沃尔玛为何瞄准富裕消费者？

@Inktomei
Having an annual income of over 100k is not wealthy in the US.
 
年收入超过10万美元在美国并不算富有。
 
@kenobijedi1
I hate going into a Walmart and I avoid them at all costs
 
我讨厌去沃尔玛，尽量避免去那里。
 
@iqbalmu
If higher income shoppers are shopping at Wal-Mart then we have a PROBLEM. A big problem
 
如果高收入的顾客开始去沃尔玛购物，那就有问题了。一个大问题。
 
@NathanCruise-f8s
It’s not that Walmart is grooming wealthy customers, it’s that wealthy customers are seeking lower cost stores like Walmart and ALDIs than the likes of Wegman’s to save money
 
并不是沃尔玛在迎合富裕顾客，而是富裕顾客为了省钱，选择像沃尔玛和ALDI这样的低成本商店，而不是像Wegman’s这样的高端商店。
 
@Kem-j6t
They aren't  pivoting to the shoppers. The  shoppers are  pivoting to  Walmart.
 
他们不是在转向富裕顾客，而是富裕顾客在转向沃尔玛。
 
@sasha2401
Please do the right thing and boycott these greedy corporations whenever you can. Walmart makes an obscene amount of money yet the pay their employees just enough so they qualify for welfare...which ends up coming out of our taxpayer dollars. It may be more inconvient in the short run but please support small businesses. And if you have to support a big business...I guess go for the lesser of two evils.
 
请在可能的情况下做正确的事，抵制这些贪婪的公司。沃尔玛赚了大量的钱，但他们支付给员工的钱刚好够让他们符合福利资格……这些福利最终是由我们的纳税人资金支付的。短期内可能会更不方便，但请支持小型企业。如果你必须支持大公司……那就选择两个恶中较小的一个吧。
 
@margueritewood7036
They going after wealthy shoppers because they’ve already taken all they can from everyone else.
 
他们在追求富裕顾客，因为他们已经从其他人身上榨取了所有能榨取的东西。
 
@davidfishguy
Maybe 100k households are feeling pressed enough to shop at Walmart.
 
也许年收入10万美元的家庭已经感到压力大，甚至要去沃尔玛购物。
 
@Theendofeverything7036
WALMART was the MAIN DRIVER for manufacturing jobs LEAVING THE UNITED STATES!!!  That’s why I chose NOT to buy from Walmart, they contributed to the downfall of our country’s job market.  DON’T BOTHER KEEP YOUR MONEY!!
 
沃尔玛是导致制造业工作岗位离开美国的主要推手！！！这就是为什么我选择不从沃尔玛购物的原因，它们助长了我们国家就业市场的衰退。别浪费时间，保持你的钱！！
 
@IshworTraveler
We need to revive the culture of small, locally owned businesses—mom-and-pop stores, butcher shops, and art shops—that bring character and a sense of community to our neighborhoods. The dominance of big-box retailers like Walmart is eroding the unique shopping experience and weakening local connections. Relying on a single corporate giant for all our needs is neither sustainable nor beneficial in the long run.
 
我们需要恢复小型本地企业的文化——小商店、肉铺和艺术店——这些店铺为我们的社区带来了特色和归属感。沃尔玛这样的超大型零售商的主导地位正在侵蚀独特的购物体验，削弱了本地联系。长期依赖单一的企业巨头来满足我们所有需求既不可持续，也不利。
 
@qleap25
Walmart treats its customers like thieves. I avoid shopping there at all costs. The store by me is always a mess and out of stock on many things. Their is always some person in the parking lot or in the store begging for money
 
沃尔玛把顾客当小偷一样对待。我尽量避免去那里购物。我附近的那家沃尔玛总是乱七八糟，许多东西缺货。停车场或者店里总有些人在乞讨。
 
@Thinkverseee
Same news channel say 100 k doesnt cut it for the average american anymore but now they are in the wealthy category
 
同一个新闻频道说年收入10万美元现在对普通美国人来说已经不够用了，但现在他们被归类为富人了。
 
@FlowLai
The dystopian reality of wealth inequality to the extreme where poor ppl don't even have money to buy the basics
 
贫富不均的极端反乌托邦现实，穷人连买基本生活必需品的钱都没有。
 
@619_mitch
I live in San Diego County, CA. Most upper middle class/wealthy people out here are into Costco, and seldom go to Walmart.
 
我住在加利福尼亚州圣地亚哥县。这里的大多数中上阶层/富裕人士都喜欢去Costco，很少去沃尔玛。
 
@wc4109
With today’s high cost of living, today’s ‘wealthy’ shoppers are really just middle income shoppers 10+ years ago…
 
今天的高生活成本，今天所谓的“富裕”购物者其实只是十多年前的中等收入购物者……
 
@loreneaustin5304
Wealthy shoppers have their purchases delivered.  They wouldn't be caught dead shopping in that filthy store.
 
富裕的购物者通常选择让商品送货上门。他们绝不会去那家脏乱的店铺购物。
 
@MavuhOf3
Let’s keep it real Walmart is more affordable and no matter how much money you have people are paying attention to prices. No one is paying five extra dollars per item for an essential that’s crazy.
 
说实话，沃尔玛更实惠，不管你有多少钱，人们都会关注价格。没有人愿意多花五美元买一件必需品，那太疯狂了。
 
@TwoDollarGararge
Most Americans are still financially struggling To some extent over the past five years. My observation, including myself, is the inflation mindset is still strong. People buy in bulk. And this is why Costco is king.
 
大多数美国人过去五年里仍在财务上有些挣扎。根据我的观察，包括我自己，通货膨胀的思维方式仍然很强烈。人们大宗购买。这就是为什么Costco称霸的原因。
 
@LittlePotatoRoll
It honestly blows my mind that people grocery shop at Walmart... I couldn't imagine shopping for groceries there. I feel like all their meat & produce & everything else is absolutely rock bottom as far as quality goes.
 
说实话，我简直无法理解为什么有人会在沃尔玛买菜……我根本无法想象在那里购物。我觉得他们的肉类、蔬菜和其他所有东西质量都差得要命。
 
@srstabalot
The gap between the filthy rich and everyone else is becoming astronomical! Middle class isn't a thing anymore.
 
富人和其他人之间的差距越来越大了！中产阶级已经不复存在了。
 
@crobinson2624
I think the word “wealthy“ in regard to Walmart customers is a word that should be used very loosely in this economy.  A wealthy Walmart customer is typically a customer who doesn’t wince at spending $100.
 
我认为在这个经济环境下，用“富裕”来形容沃尔玛的顾客是非常宽泛的。一个富裕的沃尔玛顾客通常是那种不会因为花100美元而皱眉的人。
 
@Worldaffairslover
Translation: the people who shop at target, food included, have been priced out and are now going to Walmart.
 
翻译：那些曾经去Target购物的人，包括食品，现在已经被价格逼得无法负担，只好转向沃尔玛。
 
@NoeNeu
I will tell you why more of us are shopping at Walmart- I spent my teens and 20s avoiding Walmart because of the ethical concerns around employee pay and other questionable practices. In recent years, as inflation has pushed prices up to record levels, all of the corporations have been feasting upon the consumer through massive price hikes on TOP of inflation. Corporations have taken advantage of us consumers, including the ones that we once considered more "ethical". It's clear that NO corporations are ethical. They all take advantage of their employees, and of us consumers, so why should we consider the "ethics" of corporations anymore? They clearly don't give a damn about us consumers, so I now shop at the stores that are the cheapest, for everything (Walmart being the cheapst store for MANY things). I am no longer concerned with the "ethics" of corporations, and I will instead do whatever I need to do to save money and put food on the table for my family. Life is too expensive now for me to be concerned with anything but that.
 
我告诉你为什么我们中越来越多的人去沃尔玛购物——我在青少年和20多岁时曾因员工薪酬和其他可疑做法的道德问题而避开沃尔玛。但近年来，由于通货膨胀将价格推高到历史新高，所有公司都通过大幅涨价（再加上通货膨胀）榨取消费者的利益。公司利用了我们消费者，包括那些我们曾认为更“道德”的公司。显然，没有任何公司是道德的。它们都剥削员工，也剥削我们消费者，那我们还需要在意公司所谓的“道德”吗？它们显然根本不在乎我们消费者，所以我现在只关心哪里最便宜，所有东西都在最便宜的店里买（沃尔玛在很多东西上都是最便宜的）。我不再关心公司的“道德”，我只会做一切我能做的事情，省钱并为家人提供食物。现在生活太贵了，我不能再关心其他任何事情了。
 
@Thunder_Dome45
Man I wish I made even 1/2 of that. I haven't checked but I made maybe 35k last year and that was delivering and working 42 hours a week in another job. And then there's taxes. I made 35k, before the government robbed me and gave my money to somebody else.
 
兄弟，我真希望我能赚到那一半的钱。我没查过，但我去年大概赚了35k，那是我做外卖工作和每周42小时的另一份工作赚的。然后还有税。政府从我这拿走了35k，然后把钱给了别人
 
@nias2631
I don't shop there. Ever since I found out they used to teach employees how to get food stamps while paying minimum wage. Basically, forced gov't subsidized business. Not sure if they still do this but their family has a bunch of billionaires. Disgusting.
 
我从来不去沃尔玛购物。自从我得知他们曾经教员工如何领取食品补助金，同时支付最低工资后，我就不再去了。基本上是迫使政府补贴的生意。不确定他们现在是否还这么做，但他们的家族却有好几个亿万富翁。真让人恶心。
 
@KamBamfromdiscord
My household makes over 100k and i still shop at aldis ,Walmart and dollar tree. Don’t get me started on my discount apps lol
 
我们家年收入超过10万，我还是去Aldi、沃尔玛和Dollar Tree购物。别让我提我的折扣应用程序了，哈哈。
 
@TrevCali
I try to avoid Walmart. I hate shopping there. The atmosphere is depressing.
 
我尽量避免去沃尔玛。我讨厌在那里购物。气氛让人沮丧。
 
@SimplisticallyDigital
I literally just saw a banner in the Walmart app for re-loved bags. They were advertising thousand dollar Louis Vuitton bags. I thought that was odd, but this video explains it now.
 
我刚刚在沃尔玛应用程序里看到一条横幅，推销“re-loved”包包。他们在宣传价值几千美元的路易·威登包包。我觉得这很奇怪，但这个视频现在解释了原因。
 
@kayfarquar2034
It's really a pleasure to seek out weekly farmer's markets in your own community.  Farmers drive miles and miles to deliver local grown and raised food.  It is important for you to 1) taste the difference and 2) support small farms.  Yes it will be expensive but you can go once a month.  Lettuce grown in winter, grass fed and finished beef, bread from a real bakery with only 4 ingredients.  Think different.
 
在自己社区寻找每周的农贸市场真的很愉快。农民们开车几百公里来送本地种植和饲养的食物。对你来说，重要的是1）品尝差异，2）支持小型农场。是的，可能会贵一些，但你可以每个月去一次。冬天种的生菜、草饲的牛肉、用四种原料做的真正面包。换个思维方式。
 
@beachday4439
I haven't shopped at Walmart in years because I was sick and tired of prices being higher at the register than the price tags on shelves. They think you won't notice and steal your money.
 
我已经好几年没去沃尔玛购物了，因为我受够了收银台上价格比货架上的标签还高的情况。他们认为你不会注意到，结果偷了我的钱。
 
@jermainec2462
It's a shame we're at the point now where nobody really cares about the lower income consumer I mean it wasn't much care in the first place but now it's just obvious
 
现在我们已经到了一个地步，几乎没有人真正关心低收入消费者了，我的意思是，虽然以前就不怎么关心，但现在已经变得显而易见了。
 
@nate_vz
$100K may or may not be a lot. It depends on where you live and what your expenses are. People of all income levels appreciate a good deal. I would go as far to say that many people who are "rich" have achieved that by being frugal with their money.
 
10万美元可能多也可能不多，这取决于你住在哪里以及你的开销是什么。所有收入水平的人都欣赏好交易。我甚至敢说，很多“富有”的人之所以能富有，是因为他们在金钱上很节俭。
 
@paulap.guimond1877
While at a Walmart in Myrtle  Beach, SC, I had made this comment as to who their new shopping clients were because of the prices I saw.  Now my question has been answered.
 
我在南卡罗来纳州美特尔海滩的一家沃尔玛时曾评论过他们的新购物客户是谁，因为我看到的价格。现在我的问题得到了回答。
 
@technicholy1299
I don't shop at Walmart because they have self checkout and they check your receipt at the door, or try to. They treat you like a criminal.
 
我不去沃尔玛购物，因为他们有自助结账，而且他们会在门口检查你的收据，或者尝试检查。他们把你当作罪犯一样对待。
 
@Zhao-s1j
Stand up to greedy corporations. Everyone must control their hands and mouth and have willpower
 
要站出来反对贪婪的公司。每个人都必须控制自己的手和嘴巴，并且有自制力。
 
@eddiemunster8634
I stopped by a Walmart and found it as clean and neat and organized as you could ever want,  it's so much different than the Walmarts that are located in the 3rd world parts of the country
 
我去了一家沃尔玛，发现它比你想象的还要干净、整洁、组织有序，和那些位于贫困地区的沃尔玛完全不同。
 
@SNS-9395
On top of everything else, the fact that there’s a platinum benefit from AMEX to go to Walmart from a few years back is the best foreshadowing of the economy.
 
在所有事情之外，几年前AMEX提供的去沃尔玛的铂金福利是经济形势的最佳预示。
 
@amandaMccain-hr8bw
Walmart in nice areas is different than Walmart in less-nice areas. When I lived in a richer suburb, I shopped at Walmart often. Now that I don’t live in a “swanky” area, I DO NOT go.
 
高档地区的沃尔玛和不太好的地区的沃尔玛完全不同。当我住在富裕的郊区时，我经常去沃尔玛购物。现在我不住在“高档”地区，我根本不去沃尔玛。
 
@dsimpson530
That means dealing with "the people of Walmart". Id rather spend more money at target over Walmart, the clientele are dramatically different between the two retailers.
 
那就得应付“沃尔玛的人们”。我宁愿在target 多花点钱，也不愿去沃尔玛，两个零售商的顾客群差异巨大。
 
@ReactFinances
just saw a video of a walmart yesterday where all the shampoo and smaller items were in cases that have to be opened by staff and thought wow won't be going there, also haven't been in years. its always been not a great store but when they put in self checkouts that was it for me. Prices are not even cheaper than going to a better quality store
 
昨天看到一个沃尔玛的视频，里面的洗发水和小物品都放在需要员工打开的盒子里，我想，哇，我可不想去那里，而且我已经几年没去了。沃尔玛一直都不是一个很好的商店，但当他们推出自助结账时，我就彻底不去了。价格也没有比去更高质量的商店便宜。
 
@crimsontech0000
I'm privileged to have enough money to be able to avoid Walmart as much as possible. It's funny that they're trying to win me over now. Good luck with that.
 
我很幸运有足够的钱尽量避免去沃尔玛。现在他们试图吸引我，我觉得他们没什么机会。
 
@Justinhawaiimeow
Agreeing with some others here. Walmart isn’t doing anything different. The upper middle class used to view Walmart as “cheap,” not wanting to be seen as a “Walmart person.” The middle and upper middle class doesn’t see value in shopping at target anymore and the same item retails for substantially more at stores like target. People are beginning not to care about the bias and Walmart is now retaining those customers.
 
同意这里的一些观点。沃尔玛并没有做出什么特别的改变。曾经中上层阶级认为沃尔玛是“便宜”，不想被看作“沃尔玛的人”。现在中产和上层中产阶级已经不再关心这种偏见，沃尔玛开始保留这些顾客，尽管像塔吉特这样的商店同样的商品售价要高得多。
 
@MrNiceGuy500
The Walmart near us is pretty nice and in a wealthy area (Prosper, Texas). But I myself have boycotted grocery stores that have shareholders. I only buy groceries from HEB and WINCO now. Some loss leaders/meat from Costco. Shareholders have never worked a shift or stocked a shelf but boss around the company and take from frontline workers.
 
我们附近的沃尔玛相当不错，位于一个富裕的地区（德克萨斯州普罗斯珀）。但我自己已经抵制了那些有股东的超市。我现在只在HEB和WINCO买食品。部分促销商品和肉类从好市多买。股东从未亲自工作或上架，却指挥公司并从一线员工身上获利。
 
@diegomontoya8889
No joke, I was walking up to the Walmart on Pacific Avenue in Yuma a couple weeks ago, and there was an almost brand new Mercedes Benz S- Class with California plates parked by the curb with a very wealthy looking older woman inside. Its happening.
 
不夸张，几周前我走到亚利桑那州尤马的太平洋大道上的沃尔玛时，路边停着一辆几乎全新的梅赛德斯-奔驰S级，车牌是加利福尼亚的，车里坐着一位看起来非常富有的老年女性。这种情况正在发生。
 
@Metalrocks23
Walmart has put so many small deli stores out of business over few decades. America doesn’t care for small businesses, people want to buy in big stores always. That’s the thing about this country that I hated the most. Capitalism at its best. Only the rich could survive, especially close to NYC, Jersey.
 
沃尔玛在过去几十年里让很多小型熟食店倒闭。美国人根本不在乎小企业，人们总是想在大商店里购物。这就是我最讨厌这个国家的一点。资本主义的最佳体现。只有富人能生存，尤其是在纽约和新泽西附近。
 
@KieferNguyen
these richer folks are finding that their other store are way too expensive, these shoppers are looking for frugal and Walmart is that frugal.
 
这些富人发现他们其他的商店价格太贵了，他们开始寻找更实惠的选择，而沃尔玛就是这样的实惠。
 
@austinlubetkin
They consistently have worse quality and more expensive fresh fruits and vegetables that always spoil faster than when I buy them from the grocery store
 
他们的水果和蔬菜质量一直较差，而且比我在其他超市买的要贵，总是比其他地方的更容易坏。
 
@benhogan4739
I switched because they have everything I need in one place at the lowest price. There’s no retail comparison for general goods.
 
我转到沃尔玛是因为它有我需要的所有东西，而且价格最低。没有零售商能与之相比，尤其是日常用品。
 
@Def1nitelyn0tac0p
I'm on disability because I was involved in a fire accident and I lost my arm and part of my knee. I absolutely love the Walmart grocery delivery service. It's so easy for me to use and saves me an emotional anxiety attack of people that are curious about me. Because I have snap (even though it's not even remotely enough to feed one person a month!) I am very grateful for it, and Walmart only charges you 1/2 the cost of the monthly amount to sign up. It's about $6. This would be awesome for elderly people and even new parents.
 
我因为一次火灾事故失去了手臂和部分膝盖，所以现在处于残疾状态。我非常喜欢沃尔玛的杂货配送服务。它对我来说非常方便，避免了我因别人好奇而感到的情绪焦虑。虽然我每个月的补助金（SNAP）根本不足以养活一个人，但我还是非常感激它，沃尔玛只收取每月金额的一半，约6美元。这对老年人和新父母来说也非常有帮助。
 
@LawrenceMacMacster
Here in Canada everyone used to go to Walmart, my household used to spend about 500$ weekly divided between Costco, Walmart and Loblaws (grocery store) but we're now avoiding US businesses and products so no Costco and Walmart, we started shopping there for apparent good prices some years ago but to be honest we're noticing it's not worth it, same with Costco pricing isn't that great when you go elsewhere you notice these stores are not what you think they are, shop local it's not much more expensive
 
在加拿大，大家曾经都去沃尔玛，我家每周大约花500美元，在好市多、沃尔玛和Loblaws（杂货店）之间分配，但现在我们避免购买美国的商品和支持美国的企业，因此不再去好市多和沃尔玛。几年前我们开始去那里是因为价格看起来不错，但老实说，我们发现并不值得，和好市多一样，价格并没有想象中那么好，去其他地方购物时你会发现这些商店其实并不像你想的那样。现在我们更倾向于购买本地商品，虽然价格稍贵，但差距不大。