LOS ANGELES — Less than 24 hours after Elon Musk endorsed an antisemitic post on X as “the actual truth” of what Jewish people were doing, IBM paused its advertising on the social media platform as X’s CEO, Linda Yaccarino, and others at the company scrambled Thursday to contain the fallout.
X employees said Thursday that they had gotten calls from advertisers wondering why Musk was making comments seen as antisemitic and why their ads were showing up next to white nationalist and Nazi content, according to internal messages that were viewed by The New York Times. IBM cut off about $1 million in advertising spending that it had committed to the platform for the last three months of the year, the messages said.

洛杉矶——埃隆·马斯克在X上支持一条反犹言论，称之为犹太人所做的“实际真相”不到24小时后，IBM暂停了在这家社交媒体平台上的广告投放。X的首席执行官琳达·雅卡里诺（Linda Yaccarino）和公司其他人在周四纷纷采取行动控制局势。
X的员工周四表示，他们接到广告客户的电话，询问为什么马斯克发表被视为反犹太的言论，以及为什么他们的广告出现在白人民族主义和纳粹内容的旁边，这些信息是根据《纽约时报》看到的内部消息得知的。IBM切断了其计划在该平台上进行的为期一年的广告支出，金额约为100万美元。

In a note to employees Thursday morning, Yaccarino said that “X is a platform for everyone” and that “discrimination by everyone should STOP across the board.” She said the company had been clear about its work to fight antisemitism and discrimination, and later shared a similar message on X.
In a statement, IBM said it “has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation.”

在周四早晨的一份员工备忘录中，雅卡里诺表示，“X是一个面向所有人的平台”，“各方对所有形式的歧视都应该彻底停止。”她说公司一直以来都明确表示致力于打击反犹太主义和歧视，并随后在X上分享了类似的信息。
IBM在一份声明中表示，“我们对仇恨言论和歧视持零容忍态度，我们立即暂停了在X上的所有广告投放，同时对这种完全不可接受的情况进行调查。”

X did not respond to a request for comment. The Financial Times earlier reported on IBM’s pause in advertising on X.
Musk, who bought Twitter last year and renamed it X, has faced increasing criticism that he has tolerated and even encouraged antisemitic abuse on his social media platform. He has attacked George Soros, a financier who is a frequent target of antisemitic abuse, and threatened to sue the Anti-Defamation League, a rights group that has highlighted the rise in antisemitism on X.

X并未对置评请求做出回应。《金融时报》早些时候报道了IBM在X上暂停广告的情况。
马斯克去年收购了Twitter并将其更名为X，他面临越来越多的批评，指责他容忍甚至鼓励在他的社交媒体平台上的反犹主义滥用行为。他曾攻击经常成为反犹主义滥用的目标的金融家乔治·索罗斯，并威胁起诉反诽谤联盟，该组织已经指出了X上反犹主义的上升趋势。

On Wednesday, Musk went further when he agreed with a post from an X account accusing Jewish communities of pushing “hatred against whites that they claim to want people to stop using against them.” Jewish people are now “coming to the disturbing realization that those hordes of minorities that support flooding their country don’t exactly like them too much,” the account added.

在周三，马斯克进一步表示赞同一篇X账号的帖子，指责犹太社区“推动针对白人的仇恨，而他们声称希望人们停止对他们使用这种仇恨”。该账号补充说，犹太人现在“开始不安地意识到，那些支持涌入他们国家的少数群体并不怎么喜欢他们”。

“You have said the actual truth,” Musk replied to the post.
Jewish groups have compared the statement that Musk endorsed to the “Great Replacement Theory,” the far-right idea that minorities are replacing white European populations.
“It is the deadliest antisemitic conspiracy theory in modern U.S. history,” the American Jewish Committee, a U.S.-based Israel advocacy group, wrote on X on Thursday. “To amplify it on @X is incredibly dangerous.”

“你说的是实话，”马斯克回复了这篇帖子。 犹太团体将马斯克所认可的这一声明比作为“大换代理论”，这是一个极右翼的观念，认为少数群体正在取代白人欧洲人口。 “这是现代美国历史上最致命的反犹太阴谋论，”总部位于美国的以色列倡导组织美国犹太委员会周四在X上写道。“在@X上放大它是非常危险的。”

Social media platforms, in general, have faced rising scrutiny since Hamas attacked Israel on Oct. 7 and Israel retaliated. Antisemitic and Islamophobic hate speech has surged across the sites and has been especially prominent on X, according to the Anti-Defamation League and researchers. On Wednesday night, more than a dozen Jewish creators and celebrities also confronted TikTok executives in a private meeting, urging them to do more to address a rise in antisemitism and harassment on the video service.

自从哈马斯于10月7日袭击以色列，随后以色列进行报复以来，社交媒体平台普遍面临越来越严格的审查。根据反诽谤联盟和研究人员的说法，在各个网站上，反犹太主义和伊斯兰恐惧症的仇恨言论激增，尤其在X上更为突出。周三晚上，十多位犹太创作者和名人在一次私人会议上也向TikTok高管提出抗议，敦促他们采取更多行动来应对视频服务中反犹主义和骚扰现象的上升。

In September, Musk met with Israeli Prime Minister Benjamin Netanyahu at a Tesla factory in the San Francisco Bay Area after facing accusations of antisemitism.
“It’s not an easy thing to be maligned — I know you’ve never seen that, right?” Netanyahu asked Musk at one point.
“Me, maligned?” Musk said, laughing. “Never.”

今年 9 月，马斯克在旧金山湾区的特斯拉工厂会见了以色列总理本雅明-内塔尼亚胡，此前他曾面临反犹太主义的指控。
"被恶意中伤不是一件容易的事--我知道你从来没见过这种情况，对吧？" 内塔尼亚胡有一次问马斯克。
"我，被恶意中伤？马斯克笑着说。"从来没有。"

At X, Yaccarino has previously intervened in situations involving antisemitic content on the platform. This month, a sales employee flagged apparent antisemitic posts that the site had not removed, leading Yaccarino to ask that the posts be reviewed, two people with knowledge of the situation said. The employee who flagged the posts is no longer with the company, the people said. The Information earlier reported Yaccarino’s actions on those posts.

在X公司，雅卡里诺此前曾介入过涉及反犹太主义内容的情况。本月，一名销售员工发现了明显的反犹太主义帖子，但该网站并未将其删除，这引起了雅卡里诺的关注，据知情人士透露。发现这些帖子的员工据称已经不再在公司工作。此前，《信息》报道了雅卡里诺在这些帖子上的行动。

On Thursday morning, X sales employees asked about Musk’s posts and what they could relay to their clients, according to messages seen by The New York Times. They also cited an article from Media Matters for America, a left-wing advocacy group, which showed that ads from major brands were appearing on X next to posts promoting white nationalist and Nazi perspectives.

周四早上，《纽约时报》看到的消息显示，X公司的销售员工询问了有关马斯克的帖子以及他们可以向客户传达的信息。他们还引用了左翼倡导组织“媒体事务协会”发布的一篇文章，该文章显示一些知名品牌的广告出现在X平台上，与宣扬白人民族主义和纳粹观点的帖子并列。

“A lot of large advertisers have been called out in this article,” one employee wrote.
Another employee wrote that she was concerned because she worked with Apple, a major advertiser that was mentioned in the Media Matters piece, and asked if some of the posts “were manipulated.” An employee responded that the company’s trust and safety team, which has experienced layoffs and resignations, was “actively looking into this.”

"一名员工写道："很多大型广告商都在这篇文章中被曝光了。
另一位员工写道，她感到担忧，因为她与苹果公司合作，这是一家被提及在Media Matters文章中的重要广告商，并问是否有些帖子“被操纵了”。一名员工回应说，公司的信任与安全团队经历了裁员和辞职，正在 "积极调查此事"。