日本市场上出现了iphone独霸的局面，安卓手机无法生存，为什么会这样....
How Apple Dominated Japan
译文简介
苹果在日本的市场份额甚至超过了美国，这怎么可能呢？为什么日本人如何偏爱苹果？
正文翻译
Over the past decade, Apple has ended up dominating Japan. Capturing 65% of their smartphone market, a number that Apple hasn’t reached in any other country, including the US. And that may seem a little odd considering Japan’s reputation for being the technological powerhouse of the world. Igniting the MP3 player era with the Walkman, and inventing the pocket calculator, DVD player, DSLR camera, laptop, blu-ray player, and more. Plus, Japanese people are known to try to buy products from their own country rather than those from overseas. So how did Apple, an American company on the other side of the world, manage to dominate Japan; a country filled with tech products of their own? Well, that’s exactly what I’m going to explain in this video.
在过去的十年里，苹果最终统治了日本，占领了日本65%的智能手机市场，这是苹果在包括美国在内的任何其他国家都没有达到的（份额）数字。 考虑到日本作为世界技术强国的声誉，这似乎有点奇怪。（日本以）随身听开启了MP3播放器时代，并发明了便携计算器、DVD播放器、数码单反相机、笔记本电脑、蓝光播放器等。 此外，大家都知道，日本人更喜欢从自己的国家购买产品，而不是从海外购买产品。那么，位于地球另一端的一个美国公司—苹果公司，是如何统治日本这个满是自己的科技产品的国家的呢？嗯，这正是我要在本视频中解释的内容。
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Fun fact: iPhones sold in Japan with a Japanese SIM card will not let you shut off the shutter sound when taking a picture. Even in silent mode.
有趣的事实：在日本销售的带有日本SIM卡的iPhone不允许你在拍照时关闭快门声音，即使在静音模式下也是如此。
As a Japanese watching Japan's smartphone trends, I'd say most Japanese people buy iPhone because "most people have it," It's funny but it's the reason. All the other reasons seem secondary to me.
作为一个关注日本智能手机趋势的日本人，我想说大多数日本人购买iPhone，是因为“大多数（其他）人都拥有它”，这很有趣，但这就是原因。所有其他原因对我来说似乎都是次要的。
I worked in Japan for 2 and a half years. I rarely saw people using a phone other than iPhone. its crazy.
我在日本工作了两年半。我很少看到有人使用 iPhone 以外的手机。这很疯狂。
原创翻译：龙腾网 https://www.ltaaa.cn 转载请注明出处
As a Japanese, this video is amazing and I just want this video to have Japanese subtitles so that the Japanese people would watch this! It explains how and why Japanese people ends up with an iPhone when buying a new phon.
作为一个日本人，这个视频太棒了，我只是希望这个视频有日语字幕，这样日本人能看！这个视频解释了为什么日本人在购买新手机时最终选择iPhone。
One thing you forgot to mention: Apple's dominance in Japan wasn't complete until 2016. Reason: the Japanese market version of the iPhone 7, which added support for the Sony FeliCa RFID standard. With FeliCa , the iPhone could take advantage of NFC-enabled payment systems used in Japan such as Mobile Suica, which tremendously expanded the iPhone's popularity in Japan.
你忘记提及的一件事：苹果在日本的统治地位直到2016年才实现。原因是：日本市场版本的iPhone 7增加了对索尼FeliCa标准的支持。有了FeliCa，iPhone就可以利用日本支持NFC的支付系统，这极大地扩大了iPhone在日本的受欢迎程度。
I find it extremely funny that companies in Japan thought the exact same thing that companies in the US thought when the iPhone came out. “That thing is a fad, there’s no way it will ever succeed, we’re just going to keep making our outdated thing until it goes away.”
我觉得非常有趣的是，当iPhone推出的时候，日本的公司和美国的公司想法完全一致：“那东西只是一种时尚，它不可能成功，我们只要继续制造我们过时的东西就好，直到那东西消失。”
I think it is interesting how Apple has such a large market share in the country
我认为有趣的是，苹果如何在这个国家拥有如此大的市场份额....
Apple and Japanese design languages are very closely aligned. Both tend to focus on efficiency and simplicity when it comes to their design language. Hence why the iPhone was very popular amongst the Japanese.
苹果和日本的设计语言非常一致。在设计语言方面，两者都倾向于注重效率和简单性。这就是为什么iPhone在日本人中很受欢迎。
原创翻译：龙腾网 https://www.ltaaa.cn 转载请注明出处
I've been living in Japan for more than 10 years now and I've never used a samsung. In fact, my very first phone is an iPhone 4s. It was an iPhone. And today I'm using an iPhone 12 pro and still living in Japan.
我在日本生活了十多年了，从来没有用过三星。 事实上，我的第一部手机是iPhone 4s。 那是一部iPhone。 今天我使用的是iPhone 12 Pro，并且我现在仍然住在日本。
原创翻译：龙腾网 https://www.ltaaa.cn 转载请注明出处
I'm surprised they're doing so well in Japan, I figured Sony would've been dominant there.
我很惊讶苹果在日本的表现如此之好，我以为索尼会在那里占据主导地位的。
I've been to Japan once in 2008. I remember people were using slender feature phones which I didn't see in other parts of the world. I always think that's one aspect which made Japanese culture unique. It's quite a surprise for me to learn that Japan has embraced the smart phone trend since then.
2008年我去过日本一次。我记得人们使用的是很薄的功能手机，那种手机我在世界其他地方没有见到过。 我一直认为这是使得日本文化独特的一个方面。 当我知道日本从那个时候起，就开始接受智能手机的潮流，我感到非常惊讶。
I studied in Japan back when apple came to Japan and Im not joking when im saying that 80% of the people still didnt even use a touchscreen phone. It was a huuuge leap of technolocy for people around me back then and till this day they say that apple has always been ahead of its time
苹果进入日本那时候，我在日本读书，我得说当时80%的日本人甚至用的都不是触摸屏手机，我不是在开玩笑。对于当时我周围的人来说，（苹果手机）是一次巨大的技术飞跃，直到今天，他们仍然说苹果一直领先于时代。
It's weird seeing Android be a minority in Japan though "Why on earth would you chose an Android??"
看到安卓在日本只占少数份额，这很奇怪，尽管会有“你到底为什么选择安卓？”（这样的疑问）....
Aesthetics are also very important to the Japanese which Apple’s products and their stores have a large focus on.
审美对于日本人来说也非常重要，苹果的产品及其商店非常注重这一点。
The opposite side of this story is that Japan was once known as the only major country that doesn't like iPhone at all in the early year. Apple once wanted to get into Japan, but at that time all major mobile network carrier providers enforced a rule to put their logo on all the devices they sell in their stores. At that time, Apple stores are not as popular as they are now, and most customers usually buy mobile phones in carrier service stores so that they can get a better deal. So you can imagine that's very important for the carrier providers to let Apple know they are the boss of Japan market. But Apple refused to bow to them, so Apple ended up having very little share in Japan market at that time. Later, a new mobile network carrier came into the market known as Softbank, who was willing to let Apple sell iPhones in their stores without Softbank logos on the device, because they thought Japanese customers will love iPhone and Softbank needed market share at that time. As a result, the deal was done. And since Softbank provided crazy cheap mobile service plans at that time (though with poor phone call quality), the combo ended up having a great effect on the market share. Plus, at that time, brands like Sharp and Sony are still feeling good about their "phone phones", rather than smartphones. At the end of the story, other major carrier service providers had to admit that they have made a huge mistake at a great cost. And to make up for the mistake, they have also let iPhones get into their stores without having their logos on them. But that was already too late. Nowadays people are more willing to buy Apple devices in Apple stores than ever before. And that's perhaps the most important part of the story on how Apple wins in Japan market.
这个故事的反面是，早年日本一度被称为唯一一个完全不喜欢iPhone的大国。苹果曾想进入日本市场，但当时所有主要移动网络运营商都强制规定，在其商店销售的所有设备上都必须贴上（运营商）的标志。当时的苹果专卖店并不像现在那么受欢迎，大多数顾客通常会在运营商服务店购买手机，这样可以获得更优惠的价格。所以你可以想象，对于运营商来说，让苹果知道他们是日本市场的老大是非常重要的。但苹果公司拒绝向他们低头，因此当时苹果公司在日本市场的份额微乎其微。 后来，一个新的移动网络运营商软银进入了市场，软银愿意让苹果在他们的商店里销售没有软银标志的iPhone，因为他们认为日本客户会喜欢iPhone，而软银当时需要市场份额。结果，交易达成了。由于软银当时提供了极其便宜的移动服务方案（尽管通话质量很差），因此这一组合最终对市场份额产生了巨大影响。另外，当时夏普和索尼等品牌仍然对他们的“手机”感觉良好，而对智能手机没啥感觉。故事的最后，其他主要运营服务提供商不得不承认他们犯了一个巨大的错误，付出了巨大的代价。 为了弥补这个错误，他们也允许iPhone进入他们的商店，上面不用带运营商的标志。但那已经太晚了。如今，人们比以往任何时候都更愿意在苹果商店购买苹果设备。 这也许是苹果如何赢得日本市场故事中最重要的部分。
I remember when I went to Japan 2 years ago. I traveled around Tokyo via subway during my first week and I was stumped by how many iPhones I saw everywhere I looked. That was in sept. 2019 and the only Galaxy ad I recall seeing was because it was the official sponsor for the 2020 Tokyo games.
我记得两年前我去日本的时候，第一周我乘坐地铁游览了东京，看到到处都那么多iPhone，这让我感到很困惑。那是2019年9月份，我记得看到的唯一Galaxy广告是因为它是2020年东京奥运会的官方赞助商。
原创翻译：龙腾网 https://www.ltaaa.cn 转载请注明出处
I’ve spent most of my adult life in Japan and I’m a tech enthusiast, and I’d never heard of the Samsung emoji thing. Asked my girlfriend, who is Japanese and also has an iPhone and she’d never heard of it either. I’m quite sure that’s not a significant factor.
我成年后的大部分时间都在日本度过，我是一名科技爱好者，我从未听说过三星表情符号（这件事）。我问我女朋友，她是日本人，也有iPhone，她也从来没有听说过。我很确定这不是(苹果统治日本的）一个重要因素。
【注：视频中提到，三星把带有日本国旗的表情符号中的国旗，换成了韩国国旗，结果导致三星/安卓在日本的市占率下跌，苹果崛起。】
The galapagos phones were so cool and so exclusive to Japan, back in those days, it was inmaginable to have an overseas brand dominating the phone market! Not even Nokia, not even Motorola.
galapagos手机太酷了，而且是日本独有的，在当时，很难想象有一个海外品牌统治（日本的）手机市场！甚至诺基亚也不行，摩托罗拉也不行。
Samsung is a company that started by providing technology from Sanyo NEC and copying Sony.
The current chairman is also a graduate of Waseda University in Japan. Lee Jae-yong, the eldest son and candidate for the next chairman, is a graduate of Keio University in Japan.
Is Samsung still an anti-Japanese company?
The reason why Japanese people don't use Korean products like Samsung is simply because they have poor performance and aftercare is neglected, not because they are anti-Korean.
三星是一家由三洋NEC提供技术并抄袭索尼起家的公司。
现任董事长也是日本早稻田大学的毕业生。他的长子、下一任董事长候选人李在镕毕业于日本庆应义塾大学。
（你仍然认为）三星还是一家反日企业吗？
日本人之所以不使用像三星这样的韩国产品，仅仅是因为它们的性能差，售后服务被忽视，而不是因为他们反韩。
Apple's product design is very minimalistic. Minimalism is very popular in Japan, they do not like bulky looking products, like Microsoft's X-Box, for example.
苹果的产品设计非常简约。 极简主义在日本非常流行，他们不喜欢看起来笨重的产品，例如微软的X-Box。
I am Japanese. I don't like ios so I use a samsung smartphone. My friend tells me, "You should buy an iphone as soon as possible."In Japan, it is almost common sense that smartphones are iphones, and people who use Android devices tend to be despised.Japanese telecom company also recommend iphones, so many people buy them without knowing the good points of Android devices.
我是日本人，我不喜欢ios系统，所以我使用一部三星的智能手机。我的朋友告诉我，“你应该尽快买一部iPhone。”在日本，智能手机就是iPhone这几乎就是常识，而使用安卓设备的人往往会被鄙视。日本电信公司也推荐iPhone，所以很多人在不了解安卓设备优点的情况下购买了苹果。
The success of Apple in Japan may be even traced back all the way to the 1990s, even before Steve Jobs returned back to Apple in 1997.
苹果在日本的成功甚至可以追溯到1990年代，甚至早于1997年乔布斯重返苹果那时候。
原创翻译：龙腾网 https://www.ltaaa.cn 转载请注明出处
I visited Osaka in 2020, right before the lockdowns started, and I noticed that most of the people on the train used iPhones. Even more interesting is most of them still had the older generations, like the iPhone 5 and 6.
2020年，就在封锁开始之前，我访问了大阪，我注意到火车上的大多数人都使用iPhone。 更有趣的是，他们中的大多数人仍然用的是老一代的手机，比如iPhone 5和6。出于某种原因，这让我看起来非常新奇。
Japanese companies made unique and lovely feature phone before, but they seemed to fail to manage their transition to smartphone.
日本公司以前曾生产过独特而可爱的功能手机，但他们似乎未能成功地向智能手机转型。
When I saw Samsung, I immediately knew why Apple dominates Japan. It was a dumb business move to deliberately antagonize the Japanese market.
当我看到三星时，我立即就知道为什么苹果称霸日本了。这是故意对抗日本市场的愚蠢商业举动。
Jobs had a passion for Japanese art, so it was natural that Apple products would suit the Japanese taste.
乔布斯对日本艺术充满热情，因此苹果产品自然会适合日本人的品味。
In fact.. I didn’t even know that Apple dominated Japan like that!
事实上..我甚至不知道苹果是这样统治日本的！
I think smartphones are not to get replaced by other technologies for quite some time. Its just so convinient and replaces so many things that the "next big hing" has to replace even more stuff
我认为智能手机在相当长一段时间内不会被其他技术取代，它是如此方便并且取代了很多东西，以至于“下一个大家伙”必须取代更多的东西....
I know a little bit Japan where I did travel several times. I know they were very sensible to the fact that Steve Jobs loved Japan and its products.
我对日本有一点了解，我曾去过那里几次。 我知道他们非常清楚“乔布斯热爱日本及其产品”这个事情。
Japan has amazing brands - Sharp, Panasonic and definitely I am a fan of Sharp
日本有令人惊叹的品牌——夏普、松下，我绝对是夏普的粉丝...
I almost forgot that Sony Ericsson, it was good and feel premium.
我几乎忘记了索尼爱立信，它很好而且感觉很高级。
I’m Japanese. I ❤ Apple SO MUCH. I understand deeply why iPhones become so famous in Japan. Also, your English is very easy to listen. So I’m using your video to my English studying.
我是日本人，我非常喜欢苹果。我深深地理解了为什么iPhone在日本如此出名。而且，你的英语很容易听懂。所以我用你的视频来学习英语。
Mobile gaming is so big in Japan. When I went two years ago everyone was on their iphones playing something colorful. For many people it's their main gaming platform and they invest huge amounts of money in their apps
手机游戏在日本非常流行。两年前我去日本的时候，所有人都在用iPhone玩一些色彩多样的某种游戏。对于很多人来说，这是他们的主要游戏平台，他们在app上投入大量的钱。
aside from marketing aspects. Japan has a lot of mobile digital products. the cost of developing an app is so expensive in there. so when apple comes in, so many developers see the opportunity to broaden their market without having an additional costs to develop their apps on every different device. because of that, the users were growing.
also, japanese respects privacies. only apple that has been consistently doing these privacy things from the very start.
除了营销之外，日本有很多移动数码产品，在那些产品上面开发应用程序的成本非常昂贵。所以，当苹果进入日本时，很多开发人员看到了扩大市场的机会，因为不需要在每种不同的设备上开发应用程序的额外成本。 因此，用户不断增长。
此外，日本人尊重隐私。只有苹果从一开始就一直在做这些隐私方面的事情。
Hope they do something of this kind in India to boost their iPhone sales.... Some iPhone have also setup manufacturing facility in India but prices in India are way higher than the United States
希望他们在印度也做一些这样的事情，来提高他们的iPhone销量....有些iPhone也在印度设立了生产工厂，但是印度的价格比美国高很多....
I don’t understand why Samsung did what they did with the emoji but it was a big mistake
我不明白为什么三星要对表情符号做这样的事情，但这是一个很大的错误。
It's good that the people of Japan support national brands, I wish people in the states would care about this
日本人支持国有品牌是件好事，我希望美国人民也能关心下这个..
Apple's design philosophy is also pretty Japanese with the whole idea of minimalism.
苹果公司的设计理念也很日本化，整个理念就是极简主义。
There is also a cultural reason. Japan is known for the heard mentality of "if everybody buys it, then so should i", whereas we, in the west, appreciate individualism
还有一个文化原因。日本以“如果每个人都买，那么我也应该买”的心态而闻名，而我们西方人则欣赏个人主义。
i wish i could visit Japan one day:)
我希望有一天我能去日本。
原创翻译：龙腾网 https://www.ltaaa.cn 转载请注明出处
Japan's awesome in a lot of ways, but the only thing I find annoying is a ton of conservative business practices they hold on to. So many companies don't find it necessary to adapt to changing times and technology and end up running to the ground when an innovative product like the iPhone can easily sweep them by the feet.
日本在很多方面都很棒，但我唯一觉得烦人的是他们坚持的大量保守的商业惯例。 很多公司觉得没有必要适应不断变化的时代和技术，当像iPhone这样的创新产品可以轻易地把他们扫地出门时，他们最终就倒下了。
Fun fact. The Samsung founders and first engineers were educated by Japanese in Japan.
有趣的事实。 三星的创始人和第一批工程师在日本接受了日本人的教育。
I miss the Japanese flip phones, they could do everything a smartphone could
我怀念日本的翻盖手机，它们可以做智能手机能做的一切事情。
I remember having Japanese iPhones that was given to me, the shutter sound is very ANNOYING!
我记得别人给我的日本 iPhone，快门声非常烦人！
原创翻译：龙腾网 https://www.ltaaa.cn 转载请注明出处
Fun fact: Iphones are priced cheapest in Japan compared to other countries
有趣的事实：与其他国家相比，日本的iPhone价格最便宜...
Went to Japan in 2019 and what I noticed is they use iPhones. iPhone 11 series were just released that time and most of them already have it.
我2019年去了日本，我注意到他们用的是iPhone。当时iPhone 11系列刚刚发布，大部分日本人都已经有了。
原创翻译：龙腾网 https://www.ltaaa.cn 转载请注明出处
Considering how dominant the Japanese have been tech, it's amazing how they're a no-show in the cellphone market
考虑到日本人在科技领域的主导地位，他们在手机市场的缺席真是令人惊讶....
Japanese won’t really buy something just because it’s made in Japan. Case in point: Japanese wines and cheeses. But Japanese are ready and willing to pay extra for good products, even if made abroad.
日本人不会仅仅因为某样东西是日本制造就去买它。典型的例子：日本葡萄酒和奶酪。但日本人已经准备好并愿意为优质产品支付额外费用，即使是在国外制造的。
For Japanese people, America is the gold standard. Any american company can do good in japan as long as they have enough capital to invest in marketing.
对于日本人来说，美国就是黄金标准。任何美国公司只要有足够的资金投入营销，就可以在日本取得好成绩。
japan really is a beautiful place
日本确实是一个漂亮的地方..
“Japanese people are known to try to buy products from their own country rather than those from overseas”
Well, true. But not when products look cool and are from the States.
And Apple dominated Japanese market not only because of Samsung. I believe one of the biggest factors is that many of the early Android smartphones made by Japanese manufacturers had a lot of software problems, probably due to the fact that they were trying to add many features from their “Galapagos” feature phones. Many of my friends and me myself actually first made our smartphone debut on an Japanese Android devices, but most of them switched to iPhones year after year.
“众所周知，日本人倾向于购买本国产品，而不是国外产品”...
嗯，确实如此。 但当产品看起来很酷并且来自美国时就不是这样了。
苹果主导日本市场，不仅仅是因为三星。 我认为最大的因素之一是日本制造商制造的很多早期的安卓智能手机存在很多软件问题，可能是因为他们试图从“Galapagos”功能手机中添加很多功能。事实上，我和我自己的很多朋友，第一次使用的智能手机都是日本的安卓设备，但他们中的大多数人一年一年地就转向了 苹果。
Apple only managed to dominate the Japanese smartphone market because the Japanese view South Korea as their direct rival.
苹果之所以能够主导日本智能手机市场，是因为日本人将韩国视为他们的直接竞争对手。
原创翻译：龙腾网 https://www.ltaaa.cn 转载请注明出处
Apple is also dominating Switzerland by 53% (and this number is increasing)
苹果也以53%的市场份额统治了瑞士（而且这个数字还在增加）.....
As a Japanese, I didn't even know that Galaxy was a Samsung product until I studied abroad in Canada lol. I honestly never bought Android phones (like Galaxy) because it has tons of security issues and the phone is boring, ugly and complicated UI.
作为一个日本人，在到加拿大留学之前，我甚至不知道Galaxy是三星产品，哈哈。老实说，我从未购买过 安卓手机（比如Galaxy），因为它存在大量安全问题，而且手机的用户界面很无聊、丑陋且复杂。
A Japanese iPhone user passing by.
Along with the great marketing and strategy apple had in Japan, I think Japanese mentality could be also argued.
I feel most Japanese does not want themselves isolated, meaning they want to fit in, especially young people using Android feel they are left out. So people chose to buy iPhone over time.
一位日本iPhone用户路过。
除了苹果在日本的出色营销和战略之外，我认为日本人的心态也值得讨论。
我觉得大多数日本人不希望自己被孤立，这意味着他们想融入，尤其是使用安卓的年轻人，会感觉自己被孤立在外。所以随着时间的推移人们都选择购买苹果。
Both Apple and Japan are closed systems with heavy top down control. They match each other well.
苹果和日本都是封闭的系统，自上而下的控制很严格。他们彼此很匹配。
Samsung just isn't a good company in my opinion. Their devices aren't really good, their marketing is absolutely terrible and they basically discriminated against Japan.
在我看来，三星并不是一家好公司。 他们的设备不太好，他们的营销绝对糟糕，而且他们基本上歧视日本。
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