，显然，后来这种策略也被沿用到了其他行业。

@milkboysg4595
the same like apple.they products are just expensive to give an illusion that they are premium stuff

和苹果公司一样，他们的产品只是定价高昂，以此营造出一种 “高端产品” 的假象。

@SuperJay12jay
Taste like crap.

尝起来像屎一样

@Ghostinthemachine777
its better than dunkin so i will pay

它比dunkin（的咖啡）好喝，所以我愿意买。（译者注：“dunkin” 此处指美国知名咖啡及甜甜圈连锁品牌 ）

@sminem6572
Check out the ingredients in Starbucks drinks. Its literal poison. Nothing premium about it.

来看看星巴克饮品里的成分吧。简直就是毒药，根本没什么高端可言。

@Aaaaaaaaaa5934
Indeed, Starbucks americano tastes like charcoal

确实，星巴克的美式咖啡尝起来像炭烧的味道。

@chekeocha4923
Lol. Good luck to Premium

哈哈，祝这个 “高端定位” 好运吧。

@redbeard19833
Starbucks black coffee is bitter and burnt tasting.

星巴克的黑咖啡又苦又有焦糊味。

@GadgetsGearCoffee
Starbucks is second wave coffee. It was premium back in the day and most of what was out there was Folgers first wave coffee and unless you went to an obscure independent cafe, you wouldn't get better coffee. Things have changed a lot since the 2000s tho

星巴克属于第二波咖啡浪潮的代表。在当年，它确实算得上 “高端”—— 那时市面上的咖啡大多是福爵（Folgers）这类第一波浪潮的咖啡，除非你特意去一家不起眼的独立咖啡馆，否则根本喝不到更好的咖啡。不过，自 21 世纪初以来，情况已经发生了很大变化。

@oscarlee9191
Competition leads to improvement. Price. Quality. Service

竞争推动进步，体现在价格、品质与服务三个方面。

@Stephanie-t5b2l
Yep, couldn’t agree more. I’m in NYC and Starbucks has a store on every corner, but half the time the line is wrapped around the block and the drinks cost more than lunch. Wonder if luckin will actually push them to step it up, or if it’ll just be “same coffee, different logo

没错，我完全同意。我现在在纽约，星巴克几乎每个街角都有一家店，但一半的时候都要排大长队，而且一杯饮品的价格比一顿午餐还贵。不知道瑞幸能不能真的倒逼他们改进，还是说最后只是 “换个 logo，咖啡照旧”。

@overlandrider8838
Did you watch the video? They're another fraud-ridden Chinese company that might not even be profitable. They abusing the U.S. economy to go after American brands. We already have a dozen nationwide coffee chains. We need to keep money in the U.S. for cultural staples like coffee.

你看那个视频了吗？他们是又一家充斥欺诈行为的中国公司，甚至可能根本没有盈利。他们在滥用美国经济来打压美国品牌。我们国内已经有十几家全国性咖啡连锁品牌了。我们应该把资金留在国内，用于咖啡这类具有文化重要性的领域

@oedhelsetren
 @Stephanie-t5b2l  If you think some rando asian company is going to cause the very successful Starbucks to rethink it's winning business model, then you're an idiot. Starbucks has no competition.

@Stephanie-t5b2l 如果你认为随便哪一家亚洲的公司都能让非常成功的星巴克重新审视其行之有效的商业模式，那你可太不明智了。星巴克根本没有竞争对手。

@xcalibertrekker6693
Yea prices go up as quality and service go down.  Especially with Chinese places.

是啊，价格在上涨，品质和服务却在下降。尤其是在一些中国商家那里。

@wolfshield2499
HMM money laundering ?

额，是在洗钱？

@kroey221
Quality and Chinese are oxymorons

‘品质’和‘中国’是一对反义词

@Di_Qin91
​ @kroey221  China always has better quality. That's why no one in China or America drinks Starbucks. Everyone drinks Luckin Coffee instead of Starbucks. I will never drink Starbucks.

@kroey221 中国的（产品 / 服务）总能有更好的品质。这就是为什么无论是在中国还是美国，都没人喝星巴克的原因。所有人都喝瑞幸咖啡，而不是星巴克。我永远都不会喝星巴克。

@Di_Qin91
​ @kroey221  China has always had better quality. China's castles and palaces have existed for over 3000 years. Why isn't there anything in Japan, America, Europe that has lasted more than 200 years?

@kroey221 中国的品质一直都很棒。中国的城堡和宫殿已经存在了 3000 多年。为什么日本、美国、欧洲就没有能存在超过 200 年的呢？

@kroey221
 @Di_Qin91  Sounds like a bot .

@Di_Qin91 听着像个机器人在发言

@Di_Qin91
​ @kroey221  What does this have to do with bot?

@kroey221 这和机器人有什么关系呢？

@machutmiagml
​ @kroey221 u think that way bcoz ur brain is stuck in 2000.

@kroey221 你会这么想，是因为你的思维还停留在 2000 年。

@th3gughy
Well.. if you are going at a loss for a while, driving competition out of the market.. Then it doesn't lead to improvements, not for the local community and their economy.

嗯…… 要是你一段时间内持续亏损，还把竞争对手挤出市场…… 那这并不会带来任何改善，对当地社区及其经济而言更是如此。

@oedhelsetren
 @Di_Qin91  On the toipic of castles:
First, your oldest palaces don't compare to the archetextural detail of European castles. Y'all are building stuff the romans and Egyptians perfected. Second, your palaces were places of opulance and wealth for the ruling class, most European castles were actually defensive military structures that were frequently attacked. Third, many of your ancient structures that are still standing because they are still used. We stopped using castles when we moved away from fuedalism and into a more free society--something China has yet to do. Fourth, America is only 500 years old, so shut up about the lack of our ancient structures because we have archetecxture that literally pushes the boundaries of physiscs, meanwhile, y'all are still stacking boxes.

@Di_Qin91 关于城堡这个话题：
首先，你们最古老的宫殿也无法与欧洲城堡的建筑细节相提并论。你们建造的东西，不过是罗马人和埃及人早已完善了的。其次，你们的宫殿是统治阶级炫耀奢华和财富的地方，而大多数欧洲城堡实际上是经常遭受攻击的防御性军事建筑。第三，你们的许多古代建筑之所以能留存至今，是因为它们仍在使用中。当我们脱离封建制度进入一个更自由的社会时，就不再使用城堡了——这是中国尚未做到的。第四，美国只有500年历史，所以别拿我们缺乏古代建筑说事，因为我们拥有的建筑是在挑战物理学的边界，而与此同时，你们还在堆盒子。

@Di_Qin91
​ @oedhelsetren  There is no such thing as tofu construction. Buildings in China have survived thousands of years despite earthquakes and wars. I don't know anything in America, Europe, Japan that has existed for more than 200 years.

@oedhelsetren 根本不存在 “豆腐渣工程” 这种事。中国的建筑即便经历了地震和战争，仍有不少留存了数千年。我没听说过美国、欧洲、日本有什么能存在超过 200 年的建筑。

@Di_Qin91
​ @oedhelsetren  Tofu construction and sewer oil are fake news. I bet you saw the information about tofu construction and sewer oil from leftist channels like China Uncensored, laowai86.

@oedhelsetren “豆腐渣工程” 和 “地沟油” 都是假新闻。我敢打赌，你看到的关于 “豆腐渣工程” 和 “地沟油” 的信息，都是来自 “中国无秘”（China Uncensored）、“老外 86”（laowai86）这类左翼频道吧。

@stephenwalters6598
capitalism baby

资本主义呗，伙计。

@badship01
I don't think you understand the Chinese market and their battle for dominance. Like Taobao and Pingduoduo fighting for their top spot in online sales. Or Keeta vs Foodpanda and Deliveroo in HK. Basically, these companies drive the prices so low to drive out the competition, after there is no competition they will raise the price again. 
Yes it could be beneficial to the locals in a short term but once the competition is out it's not going to be great ...

我觉得你没搞懂中国市场以及它们对主导地位的争夺。比如淘宝和拼多多为了抢占线上销售的头部位置而竞争，又或是美团外卖在香港（特区）与熊猫外、Deliveroo（户户送）的较量。本质上，这些公司会把价格压得极低以排挤竞争对手，一旦没有了竞争，它们就会再次涨价。
没错，短期内这可能对当地人有好处，但一旦竞争对手被淘汰，情况就不会那么乐观了……

@MKR-q1b
 @overlandrider8838  There are tons of USA companies that aren't profitable.

@overlandrider8838 美国有大量公司处于亏损状态

@MKR-q1b
 @oedhelsetren  China is in a higher mode of production than the west. Also, what is this copium. China has more engineering talent than the entire west.

@oedhelsetren 中国的生产方式比西方更先进。另外，这算什么自我安慰啊。中国的工程技术人才比整个西方还要多。

@MKR-q1b
 @badship01  ...Do you not know that american companies do the same ?

@badship01 …… 你难道不知道美国公司也在做同样的事吗？

@TwinCondorsAndLittleRedHorse
I don't need to pretend that I visit a coffee store for "personal touch" service, wait in queue and hear the 3 conversations before I can order my drink, then finally hear the "cha-ching" from cashier machine. I just want to get a cup of coffee. With Luckin, I just order and pay on my app under 1 minute, look at the estimated time that my coffee will be ready, walk to the store and it is there sitting on the counter for me to collect. I don't have a say a single word to anybody. I like that kind of effiiency. Luckin has proven to be a huge success in Singapore from the very first day it launched. The frustration with using the app is just a one-time thing for some customers who are still clueless about how the digital age is changing consumer experience. Very soon most of them will come around. 
Remember "raising your hand to hail a cab is much easier than downloading the Uber app!"? 
For every cup of coffee that Starbucks sell per store, Luckin will sell three, minus the cashier.

我没必要假装自己去咖啡店是为了那所谓 “有人情味” 的服务 —— 排队等候，还得听完前面三个人的交谈才能点单，最后再听收银机 “叮” 地响一声。我只是想喝杯咖啡而已。
用瑞幸就不一样了：我在手机 APP 上点单付款，全程不到 1 分钟，看好咖啡预计做好的时间，走到店里时，我的咖啡已经放在柜台上等着我取了。全程我一句话都不用说，就喜欢这种效率。
瑞幸在新加坡刚一推出就大获成功，这是有目共睹的。对有些顾客来说，使用 APP 时遇到的不顺只是暂时的 —— 他们还没搞明白数字时代正如何改变消费体验。用不了多久，大部分人都会适应这种方式。
还记得当年有人说 “招手拦出租车比下载 UberAPP 容易多了” 吗？
现在，每家门店里星巴克卖出 1 杯咖啡的时间，瑞幸能卖出 3 杯，而且还不用收银员。

@PokeObsession
Are you not aware Starbucks has a mobile order app too? Makes this whole paragraph sorta silly and a waste to read.

你难道不知道星巴克也有手机点单 APP 吗？这么一来，你整段话就显得有点荒唐，读起来也是白费功夫。

@TwinCondorsAndLittleRedHorse
​​ @PokeObsession The point is not so much whether there is a mobile order method. It's about not accepting over the counter order at all. It's a different business culture. It's so refreshing and liberating that I don't have to deal with staff who have to pretend to care about me, asking my name, put up a smile, etc. It's just a cup of coffee ffs.

@PokeObsession 关键不在于有没有手机点单的方式，而在于瑞幸根本不接受柜台点单。这是一种截然不同的商业文化。不用和那些不得不装出关心我的样子、问我名字、强颜欢笑的工作人员打交道，这种感觉既清爽又自在。说到底，这不过是一杯咖啡而已，拜托。

@DragonBonder
 @TwinCondorsAndLittleRedHorse  I disagree. Not everyone is like you. Some people do prefer the human touch and customer service. Not everyone is about efficiency. You get your preferred option, others get their preferred option, everyone is happy, and that's great. It's definitely good to have options open. However, I do prefer Luckin's prices, which this operating style probably brings over some savings on manpower to the consumer.

@TwinCondorsAndLittleRedHorse 我不认同你的看法。不是所有人都和你一样，有些人确实更偏爱有人情味的服务和客户关怀，并非每个人都只看重效率。你能选择自己喜欢的方式，别人也能选择他们偏好的方式，大家都能满意，这挺好的。显然，有多种选择是件好事。不过，我确实更喜欢瑞幸的价格 —— 这种运营模式或许能节省一部分人力成本，而这些节省下来的成本最终也能让消费者受益。

@TwinCondorsAndLittleRedHorse
​ @DragonBonder Of course some people prefer to have personal touch, that's why mom-and-pop stores have not been completely wiped out. But are they thriving? I'm not sure about your part of the world, but in my part of the world, Luckin has proven to be a huge success. Buying coffee without saying a word is not an experiment.

@DragonBonder 当然，有些人确实更喜欢有人情味的服务，这也是夫妻小店没有被完全淘汰的原因。但它们真的在蓬勃发展吗？我不知道你所在地区的情况如何，但在我生活的地方，瑞幸已经被证明取得了巨大的成功。不用说话就能买到咖啡，这并非什么尝试性的新鲜事。

@DragonBonder
 @TwinCondorsAndLittleRedHorse  lol i'm singaporean too. what i was disagreeing with was "It's about not accepting over the counter order AT ALL." I didn't say Luckin isn't a success. All I'm just saying is talking to an actual human has virtue even in this era. There's no need to get rid of it totally

@TwinCondorsAndLittleRedHorse 哈哈，我也是新加坡人。我之前不认同的是 “瑞幸完全不接受柜台点单” 这一点。我可没说瑞幸不成功。我只是想说，即便在这个时代，和真人交流也有其意义，没必要把这种交流方式彻底摒弃掉。

@A.H._
i mean, to each their own. as someone who strongly dislikes unnecessary human interaction, mobile apps are so good. however, i understand and can see how relying on these services daily, as the default option, is bad for our emotional health. humans are social animals, we need constant interaction for our well-being. sure, ordering a coffee this way won’t make us feel bad or lonely, but if we order every service we need online, we always use self check-outs and then we work from home, for example… that’s why there’s a loneliness epidemic. we are not robots, not everything should be messured in efficiency terms. i like having options.

我的意思是，每个人都有自己的偏好。作为一个非常讨厌不必要人际互动的人，手机应用真的很合我心意。不过，我也明白，而且能看出来，如果每天都默认依赖这类服务，对我们的情绪健康是不利的。人是社会性动物，我们的身心健康需要持续的人际互动。当然，用这种方式点杯咖啡不会让我们感到难过或孤独，但举个例子，如果我们需要的所有服务都在网上下单，总是用自助结账，还在家办公…… 这就是为什么现在会出现 “孤独流行病”。我们不是机器人，不是所有事情都该用效率来衡量。我很喜欢有选择的余地。

@DragonBonder
 @A.H._  Exactly! I like having options even if I don't use them by default! And it's not only for people who like to interact with actual people instead of a cold interface. it's also for the elderly who find it difficult to catch up with technology.
Actually I am introverted so I don't mind not having to order face-to-face, but sometimes it's easier for the staff to spot something like expiring vouchers in the system, rather than me having to go through an app looking for a specific function, especially if it's not that user friendly

@A.H._ 太对了！即便我默认不用某些选项，我也希望有选择的余地！而且，这不仅仅是为了那些喜欢和真人互动、而非面对冰冷界面的人，也是为了那些难以跟上科技发展的老年人。
其实我性格内向，并不介意不用面对面点单，但有时候，店员更容易发现系统里诸如优惠券即将过期这类情况 —— 这比我自己在 APP 里找某个特定功能要方便，尤其是在 APP 用起来不那么顺手的时候。

@PokeObsession
 @TwinCondorsAndLittleRedHorse  I hear you. I also want to let you know fast food chains do this to lower employment cost, reduce employment resources, and profit off of “customer work”, self checkout as another example. You can like ordering things off an app, but let’s not put Luckin’s ONLY form of ordering on a pedestal, as if they are the ONLY company on earth with this business model.

@TwinCondorsAndLittleRedHorse 我明白你的意思。我还想告诉你，快餐连锁店这么做（指推行自助点单等模式），是为了降低用工成本、减少人力投入，并且通过 “让顾客自己动手” 来盈利 —— 自助结账就是另一个例子。你可以喜欢用 APP 点单，但没必要把瑞幸这种 “唯一” 的点单方式捧得有多高，仿佛全世界只有他们一家公司采用这种商业模式似的。

@leochen887
Me?  I found that McDonald's coffee to be very good; good enough that I dropped Starbucks.
Plus McDonald's beverage menu sure beats Starbucks and Luckin -- 
[ Spelled with an L like in Fudge].
BTW, McDonald's has SIX different ways that you can order food and at least FOUR different ways to pay for it!
: )

我吗？我觉得麦当劳的咖啡特别好，好到我都不再去星巴克了。
而且麦当劳的饮品单绝对比星巴克和瑞幸强 ——
对了，麦当劳点单居然有六种不同的方式，付款方式也至少有四种呢！: )

@amiesavitri
My country, Indonesia, is one of the biggest coffee producer countries. Our local coffee shops offer BETTER coffee than Starbucks often half or third its price. Yeah, we don't need "premium" we need GOOD coffee

我的祖国印度尼西亚是全球最大的咖啡生产国之一。我们当地咖啡店提供的咖啡比星巴克的更好，价格却往往只有星巴克的一半甚至三分之一。没错，我们不需要 “高端定位”，我们需要的是优质的咖啡。

@edwardyang839
“Starbucks is premium brand” is probably the funniest thing I heard this year

“星巴克是高端品牌” 大概是我今年听过最好笑的事情了。

@alexej123
Yeah, i nearly spit out my drink when i heard that. Since when is starbucks anywhere near premium? Or is it an US thing and they have nothing that is more "premium" then that? If so, then i feel pity for americans, because in Europe Starbucks is considered overpriced fast "food" brand.

是啊，我听到这话的时候差点把喝的喷出来。星巴克啥时候跟 “高端” 沾边了？还是说这是美国特有的情况，他们那边就没有比星巴克更 “高端” 的了？要是这样的话，那我还挺同情美国人的 —— 因为在欧洲，星巴克就是个定价虚高的快餐类品牌。

@xiphoid2011
To be fair, it's better than most of the instant coffees you find like Folgers. It's better than average, but not exactly premium.  The main benefit is knowing you are not going to be surprised by a bad coffee.

平心而论，它（指星巴克咖啡）比你能买到的多数速溶咖啡（比如福杰仕）要好。它优于平均水平，但算不上真正的高端。其主要优势在于，你能确定自己不会喝到难喝到出乎意料的咖啡。

@epi9820
much better than Luckin who is known to  use low quality bean and exploit Chinese employee

比瑞幸好多了，众所周知瑞幸使用劣质咖啡豆并且剥削中国员工

@JoeKnowsWorst
Premium just refers to the fact that it’s a more expensive place, not bottom of the barrel in terms of the coffee it uses, the way its stores are designed.. “premium” doesn’t refer to whether each individual person likes the coffee or not

“高端” 一词在这里仅表示它是一家定价相对较高的店，而非指其使用的咖啡豆品质、门店设计等处于最差水平。“高端” 并不关乎每个人是否喜欢这里的咖啡。

@Drownedinblood
It is now, but also not....

现在是这样，但也不完全是这样。

@duyataksis5210
 @epi9820  Nah, that's just you coping.

@epi9820 得了吧，那不过是你在自我安慰罢了。

@alexej123
 @JoeKnowsWorst  It a sad world where premium is just not worst option possible instead of being - you know: premium...

@JoeKnowsWorst 真是可悲啊 —— 如今所谓的 “高端”，竟然只是 “没差到极点” 而已，而非我们认知中真正意义上的 “高端”……

@Teehe98
i mean it is a premium brand. you might not like them and i dont really either but they are one

我的意思是，它确实是个高端品牌。你可能不喜欢它，我其实也不太喜欢，但它确实算是

@mibox8302
Funny how the media tries to paint lower prices as a negative, and why should I care if starbucks is a us brand facing strong competition this is a good thing

媒体总想把低价说成是件坏事，这事儿多可笑啊。而且，星巴克是个美国品牌，现在面临激烈竞争，我凭什么要在意？这明明是件好事。

@magichappy-wc8qe
资本不想要瑞幸，但人民大众需要

@normanfung7124
Western media is just anti China

西方媒体总是反华的。

@TheBalkenende
 @normanfung7124  Like Chinese media is not anti Western? Please stop

@normanfung7124 那中国媒体就不反西方了吗？得了吧

@pueraet
 @TheBalkenende  you speak Chinese?

@TheBalkenende 你会说中文吗？

@lancealot888
Wrong title, it should read: “Why Starbucks is so expensive?”

标题有误，正确的标题应为：“为什么星巴克这么贵？”

@Polit_Burro
Most Americancer cells do not really know their language ("Aenglish") as well as they imagine. When they're not busy screeching at foreigners to "learn English!" they're often found mangling and abusing the language. Most Americancer cells would be 'shocked and awed' to learn that 'premium' refers to price, not quality.

大多数美国人对他们所谓的“美式英语”的掌握程度，其实并不像他们自以为的那么好。当他们不忙着对外国人叫嚷“去学英语！”时，就常常在滥用和糟蹋这门语言。如果大多数美国人了解到“premium”（优质/高价）这个词指的是价格而非质量，他们准会感到“震惊不已”。

@peeks7165
 @Polit_Burro  Schizo-posting on main is brave though I'll admit

@Polit_Burro 不得不承认，在主要平台上发这种充满妄想的帖子还挺大胆的。