神秘中国品牌SHEIN，以惊人的速度崛起，囊括了美国30%的市占率
If you think fast fashion is bad, check out SHEIN
译文简介
网友：我听说过希音（SHEIN），但从未在那买过东西。我担心如果我在那里买东西，实物和图片不一样。
正文翻译
If you think fast fashion is bad, check out SHEIN
如果你认为快时尚不好，看看SHEIN
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I have herd of SHEIN, but never shopped there. I'm afraid if i buy something there, it wont look like the picture.
我听说过希音（SHEIN），但从未在那买过东西。我担心如果我在那里买东西，实物和图片不一样。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
I've been bombarded with Shein ads, but I've never been interested enough to actually visit the store.
我被希音（SHEIN）的广告轰炸过，但我从来没有足够的兴趣去逛它。
Never heard of it before today.
今天之前从没听说过。
Yes I did order from SHEIN one or twice a few years ago, but the quality was awful and I found out the they might have forced labor camps as their production line. I stopped and try to educate other to not order from it. "If we pay a small amount of money for something, someone else already paid the price".
几年前我从希音（SHEIN）订过一两次货，但是质量很差，我发现他们可能有XX劳动作为他们的生产线。所以我不再于它那买衣服，并试图教育其他人也不要在那买。“如果我们为某样东西花了很少的钱，别人已经为此付出了代价。”
Zara, H&M and Uniqlo are considered fast fashion, yet here in my country it’s still considered to be quite expensive. Although definitely not a high-end product, it’s mid to upper level for sure.
Zara, H&M和优衣库被认为是快时尚，但在我的国家，它们仍然被认为是相当昂贵的。虽然里面卖的绝对不是高端产品，但肯定是中高档产品。
H&M not so much. But Zara in India and Zara in Canada are so different lol. Uts so much more expensive in India
H&M则不然。但是印度的Zara和加拿大的Zara太不一样了，在印度要贵得多，哈哈。
This is my issue. I'm from the UK where places like Zara and Uniqlo are likely cheaper than other countries but as a student I still can't really afford it. I avoid super fast fashion from places like SHEIN but unfortunately it's just often not feasible to completely avoid fast fashion brands when on a budget.
这是我遇到的问题。我来自英国，那里Zara和优衣库的衣服可能比其他国家便宜，但作为一名学生，我还是买不起。我不买像希音（SHEIN）这样的超快时尚品牌，但不幸的是，在预算有限的情况下，完全不买快时尚品牌通常是行不通的。
In India, zara is somewhat costlier and not everybody goes there to buy stuff on a regular basis
在印度，zara有点贵，并不是每个人都经常去那里买东西。
@GLITCH boi yep, I can say the same about Russia, Zara there is more expensive, than in Europe. And in Uniqlo I was buying only items with discount.
是的，俄罗斯也一样，那里的Zara里面的衣服比欧洲的贵。在优衣库，我只买打折的商品。
Zara is cost as much as tailored dress in my country.
在我的国家，Zara的价格和定做的衣服一样贵。
I’ve never heard of Zara or Uniqlo so that means it’s a pretty safe bet they’re considered mid to high class here too lol
我从来没听说过Zara或优衣库，所以这意味着他们在这里也被认为是中高档的，哈哈。
Same for Brazil, Zara and GAP are for middle class. Poor people that can afford to buy fast fashion buy another cheaper clothes.
巴西也一样，Zara和GAP是面向中产阶级的。有能力买快时尚的穷人会买其他更便宜的衣服。
I wear my UNIQLO for at least a couple of years since the designs are more casual and classical than trendy, so for me, it’s definitely not fast fashion.
我穿优衣库衣服至少好几年了，因为它的设计更休闲和经典，而不是时尚，所以对我来说，它绝对不是快时尚。
The issue is honestly that we overconsume… i know damn well the girl that said ?why would i pay more when i can have it for less“ buys clothes regularly every month which SHOULDNT be the norm. You dont need 10000pieces of clothing. We need to get back to the mindset where less is more.
说实话，问题是我们过度消费了。我非常了解那个说“为什么我要花更多的钱，我可以用更少的钱得到它”的女孩，每个月定期买衣服，这不应该是常态。毕竟你不需要10000件衣服。我们需要回到“少即是多”的心态。
This! In the past year I have only bought 2 new items of clothing. A shirt to replace an old one that was too worn to wear anymore, and a winter coat that I'm hoping will last me for many years. I really don't get why people need to be constantly buying new clothes
在过去的一年里我只买了两件新衣服。一件衬衫是代替一件旧得穿不了的旧衬衫的，还有一件是希望能穿很多年的冬衣。我真的不明白为什么人们需要不断地购买新衣服。
100%
You don't need a massive wardrobe!
What is even worse is chasing after trendy clothes that you either do not fit you or you just wear it once and throw it away!
你真的不需要一个巨大的衣柜!
更糟糕的是，追逐时髦的衣服后，那些衣服要么不适合自己，要么只穿一次就扔了!
My mind hurt whenever I hear people buy clothes weekly. Like to me it sounds like a hoarder or a shopaholic in the making. My mom is a shopaholic who spends more on her own clothes and pictures than with her children so growing up, it kinda disgusts me. I remember wearing only 2 jeans and around 10 shirts for like 3 years. Yes and I'm female.
每当我听到人们每周买衣服时，我的心就会痛。对我来说，这听起来像是一个囤积狂或正在形成的购物狂。我的妈妈是一个购物狂，她花在自己衣服和照片上的钱比花在她孩子身上的钱还多。这让我有点反感。我记得3年里我只穿了2条牛仔裤和大约10件衬衫。是的，我是女生。
I never buy any clothes new except for lingerie and accessories. I just go to a second hand store or a thrift store.
除了内衣和配饰，我从来不买新衣服，我只去二手店或旧货店。
Whoa whoa whoa. Whoa. You DO need 10000 pieces of clothing but it has to be clothing you’re keeping for YEARS. I have an outfit for every occasion, weather, temperature range, etc. but I bought all my clothes during COVID while it was on sale and I haven’t bought anything since. I’m buying my first item since 2020 and I plan to keep it till it’s threadbare. The issue is when you buy from the fast fashion companies an item that lasts you ONE wear and then it’s falling apart forcing you to buy more. Buy as much as you want but make sure you have the space for it, it’s sturdy material and that a bulk of your clothing is something that won’t go out of fashion any time soon
哇哦。你确实需要10000件衣服，但它必须是可以保存多年的衣服。我有适合各种场合、各种天气、各种温度的衣服，但我所有的衣服都是在新冠肺炎打折期间买的，从那以后我就再没买过任何东西。这是我自2020年以来买的第一件衣服，我打算一直保存到它过时为止。问题是，当你从快时尚公司买了一件只穿一次就坏掉的衣服，这迫使你买更多。你想买多少就买多少，但要确保你有足够的空间去存放，确保衣服是耐用的材料，而且大部分衣服不会很快过时。
Okay but like I’m a teen and I needed to replace my entire wardrobe in the last year because I hit a growth spurt and none of my old clothes fit well. like 98% of the clothes I bought to replace them were from Amazon and shein.
Imagine if all the clothes you own had to be thrown out or donated and you had to rebuy everything on a 500 usd budget. I don’t know any sustainable companies that both sell nice clothing and I can buy like at least 7 sets of clothing for under 500
好吧，但就像我是一个十几岁的孩子，去年我需要更换我的整个衣柜，因为我的身体长得很快，旧衣服都不合身。我买来替换它们的衣服中有98%来自亚马逊和shein。
想象一下，如果你所有的衣服都必须扔掉或捐赠，而你必须以500美元的预算重新购买所有衣服。我不知道有哪家可持续发展的公司既能卖漂亮的衣服，又能让人以500美元以下的价格买到至少7套衣服。
way你好
应该就是广州火车站哪里进货的。我知道部分香港跟澳门的街铺都是从火车站那边进货，我以前也会去那里买衣服。一件的批发成本只要十几块钱，而且商家还能赚钱。shein只是把这种廉价服装销售到国外，而国内，甚至香港澳门都能轻松来广州拿到货品，甚至在淘宝就可以买到。
Coordinate Guangzhou, often go shopping at clothing stalls! A few yuan for one piece, and 10 dollars for one piece overseas, which is just a profit! To tell the truth, I have done e-commerce. We designed our own fabrics, and then recruited factories for production within three yuan. The cost is 10-20 yuan. Taobao sells more than 200 yuan, and the quality is very good! Therefore, it does not mean that the quality is poor if it is cheap!
坐标广州，经常去逛服装档口！几块钱一件，买到海外10美元一件，简直就是赚翻！说实话，我做过电商，我们是自己设计，找布料，然后在拿到三元里那边招工厂找生产，成本10-20元，淘宝卖200以上，质量非常可以！所以说也不能代表便宜就质量不好！
I bought it for the first time today. I was surprised. I thought the quality was not as bad as I expected, and the delivery speed was quite fast. It took me only five days to arrive. I often bought things on Taobao. It took me more than 20 days to ship by sea, and I had to pay for it myself.
我今天第一次买， 我吃惊了，竟然觉得质量没想象中那么差，而且运送速度还挺快，5天就到，主要我经常在淘宝买东西，海运要20多天，还要自己花费海运费。
@ashley Which country did you buy it in?
请问你在哪个国家购买的？
The suppliers are basically based in Guangzhou and Yiwu.
供应商基本都是在广州和义乌。
I have to say that the quality of their home is not stable but the size and style of super many! I also love to buy their clothes because the usual Asian style doesn't suit me.
不得不说他们家的品质虽然不稳定 但是尺寸跟款式超级多！我也很爱买他们的衣服，因为一般亚洲衣服版型不适合我。
What Shein does is big and complete. As long as the cost is minimized, the price is low enough to be attractive, and then the algorithm is accurate to find potential customers, the customer base plate can be very reliable.
Shein做的是大而全，只要把成本压到最低，售价够低到有吸引力，然后通过算法精准找到潜在客户，客户基本盘就能够很牢靠。
In fact, they still have expensive goods. Generally, expensive goods are made of good materials and cut out. In fact, their platform refers to how much money you spend and how much value you buy, so you can rarely buy premium products. Have Lei pin read the review to know. They gather a lot of customers and use offers to accumulate customer reviews. You can shop at Shein and read the reviews before you make your choice.
其实他们还是有贵的商品。一般比较贵的商品，材质剪裁都很好，其实他们的平台，就是你花多少钱，买多少价值的产品，应该很少能买到溢价商品。有没有雷品看评论就知道了。他们聚集了很多客户，用优惠累计客户评价。大家在shein 选购商品，可以看看评论再做选择。
elva NN（以下部分内容原文就是中文）
便宜应该是品牌溢价，国外的很多品牌都是中国加工的，贴牌就卖几千几万。
立木今
在这种穷人原来越多的时代，薄利多销成为老但是经典的商业战法。
银票
第一次买就惊为天人，质量和日本便宜服装店里的没啥差别，它家物流绝对厉害??佩服得五体投地，效率杠杠的。
不能否认，这种垂直融合（vertical integration)的供应链管理，在中国这种超大形人力资源的国家可以省省巨额的成本。
我都经常上SHEin买啊，便宜，但是大多数质量一般，但是相对北美的市场来说，质量属于可以接受的程度，价格却便宜很多，一个喝水和干粮的宠物餐盆不过10刀左右，小物价2、3刀，几十块就包邮，可以的啦。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
难以想象，这么多年我一直不知道这个又好又便宜的品牌，感觉在其他平台浪费了很多钱。
我真的很好奇他们的仓库到底有多大，XD
东西种类实在太太太太多了
我今年开始，买了好几次
主要都是买便宜的饰品衣服裤子
就算不适合，也不会心疼，因为很低价。
而且除了贴身跟外，还可以办理退货。
但也会出乎意料买到版型很赞的牛仔库， 好穿的睡衣等等。
突然崛起的最主要原因是因为美国穷人变多了，掏不出钱来支付品牌的溢出价格
这倒不一定，侥幸心理，人性如此。不是说有钱就都会去买贵的。
@Henry Z 大部分都是美国人变穷了，看看中国的拼多多怎么发家就知道了。
你看看你身边有几样不是大陆生产的，突破品牌壁垒只是时间问题。
张西旺
现在有钱的人，很多反过来了，根本对品牌没兴趣了
质量确实不行 但是话说回来Zara, HM 价格要贵上一倍或几倍，质量同样不怎么样。既然都是追求低廉，消费者肯定选shein。
早睡早起
我以前以为因为意识形态外国人可能不接受中国品牌，后来发现其实只要产品理念好，中国品牌也可以出海。
放屁，全因为便宜而已，把价钱加到欧美品牌一样的价位，买的人就会少很多。
早睡早起
所有的产品都是价格优势起来的，同等质量比价格，中国最大的优势就是产业链完整成熟，就算人工稍微高点儿但其他环节成本低加出货快供应稳定就可以在这个基础上搞品牌，现在亚马逊有很多中国这两年才出的品牌销量第一而且质量不错，主打性价比，小米模式，还有今天博主讲的这个品牌是得益于他们精准的算法加产品多样而且便宜，类似于抖音的推算机制很容易出爆款而且让人上瘾加中国制造。
中国品质差的观点是不是歧视？还客观事实，笑死我，代工的质量和品牌差距有多大，说到底就差个品控环节罢了，但是能卖一样的价吗？装什么理中客？
The most important thing is that more than 95% of the product sizes of this company are correct. 17cm is 17cm neither too little nor too big.
最主要的是这家公司的产品尺寸显示95%以上都是正确的，17cm就是17cm 不会少也不会大。
一般散客和大商户所需要的物流费率是不同的。一个散客（比如你我这样的普通消费者）他通常不会寄送太多物品，只是临时性的需求，因此单价高；但是大商户是常客，批量寄送，单价可以压低（例如，普通人把物品A寄送到B地，需要3美元，那这些网购平台的商户就可以压价到1美元甚至更低），再者，若是生产工厂，那么就直接租用物流公司的，整车发送（成百上千件货），此时的运送单价就非常低廉了。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
The product itself is not expensive Chanel jewelry cost is only 10-15 pieces, the market ordinary jeans is dozens of pieces, made in China to understand more.
商品本身不贵 香奈儿的饰品成本不过也就10-15块， 市场普通牛仔裤就是几十块，中国制造多了解下。
张三
因为网购可以做到只有生产方、物流方、消费方。
而实体店铺至少存在生产方、大区代理、中区代理、小区代理、零售、消费方六个层级，每个层级之前都要插入物流成本和仓储成本以及税金，
按照每个层级加价15%作为利润计算，到你手时，价格起码翻4倍。
这也是为什么中国拼多多之类直销平台上的产品价格可以让人体验到上个世纪物价水平的原因。
思念 张
我在shein仓库上班，工资算得上厂里最高的，一个月九千，在努力点力一万多很正常，平均一个月月一万多，做组长每个月一万，感谢shein.
SHEIN's success password is actually the success password of countless Chinese companies, such as DJI
Chinese Mainland has not only the most complete apparel industry chain, but also the most complete aerial camera industry chain, which no country in the world has!
China's huge "integrated" market and complete industrial chain are incomparable to almost any other country. This is China's biggest advantage so far!
For the West, the most terrible thing is that the number and quality of Chinese engineers are developing rapidly, and the diversity of Chinese talents has also created an unprecedented development environment in China!
In the United States, 60% of the people engaged in AI are foreign students from China, and 30% of the people engaged in scientific research are foreign students from China!
SHEIN的成功密码其实是无数中国公司的成功密码，比如：DJI
中国大陆不仅仅有最完备的服饰产业链，也有航拍机最完备的产业链，这些是世界任何一个国家都不具备的！
中国庞大的”一体化“的市场，以及完备的产业链，这两点几乎是任何国家都无法相仿的，这是目前为止，中国最大的优势！
对于西方，最可怕的是，中国的工程师的数量和质量都在迅速发展，中国的人才的多样性，在中国也有了史无前例的发展环境！
美国从事AI的人员有60%是来自中国的留学生，从事科研的人员中有30%来自中国的留学生！
抖(⊙o⊙)哇 Kai
让他们继续沉睡不是很好，不怕敌人不了解，就怕敌人太了解自己，知己知彼 百战百胜。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
I'm a low consumerist. I don't buy fast fashion anymore. Cheap is cheap, but one piece of clothing can only be worn for one season. Poor quality, damage to the environment, and labor rights and interests are all in front of me. I would rather spend more money to buy a dress that can last for several years. Although it may be manufactured by a sweatshop, it can at least cause less damage to the environment and save money on the whole.
我是低消费主义，已经不买快消时尚了，便宜是便宜，但是一件衣服只能穿一个季度，质量差、对环境造成破坏、劳工的权益问题都摆在眼前。我宁愿花多点钱买一件能穿好几年的衣服，虽然还是有可能是血汗工厂制造出来的，但至少对环境的破坏能小一点，而且总体来说反倒是省钱了。
小枫Mandy
其实现在很多国际品牌因为中国劳工价格高了已经把工厂转移至越南印尼这些只有中国劳工1/3价格的国家了。中国制造之所以成本依然有优势是因为30年的世界工厂而累积起来强大的产业链、供应链。现在工厂流水工人工资其实是高过普通大学毕业生的起薪的。5、6年前进厂基本已是6、7千起步，而大学生常常只拿着3、4k的起薪（北上广深以及大企业除外）。只是流水线工人工作时长且重复劳动，没什么成长性。服装生产是按计件计算收入，一般熟练且较长工时是可以月入上万的（以前看过相关纪录片）。如果说长工时是血汗工厂，那么国内的互联网巨头公司也都是血汗工厂，差别在于收入高点而已。