为什么在AI时代,苹果的Siri仍然如此糟糕?
Why Apple’s Siri Is Still So Bad In The Age Of AI
译文简介
2011年,苹果发布了Siri,一款被誉为革命性的语音助手,号称将彻底改变我们与科技互动的方式。但将近15年过去了,Siri有时仍无法处理最基本的任务。在2024年的WWDC大会上,苹果推出了“Apple Intelligence”,旨在简化iPhone及其他苹果设备用户的日常操作,然而部分功能上线时出现了问题,如今专家纷纷指出苹果在生成式AI竞赛中已落于人后。微软与谷歌大力构建了先进的大语言模型与云端基础设施,而苹果则采取了一种更为缓慢、以隐私优先的策略。CNBC深入探讨Siri为何落后于OpenAI的ChatGPT等产品,苹果AI的推出为何遇到波折,以及随着WWDC 2025即将召开,苹果是否还有赶超的机会。
正文翻译
2011年,苹果发布了Siri,一款被誉为革命性的语音助手,号称将彻底改变我们与科技互动的方式。但将近15年过去了,Siri有时仍无法处理最基本的任务。在2024年的WWDC大会上,苹果推出了“Apple Intelligence”,旨在简化iPhone及其他苹果设备用户的日常操作,然而部分功能上线时出现了问题,如今专家纷纷指出苹果在生成式AI竞赛中已落于人后。微软与谷歌大力构建了先进的大语言模型与云端基础设施,而苹果则采取了一种更为缓慢、以隐私优先的策略。CNBC深入探讨Siri为何落后于OpenAI的ChatGPT等产品,苹果AI的推出为何遇到波折,以及随着WWDC 2025即将召开,苹果是否还有赶超的机会。
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In 2011, Apple unveiled Siri as a revolutionary voice assistant, one that would change how we interact with technology. But nearly 15 years later, Siri sometimes still struggles with basic tasks. At WWDC in 2024, Apple unveiled Apple Intelligence, designed to make everyday tasks easier for iPhone and Apple device users, but the rollout of some features stumbled and now experts are saying that Apple has fallen behind in the generative AI race. While Microsoft and Google built advanced large language models and cloud infrastructure, Apple has taken a slower, privacy-first approach. CNBC explores why Siri lags behind products like OpenAI’s ChatGPT, why Apple’s AI rollout hit some speed bumps, and whether the company can still catch up just as it prepares to unveil new features at WWDC 2025.
2011年,苹果发布了Siri,一款被誉为革命性的语音助手,号称将彻底改变我们与科技互动的方式。但将近15年过去了,Siri有时仍无法处理最基本的任务。在2024年的WWDC大会上,苹果推出了“Apple Intelligence”,旨在简化iPhone及其他苹果设备用户的日常操作,然而部分功能上线时出现了问题,如今专家纷纷指出苹果在生成式AI竞赛中已落于人后。微软与谷歌大力构建了先进的大语言模型与云端基础设施,而苹果则采取了一种更为缓慢、以隐私优先的策略。CNBC深入探讨Siri为何落后于OpenAI的ChatGPT等产品,苹果AI的推出为何遇到波折,以及随着WWDC 2025即将召开,苹果是否还有赶超的机会。
@carlsondarlson3020
Siri suggesting me websites instead of answering me might be the most frustrating thing about siri
Siri总是推荐网站而不是直接回答问题,这可能是它最让人抓狂的地方。
@litazo6574
14 years later, Siri can still only do weather forecast
14年过去了,Siri还是只能报天气。
@LaLuna19
Siri now just says to ask ChatGPT lMao
现在的Siri会直接让你去问ChatGPT,真的笑死了。
@naga2015kk
because "the user is using it wrong"
the BEST APPLE excuse ever.
“因为用户用错了。”
苹果最经典的借口。
@fatjaysgarage
Siri has gotten worse in the last couple of years imo
我觉得这几年Siri反而变得更烂了。
@risithmarshall8654
I only use Siri to find my iPhone in the dark. When I say "Hey Siri," the display turns on.
我现在只在黑暗中找手机的时候用Siri。喊一声“嘿Siri”,屏幕就亮了。
@RYN988
Siri is by far one of Apple's biggest flops. Almost zero innovation. They just bought the company who made it and left it stagnant for YEARS! It is so bad right now it can not even do the most rudimentary of requests like playing a specific song. Have had nothing but problems with it for literally a decade.
Siri绝对是苹果最大的失败之一,它几乎没有任何创新。他们当初只是买下了开发Siri的公司,然后放任不管多年!现在连播放一首指定的歌这种最基本的操作都做不好。我用了十年,遇到的只有不断的问题。
@mrmo3379
The thing is that siri was introduced when Steve Jobs was still alive. Back then they were a leader. When he died their innovation died. After a few years the competition caught up and then overtook them. Now they are about 5 years behind the competition.
Siri是在乔布斯还活着的时候推出的,那时候苹果还引领潮流。他去世后,创新也就随之死去了。几年后,竞争对手追了上来,后来又反超了他们。现在,苹果在这方面已经落后了大约五年。
@delta_cosmic
Siri is one of those features apple can remove anytime and no one will miss it nor even care about it.
Siri是那种苹果哪天删掉了也没人会想念、甚至没人会在意的功能。
@JAlexanderCurtis
My favorite failing of Siri is the fact that it will ask you a Yes or No question like "do you want to send it?" and when you say Yes it will say "i don't understand". Yes, this advanced voice operating system still routinely struggles to interpret "yes" and "no" verbally when those are the only two choices.
我最无语的一次是Siri问我“你想发送这条信息吗?”,我说“是”,结果它回答“我不明白”。对,这就是所谓的“先进的语音系统”,连“是”或“不是”这种二选一的回应都听不懂。
@ashleykbarks
Siri has NEVER been good. I find myself missing Google assistant. Now, I still don’t use Siri for anything more than telling her to call someone, text, or start a timer. Do you hear that Apple???? I BARELY USE IT FOR A TIMER.
Do better.
Siri从来都没有好用过。我现在反而开始怀念Google助手了。如今我用Siri最多也就打个电话、发个短信或者设个计时器。听好了,苹果???我几乎只用它来计时。
给我好好整整它吧。
@FormByFirelight
one of the original French creators of Siri later admitted he was quite disappointed with how Apple handled it after acquiring the tech. Apparently, he felt that Siri had much more potential, but Apple never really took it further. Makes you wonder what Siri could’ve become in other hands…
Siri的法国原始开发者之一后来承认他对苹果收购该技术后的处理方式感到非常失望。他觉得Siri本可以有更大的潜力,但苹果从未真正推进过这项技术。真让人好奇,如果Siri落入别人手里会变成什么样……
@iCrackUriDevice
I get that Apple’s software has fallen behind in today’s world, but saying that “Apple has traditionally been a hardware company. They make great hardware, not so great at the software and services bit of things” is WILD !!! Steve really loved the quote/mantra “People who are really serious about software should make their own hardware" - he even used it on stage during keynotes. He believed Apple was first and foremost a software company who happens to make really great hardware. Apple used to make THE BEST SOFTWARE !! Cannot even listen to the rest of this video because it’s instantly discredited by that false claim.
我承认苹果的软件确实落后了,但说“苹果一直是硬件公司,不擅长软件和服务”也太扯了!!!乔布斯非常喜欢一句话:“真正认真做软件的人,应该自己制造硬件。”他还在发布会上引用过。他认为苹果首先是一家软件公司,只不过也做出了优秀的硬件而已。苹果曾经是做出过最棒的软件的公司!!听到这句谬论,我都听不下去了。
@PudgyBearBandit
I switched over to Samsung and now using the S25 ultra from the IPhone 16..... Google Assistant is million times better than Apple intelligence. It's a shame how apple over hyped and advertised apple intelligence like there's no tomorrow, yet it wasn't even ready at launch, and suppose to be the biggest selling point of the iPhone 16
我从iPhone 16换到了三星S25 Ultra……Google助手完爆所谓的“Apple Intelligence”。苹果对这个AI宣传得天花乱坠,简直跟不要命似的,但发布时根本没有准备好。明明这是iPhone 16最大的卖点,结果却这样。
@renegadeoffunk32
Would never happened under Steve Jobs. He was a visionary unlike Tim Cook who is a reactionary incrementalist too concerned with Apple's stock price than to design anything truly innovative.
在乔布斯时代绝不会发生这种事。他是个有远见的领导者,不像库克这种只会被动应对、步步为营的人。库克更关心苹果的股价,而不是去创造真正有突破性的东西。
@Yezziirr
I’m an iOS dev and in my opinion, I think they wasted all their resources on creating Vision Pro when they should’ve invested in building Siri from the ground up.
我是个iOS开发者,我觉得他们把所有资源都浪费在搞Vision Pro上了,其实应该从零开始重做Siri才对。
@rapacious_rapscallion
Siri has been so bad for so long that I’m shocked shareholders haven’t demanded that Tim Cook be replaced. They should be embarrassed over how bad it is.
Siri烂了这么久,我真是惊讶股东们居然没要求换掉蒂姆·库克,他们应该为Siri现在这副德行感到羞耻。
@joseolarte7424
the worst part is that the iphone supposedly has “ voice recognition “ but ask you to unlock your phone as soon as you ask it to text somebody. useless
最可笑的是iPhone号称有“语音识别”,但你一让它发个短信,它立马就叫你解锁手机。完全没什么用。
@mazzy_vc
Nothing could have prepared me for how annoyed I was going from “hey Google” on android and actually getting an answer read out to me, to using Apple and having Siri - a ‘voice assistant’ - just bring up web pages for me to read.
你一句话就能从安卓的“嘿Google”得到直接的回答,而切换到苹果的Siri——这个所谓的“语音助手”——却只会给你弹几个网页让你自己读。这种落差让我崩溃。
@rolandscholtz
recently i switched from android to apple and found out that apple is lagging behind in so many ways compared to android. quite shocking.
我最近从安卓转投苹果,才发现苹果在很多方面居然落后这么多。我真的很震惊。
@NikoHeijboer
“Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance”?? You mean they will stop selling lies about what their new two grand iPhone can do that you need to purchase to use the new features, except after almost a year still none of that works?
“据说苹果将对提前公布新功能更为谨慎”?所以这是说他们以后不会再编那些新款两千刀iPhone能实现的,结果你花钱买了,到现在快一年了,还啥都用不上的假功能了?
@omnibus360
I’ve used Siri for a few things recently and I’ve been really surprised that it doesn’t have what I’d consider basic features such as being able to take a photo for you
我最近用Siri试了几个功能,结果发现它居然连拍照这种最基本的功能都不支持,我真的很意外。
@NunaManoe
Siri was never even good. Moved from Pixel ti Apple in 2021 and was so confused at how bad Siri was. ‘Ok Google’ was miles ahead even then. This is simply more of the same in the age of AI. If you never used a Pixel, I can see why people would think Siri was ever a good assistant.
Siri从来就没有好用过。我2021年从Pixel换到苹果,结果发现Siri居然这么差,简直不敢相信。就连那时候的“Ok Google”也遥遥领先。到了AI时代,Siri依然没救。没用过Pixel的人可能还真会误以为Siri算得上好用。
@cseles81
A half a year after replacing my company phone to Apple iPhone, I still find glitches almost daily. Siri is practically completely useless, and includes only a handful of languages. Coming from, and going back to Android...
我换了公司的苹果配机半年了,我每天几乎都能遇到Bug。Siri简直毫无用处,而且只支持几种语言。我是从安卓阵营来的,现在也准备回安卓了……
@geekmangreg1677
I’ve been an Apple user for a good number of years. I’ve also used android as a secondary device. As others have said, has noticeably gotten worse in the last few years. It’s ridiculously unusable in some scenarios. I rely on voice dictation quite a bit, and I have to speak like a monotone robot in hopes that Siri will get 80% (?) of my dictation correct. Ask a question? Now it just gives you lixs to webpages instead of answering your questions.
It’s not just Siri. Apple is still in court over the blood oxygen meter fiasco that they disabled in their watches. With a recent upxe, a lot of people are now finding out that the ECG feature is not working correctly. For those who rely on those features for health monitoring, that’s yet more to the list of things that Apple is getting wrong these days.
When I have to upxe my phone again, I would say most likely I’m going to go to android as my primary device along with an android watch. Apple isn’t what it used to be and I’m quite frankly shocked that investors have not demanded that Tim Cook and some other key people stepped down long before now.
我用过很多年苹果的设备,也有安卓手机作为备用机。就像其他人说的,过去这几年苹果确实退步明显,在某些场景下简直无法使用。我很依赖语音输入,但我现在却得像个机器人一样用平调讲话才有80%的几率被Siri正确识别。你问它一个问题,它会直接给你几个网页链接让你自己去读。
问题不仅是Siri。苹果手表的血氧功能被禁,现在还在打官司。最近更新后,很多人发现心电图功能也出错了。对于那些依赖这些功能进行健康监测的用户来说,这又是苹果搞砸的一项。
下一次换手机,我基本上确定会转用安卓手机和安卓手表。苹果已经不是当年的苹果了。说实话,我真的不明白投资者怎么还没有逼蒂姆·库克和一些关键的高层下台。
@TheDumbTake-xb6rr
Microsoft Copilot scares me sometimes with how natural the interaction and the way it talks.
Today I was taking about a subject and it replied normally. But I gave it a new idea to think about that subject and it had a eureka moment. Like a human, it shouted my name in a way I never heard it say and gave me a new way to tackle that subject.
Insane! Nothing beats Copilot in the natural language processing.
微软的Copilot有时候让我害怕,因为它说话的自然程度太惊人了。
今天我在聊一个话题,它开始还挺正常地回应,结果我抛出一个新思路,它突然就像顿悟了一样,用一种我从未听过的语气像人类一样大叫我的名字,然后给了我一个全新的解决方法。
这太疯狂了!在自然语言处理方面,没有任何AI能比得上Copilot。
@stephen-wahl
lifelong Apple user in MacBooks and iPads and elsewhere, but have always stuck with android on phones. I don’t know why I chose this year to think the iPhone would be superior to a google pixel, but I sure am missing it now especially now that Gemini is killing it with AI. Feeling duped!
我一直是苹果产品的用户,我用过MacBook、iPad等等,但手机一直坚持用安卓。我也不知道今年怎么就鬼迷心窍地觉得iPhone会比Pixel强,结果现在后悔死了,特别是在Gemini的AI功能表现如此出色的今天,我感觉被坑惨了!
@cozzihoffmaann
It's part of their marketing strategy. Gradually release minor upgrade features while maintaining the same price of iphones. They're more than capable of upgrading Siri but refuse to. Those greedy pos.
这就是他们的营销策略:一点点放出微小的功能升级,iPhone的价格却从不降。他们完全有能力升级Siri,却选择不做。这群贪婪的家伙。
@gao1812
I use Samsung because I find it has more feature and better implementations, but I'm sad that it is turning into Apple with growing focus on profit over innovation
我用三星是因为它功能更多、体验更好,但现在它越来越像苹果了,也开始注重利润而不是创新,这让我很失望。
@badbad-cat
Because Apple is dying. Compared to other Android phones iPhone is no longer superior. It's still alive because of superior marketing and iSheep customer base
因为苹果已经在走下坡路了。和其他安卓手机比起来,iPhone早就没什么优势了。它之所以还活着,只是靠了两点:强大的营销和一群忠诚的果粉。
@MA-ResearchEdu-e9l
Siri doesnt just mis-hear or miss context, it is unable to respond to questions it DOES understand, other than to say "I've found this lix on the internet" (which is usually terrible/irrelevant). It cant open apps and get into. And it's rendered obselete by GPT.
Siri不仅会听错、误解语境,哪怕它确实听懂了,也只会说“我在网上找到这个链接”来搪塞你(而且这些链接通常都很烂或不相关),它连打开App并进入特定的页面都做不到。它现在被GPT彻底淘汰了。
@SoulTunaVidz
One of the biggest things that I think people failed to realize that is holding Apple back that is actually a very good thing is Apple’s prioritization of on device processing versus cloud processing in order to prioritize your privacy. This is why dictation on the iPhone has gotten worse over the years, dictation used to be performed through Apple‘s cloud service, but now dictation is all calculated on your phone. Well it has become less accurate because of this, it is also more private. I think that a lot of what is holding Apple back with AI is the same. They are trying to have as much be on device as possible so that people feel secure
我觉得很多人没意识到其实让苹果落后的一个“好”的原因是它优先考虑隐私,把处理任务尽可能放在设备本地而不是云端。这也是为什么iPhone的语音输入这些年越来越不准了——以前是通过苹果云服务处理的,现在则都在手机上计算。虽然准确率下降了,但隐私更强。我认为苹果在AI方面的许多滞后也源于同样的理念:它们想把尽可能多的AI功能留在本地以增强用户的安全感。
@evanetter
I posted to Facebook in 2016 how I felt about not being able to have a conversation with Siri yet. They could have given us something really special if that were the focus, but instead they left a door open for chatGPT. Apple can’t do everything.
我2016年就在Facebook发过状态,说自己为什么还不能和Siri好好对话。他们本来有机会打造出真正特别的东西(如果当初把重点放在这上面的话),但他们没有这么做,结果就给了ChatGPT崛起的机会。苹果也不是万能的。
@alexjohnsonjustme
Well after 10 years with iPhone I’ve ordered a Samsung Galaxy phone, I kept waiting for Siri to get better for years but just yesterday I was driving & said Siri turn down AirPod volume it said “sorry I’m not sure how to do that” 3 times I finally had to grab it and do it manually such an easy task to do yet it can’t even do it consistently and that’s just 1 of many things that I’m constantly dealing with, I’ve been waiting for Apple intelligence to fix but apparently that’s not happening anytime soon I’ve had enough of iPhone inconsistencies I can’t deal with having to retype text because it spells incorrect ly 7 out of 10 times.
用了10年iPhone后,我终于下单买了三星Galaxy手机。我多年来一直在等Siri变好。就昨天,我开车时说“Siri,调低AirPods的音量”,结果它说了三次“对不起,我不确定怎么做”,最后我只能自己动手去调。这种最基础的事它都干不好,这只是我经历的众多问题之一。我本来还等着Apple Intelligence能修复这一切,但现在看来根本不可能。我受够了iPhone的各种不稳定,每次打字还得重输一遍,因为有七成几率拼错字,我真的受不了了。
@TartanLad
It’s hard to write a good AI model when you don’t data mine people as much as Google does. It’s nothing to be proud of and shows just how much data Google and open AI is collecting from users and the internet.
当你不像谷歌那样大规模挖掘用户数据时,确实很难训练出好的AI模型。这并不值得自豪,反而说明谷歌和OpenAI从用户以及互联网上收集了多少数据。
@matt.stevick
im into tech and was very early on into machine learning and ai, like a true 90s kid tech nerd. i bought the iphone 16 max pro in october to be the one of the first retail buyers to use the new “apple ai” they advertised. i have to use whatever “apple ai” is ☹️. it’s not the money… its the trust.
我是个十足的上世纪90年代的科技宅,我早期就入了机器学习和AI的坑。去年十月,我买了iPhone 16 Max Pro,就是为了抢先体验他们宣传的新“Apple AI”,结果现在只能凑合着用那玩意儿。
这不是钱的问题,而是信任的问题。
@joeking88
I feel like Siri should have been one of those headline features at every IOS event which major steps forward year on year.
Yet their mismanagement of a feature of Siri’s development is crazy. I feel like this is a Tim Cook lack of management of that element of the IOS.
I feel like if Steve Jobs was still alive he would have used Siri as a key element of Apple products, pushing meaningful upxes every year yet here we are.
我觉得Siri本该是每次iOS发布会上最值得一提的核心功能之一,应该年年有重大的进步。
但苹果对Siri发展的管理简直是一团糟,我认为这是Tim Cook在iOS这块缺乏管理力的体现。
如果乔布斯还在,他肯定会把Siri打造成苹果产品的关键组成部分,每年都推动实质性的更新,但我们如今看到的现实却是这样……
@moomie1634
Apple doesn't pay the same as openai, anthropic, or Google. Simple as. This is a talent game, and getting the top talent means paying the most money.
苹果的薪酬根本比不上OpenAI、Anthropic或谷歌,就这么简单。这是一场人才争夺战,而顶尖的人才永远跟着高薪走。
@cliffbarber1642
Siri worked 5 years ago, but now it often doesn’t hear my question or just shuts off while “spinning”. Shameful for the money we’re paying for these phones and what’s available on other phones.
五年前的Siri还能正常用,现在经常听不到我的问题,或者干脆在“转圈圈”时自己崩溃。
考虑到我们花了多少钱买这些手机,再看看别的手机能做到的,这简直太丢脸了。
@DrewberTravels
Tech companies have been attempting to get voice to text to work since home computing in the 80s. We have barely made any progress there. I’d rather type on the keyboard than have to proofread everything I dictate. How do they think they are going to pull off AI?
从上世纪80年代的家用电脑时代开始,科技公司就在试图搞好语音转文本,可到现在我们几乎没什么实质性的进展。
与其口述完还得逐句校对,我宁愿自己打字。他们究竟哪来的自信说自己能搞好AI?
@lukec8057
Does anyone else have issues with Siri when telling her to play a song? "Sorry, I'll need to access your Pandora data in order to do that." No you don't! The song I requested is in the music library and it was synced from my iTunes library.
有没有人像我一样用Siri点歌的时候总出问题?它总是说:“很抱歉,我需要访问你的Pandora数据才能播放。”
根本不需要!我点的歌就在音乐库里,是从我iTunes同步过来的!
@CJ-sw1xt
I honestly forget that siri is even a thing on my phone. More than half the time I would ask it to do basic math or set a timer it would time out. Just stopped using it years ago
说真的,我常常忘了Siri还存在我的手机上。有一半以上的时间,我让它做些基本计算或设定个定时器,它就直接卡死了。我早就不再用了。
@Windcharger
The honest truth is that I think that most if not all of the modern AI tools from GPT to Copilot to Gemini are not perfect yet. They constantly hallucinate, forget, and are inconsistent when you ask it very specific things to do. These are not up to Apple's "perfect" standard.
说实话,我觉得现在的这些AI工具,不管是GPT、Copilot还是Gemini,其实都还不完美。它们经常幻觉、健忘,而且在你提出具体指令时表现得前后不一致,它们都还达不到苹果所谓“完美”的标准。
@ofofononoiwa9397
Siri could cut down expectations by partnering fully with OpenAI instead of the half in half out approach. Secondly they can add a chip with high security on their phones that learns about what you do regularly and provide suggestions and solutions on a one to one basis. For example if I set an alarm for 3am everyday and I forget it’s should be able to suggest this as a reminder this are things it doesn’t need cloud for optimisation of each user’s experience
Siri要是能和OpenAI全面合作,而不是这种半吊子的整合方式,用户的期待值也许还能降低些。
其次,他们可以在手机里加一个高安全性的芯片,学习你的日常习惯,并提供一对一的建议和解决方案。比如我每天凌晨3点设闹钟,哪天忘了,Siri就该主动提醒。像这种体验优化的东西根本不需要依赖云端。