社会：麦当劳退出俄罗斯后，俄罗斯人招牌一换重新开业（一）
McDonald''s successor opens in Russia after U.S. giant''s withdrawal
译文简介
麦当劳退出俄罗斯后，俄罗斯人招牌一换重新开业
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Many people don't realize it but this is a VERY significant event...This was unimaginable in the 90's.
The first time McDonald's opened in Russia it was a huge event, Russians were very optimistic about the US and were very willing to be friends and partners... I remember it vividly.
很多人没有明白，但这是一个非常重要的事件……这在90年代是不可想象的事情。
麦当劳第一次在俄罗斯开业是一件大事，当时的俄罗斯人对美国非常有好感，非常愿意成为朋友和合作伙伴……我记得很清楚。
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人们当时为一家美国餐厅在俄罗斯开业而欣喜若狂，这就像是麦当劳开业就能保证美俄关系处于正确的轨道上。美国文化在俄罗斯非常受欢迎，人们都想融入其中。俄罗斯当时的情况很糟糕，人们只想要和平。
而今天麦当劳的关闭，新店的重开对俄罗斯人有着同样的意义，它标志着他们曾经给予美国的信任彻底而不可逆转的终结。它标志着西方失去了一个机会，俄罗斯完全脱离了西方，完全独立，拥有新的强大的经济和强大而稳定的货币，它也标志着世界政治和经济的一个全新时代，不再有一个单一的国家霸权来决定其他国家为什么、如何和应该做什么。
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Awsome comment .that is exactly what this change represents .i am proud of the russians for having the courage to stand up and tell the worlds genocidal bully .we are done with you .. Russia i wish you all the best for your future .
令人惊叹的评论，这些观点正是这个变化（麦当劳俄罗斯本土化）所代表的意义。我为俄罗斯人感到骄傲，因为他们有勇气站出来告诉这个世界上的种族灭绝恶霸（美国），我们受够你们了。俄罗斯，我希望你们的未来一切顺利。
and they could have had it all~
他们（麦当劳）本可以拥有一切~
That is exactly the case. In the beginning of the 1990-s Russia had pro-US and in general pro-Western government and general population welcomed it. The "West" did it all to blew that opportunity.
事实正是如此。在20世纪90年代初，俄罗斯有一个亲美和亲西方的政府，民众普遍欢迎西方。但现在“西方”所做的一切都是为了毁掉这个机会。
The end of unipolar world we all have been waiting for.
我们一直在等待的单极世界的终结。
Very sad and very wrong. Russia is part of Europe. France, Britain, Germany had European wars with Russia. Europe is losing a huge part of its identity without Russia. Some of the best European music and literature is Russian. In the future Asia is going to be in the ascendancy. Russia is going east and will add to that. Only with Russia would Europe have had a large say in the future of the world. Now Europe will become a backwater.
非常悲伤，非常错误。俄罗斯是欧洲的一部分。法国、英国、德国与俄国在欧洲发生过战争。没有了俄罗斯，欧洲正在失去很大一部分身份认同。一些最好的欧洲音乐和文学是俄语著作。在未来，亚洲将处于优势地位。俄罗斯正在向东推进（偏向东方），西方所做的一切都将加剧这个趋势。只有有了俄罗斯，欧洲才会对世界的未来有很大的发言权。现在，欧洲将成为一潭死水。
well said
说得好
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Agreed. But why you invaded Ukraine? As you said " is no longer a single state hegemony that dictates other countries about why, how and what they should do." Poor Russians. Dying for the taste of hamburgers!
同意你的观点。但你们为什么入侵乌克兰？正如你所说"世界不再是一个单一的国家霸权，来支配其他国家为什么，怎么做，如何做"，可怜的俄罗斯人。我非常想尝尝汉堡的味道！
That was very well said my friend.
You are absolutely correct.
说得好，我的朋友。
你完全正确。
@Iulian Dragomir Why did they invade? They were invited to by the LPR and DPR in Eastern Ukraine who had been suffering under the brutal Kyev government for about 10 years, 15,000 citizens had been killed through shelling and the West did nothing! They had their water supply turned off, speaking Russian was forbidden and do not forget that with the break up of the USSR millions of Russians found themselves more or less stateless.
他们为什么入侵？他们是被乌克兰东部的LPR和DPR邀请来的，他们在残暴的基辅政府统治下已经遭受了大约10年的苦难，15000名公民在炮击中丧生，而西方什么都没做！他们的水供应被切断，被禁止说俄语，别忘了，随着苏联的解体，数百万俄罗斯人或多或少地发现自己失去了国籍。
Perhaps the collective west sometime in the future we’ll see if it to be cooperative and friendly neighbour
也许在未来的某个时候，我们会看到西方国家最终是否会成为合作和友好的邻居
In US movies, Russia is always the bad guy and the US guy is the hero.
在美国电影中，俄罗斯一直是坏人，而美国人是英雄。
A most welcomed development which, it is hoped, will happen all across the globe. If you need to get sick on junk food, at least let it happen with your local junk food. Instead of enriching an American company, you will at least enrich your local company whose taxes will help in your health care.
这是一项最受欢迎的发展，我们希望这种事情以后可以在全球范围内发生。如果你需要因为吃垃圾食品而生病，至少让它发生在你们当地的垃圾食品上。你至少可以让当地公司赚得更多，而不是让美国公司赚得更多，他们缴纳的税款将有助于你们国家的医疗保健。
@George Christoforou That's where Europe should be actually. We're it not for the loots and plunders from their former and current colonies, all the developed European countries would be the countries Trumpy called SH countries.
合作才是欧洲应该做的事情。我们不能再和从前一样，直接从现在的殖民地掠夺财富，如今所有发达的欧洲国家，都要成为被特朗普称为SH（狗屎？）的国家了。
Never trust them again.
永远不要再相信他们（西方）。
What can I say except for the people who would have criticized the newly rebranded McDonald's is probably now in prison, or just scared which is fair.
我能说什么呢，这是很公平的事情，也许除了那些批评重新命名的麦当劳的人可能现在在监狱里，或者充满了恐惧。
@Iulian Dragomir I think most sensible people know why Russia went in, enjoy your McDonald’s happy meal.
我想大多数明智的人都知道俄罗斯为什么会介入，好好享受你们的麦当劳快乐套餐吧。
@Iulian Dragomir I support Russia, I admire Putin for his strength and courage to do what he has to do for the love of his motherland. Can you imagine if Ukraine is a part of NATO, Russia will definitely be be insignificant and in time a bleep in history.
我支持俄罗斯，我钦佩普京的力量和勇气，他为了他爱的祖国而做他必须做的事情。你能想象吗，如果乌克兰成为北约的一部分，俄罗斯肯定会变得无关紧要，最终在历史上消失。
@the problem child
What makes you think so?
McDonalds were pretty lousy, and these ones most probably will be on the same level.
So some people inevitably are going to complain about them.
People don't seem to realise that it has been about 30 years since the first McDonald's was open. Then it was new and exciting.
Now there is a huge number of fast food chains. Many of them are much better quality.
你为什么这么想（回复上面那个嘲讽俄罗斯麦当劳本土化的人）？
麦当劳很糟糕，而这些店的汉堡味道很可能和麦当劳拥有一模一样的水平。
所以有些人不可避免地会抱怨。
很多人似乎没有明白，俄罗斯的第一家麦当劳已经开了大约30年了。30年前它是新奇的，令人兴奋。
但现在有大量的快餐连锁店。其中许多产品的质量要比麦当劳好得多。
Good luck "Vkusno - i tochka",.....GOD bless the russian people and all those people of this earthly world who are waking up. AMEN !!!
祝你们好运……上帝保佑俄罗斯人民和所有正在觉醒的人民。阿门！！
In almost American Hollywood movies, Russians and Asians [Chinese, Japanse or Vietnamese] are always the villains and the Americans, knights in shinning armour. This time, it's truly the other way round.
几乎在美国的好莱坞电影中，俄罗斯人和亚洲人(中国人、日本人或越南人)总是反派角色，而美国人则是披着闪亮盔甲的骑士。这一次，情况完全相反了。
@Moa Aier in almost every Hollywood movie Asians are the good guy except in some old Hollywood movies that have racist Asian stereotypes so I don't know what you're on about, have you ever seen Karate Kid how about Young Sheldon the TV series where a Vietnam kid criticizing the Americans because they picked the wrong side, I would say that Hollywood movie has criticized their own country so many time unlike the China counterpart which doesn't allow criticism from their own country and the white guy is always the bad guy, so I wouldn't generally say Asians are always the bad guy but it's more like Asians are not being represented and being included as good as we want it.
不，在几乎每一部好莱坞电影中，亚洲人都是好人，除了在一些带有种族主义亚洲刻板印象的好莱坞老电影中，我不知道你在说什么，你看过《功夫梦》吗？《小谢尔顿》这部电视剧中，一个越南孩子批评美国人，因为他们选错了边。我想说的是，好莱坞电影很多次批评了他们自己的国家，不像中国电影，中国电影不允许来自他们自己国家的批评，白人总是坏人，所以我一般不会说亚洲人总是坏人，因为亚洲人更像是没有像我们希望的那样好。
@ricky dee one genocidal bully to another
一个种族灭绝的恶霸对另一个恶霸……
It is the opposite of ping pong diplomacy. It's McDonald antagonization.
这与“乒乓外交”正好相反。这是麦当劳外交。
@George Christoforou the rise and fall of Europe can be seen in Russia. Best wishes!
欧洲的兴衰可以在俄罗斯看到。最美好的祝福！
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@zomgneedaname ya the americans could have. But we don't have shit. Russians have healthcare and mcdonalds is gone. those are two wins
美国人真可以呢，我们什么狗屎都没有拿到。俄罗斯人现在有了医保，麦当劳也从俄罗斯没了。这是两场胜利
Well done and it should go global to friendly nations. Full support and get rid of toxic fast foods and all their products
干得好，应该向全球的友好国家大力推广。全力支持并摆脱有毒的快餐食品及其所有产品
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That's an interesting opportunity, though I expect McDonald's will put the squeeze on suppliers abroad to not supply this Russian version if they chose to expand beyond Russia.
这真是一个让人感兴趣的消息，不过我预测，如果麦当劳要是准备在俄罗斯以外的国家扩张，它未来可能会向海外供应商施压，不让他们向俄罗斯内部供应俄罗斯版的麦当劳汉堡。
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This is the opening of a fast food restaurant (its McDonalds with a different name) and there is nothing toxic about it.
这是一家快餐店的开业(它是麦当劳的另一个名字)，而这一次没有任何有毒的东西。
Like I said this would just giving the opportunity to the local franchise to flourish, McDonald's Lost local franchise gains .
就像我说的，这给了当地特许经营者蓬勃发展的机会，而麦当劳则失去了当地特许经营的收益。
原神
苏联的麦当劳
maybe... could be that behind the theatercurtain mcdonalds is still the owner of all that
也许……可能在幕后，麦当劳其实仍然是这家新店的所有者
@Hans Dampf two thing , one that would break the sanction law two it sold out for less than 50 cents on a dollar.
两个可能，一个会违反制裁法，第二个是它以不到50美分的价格低价出售（转移名义上的所有权）。
They keep the option to buy back for 7 years at market price
他们以市场价格保留了7年之内的回购选择权
@Valerian Sarbu I don't when they pulled out they pulled out but it doesn't really matter because the mass majority of the Russian people don't like McDonald's anyway!
I know my wife used to live in Moscow and she still has friends there McDonald's is not really that big of a deal!!
我不知道麦当劳具体是什么时候退出俄罗斯的，这也真的不重要，因为大多数俄罗斯人反正不喜欢麦当劳！
我妻子以前住在莫斯科，她在那里还有朋友，麦当劳离开俄罗斯并不是什么大不了的事！！
@T T sanction law?
such things are made for you to believe in...
制裁法？
这些东西只是为了让你相信……（译注：此处原文就是省略号，此人说话留半截）
The business was bought by Alexander Govor a Russian after McDonald pullout from the country. He bought it and it was not Seize like the West did to Russian businesses. This is dignity. Kudos to Russians
麦当劳从俄罗斯撤出后，被俄罗斯人Alexander Govor收购。这家公司买下了麦当劳，它不会像西方对俄罗斯企业所做的那样直接制裁抢夺。这是尊严。俄罗斯人的荣耀
@T T `mcdonald's should count themselves lucky to get any money back
麦当劳能拿回钱就该庆幸了
@原神 No such things as soviets. You live way in the past. Wake up
没有所谓的苏联人。你活在过去。醒来
原神
独裁味麦当劳
原神
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麦当劳没有任何自由和民主
@原神 there is no democracy nor freedom anywhere.
任何地方都没有民主和自由。
@原神 That would be the "freedom & democracy" to vote for the US oligarchy.
那将是投票给美国寡头政治的“自由和民主”。
@Durango95 Then why they was so excited to eat again a substitut of Mc Donald's? Maybe is the smell of Occident?
那么为什么他们对再次吃到麦当劳的替代品如此兴奋呢？也许是西方的味道？
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@原神
是自由和民主的味道让它成为不健康的垃圾食品吗？
Food is basically the same only the restaurant name is changed.
食物基本相同，只是餐馆的名字变了。
@Iulian Dragomir well just because the media says they're super excited doesn't necessarily mean they are however if the menu is more so catering to Russian taste then that would allow for excitement but as a rule the majority of Russians do not care for McDonald's!!
媒体说他们非常兴奋，但这并不意味着他们真的很兴奋，如果菜单更符合俄罗斯人的口味，那才可以真的让俄罗斯人兴奋起来，但一般来说，大多数俄罗斯人不喜欢麦当劳！！
@Durango95 Then I understand that they are hungry
那我知道可能是因为他们太饿了
@Durango95 They are hungry for Occident. How will be named a big mac with fries? Big pork chefta with potatoes?
他们渴望西方。我想知道这家店的“薯条巨无霸”怎么重新命名？大猪排加土豆？
@Iulian Dragomir well I mean everybody has to have lunch, but other than that now they're doing just fine!
好吧，我的意思是每个人都要吃饭，除此之外，俄罗斯人现在都很好！
The same thing happened years back with EU sanctions on agricultural exports to Russia. Russia not only developed a strong domestic agricultural sector in things like fine cheese it also became a major exporter of such products. The West sees Russia as a giant gas station. They forget that under the USSR they were mostly self-sufficient in all industries. That know-how didn't magically disappear with the collapse of the USSR.
几年前，欧盟对俄罗斯农产品出口的制裁也发生了同样的事情。俄罗斯不仅在优质奶酪等方面发展了强大的国内农业部门，而且成为这些产品的主要出口国。西方将俄罗斯视为一个巨大的加油站。他们忘记了在苏联时期，苏联在所有行业基本上都是自给自足的。这些技术并没有随着苏联的解体而神奇地消失。
Actually your right about the Soviet unx however Russia did lose there self sufficient status for quite a while and it was only recently after they were excluded from the g8 did they work overtime on self sufficiency which btw they have done amazing things like I studied Russia using my language which is mathematics and its insane how far we have fallen and how far they have risen!!!
你对苏联的看法是对的，但是俄罗斯确实在相当长一段时间内失去了自给自足的能力，直到最近他们被排除在八国集团之外，他们才在自给自足的领域上加班加点的努力，顺便说一下，他们做了很多令人震惊的事情，比如我用“数学”研究俄罗斯，我发现我们堕落了多少，而他们就崛起了多少，这太疯狂了！
I hope Russia can do this for Starbucks, IKEA, all the companies that left. When it comes to food service, its much easier to copy and succeed at in the market than complex industrial goods like cars. I'm sure they can be very successful and after a number of years, expand to Eastern Europe, Central Asia and beyond.
我希望俄罗斯可以为星巴克、宜家以及所有离开的公司这样做。就食品服务而言，它比汽车等复杂的工业产品更容易在市场上获得复制和成功。我相信他们会非常成功，几年之后，将业务扩展到东欧、中亚和其他地区。
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Quoting some of the first customers: "Everything tastes the same as before, only the Coke is worse." Good job Russiа! And thanks to McDonalds for blindly following the U$ orders which resulted in its removal from the Russiаn market and creating a great opportunity for the local Russiаn businesses :)
我在此引用一些第一批顾客的话:“所有东西的味道都和以前一样，只有可乐更糟了。”俄罗斯人干的好！感谢麦当劳盲目追随美国，让它从俄罗斯市场下架，并为当地俄罗斯企业创造了一个巨大的成功机会
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Тхе Коке ис бад фор хеалтх ;)
yfelwulf
Coke Syrup is distributed exclusively from America they're probably using a substitute.
可口可乐糖浆只在美国销售，所以俄罗斯人可能用了替代品。
They had no choice of face backlash boycott in home anti russia countries for this war
面对反俄国家的强烈抵制，他们别无选择
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It will take some time to get out of the habit of drinking pig's piss mixed with addictives called coke.Yet it does well to clean toilets.
当然，大家要改掉喝猪尿和可乐的习惯还需要一段时间。不过，可乐在清洁厕所方面做得很好。
@Yup You obviously don't understand the fact that if McDonalds changes its name tomorrow alot of people couldn't care less, myself included.
你显然不明白一个事实，如果麦当劳明天改名字，很多人根本不在乎，包括我。
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All other countries like China will view the actions of US companies like MacDonald's or Visa or Mastercard or Boeing with caution and prepare their countries to be less dependent on all US and western companies. That means those companies can expect reduced businesses in the next few years for mixing business and politics.
所有其他国家，比如中国，会谨慎看待麦当劳、Visa、万事达或波音等美国公司的行为，并准备好自己的国家企业品牌，减少对所有美国和西方公司的依赖。这意味着，因为商业和政治的混合，这些公司未来几年的业务可能会大量减少。
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Just wait until Tasty expense into the West.
现在我只等着这个美味新品牌进入西方市场了。
威武
我怀疑可乐更糟糕的原因，是他们用甘蔗糖取代了高果糖玉米糖浆。
Mcdonalds must be kicking itself silly
麦当劳一定是把自己踢傻了
They could try and make something like "Fanta", as McDonalds did in Nazi Germany.
他们可以尝试制造类似“芬达”的品牌，就像麦当劳在纳粹德国做的那样。
Well done Russia and do not forget to expand your brand worldwide with healthier and tastier with better service than the American brand!!! Wish you every success!!!
干得好，俄罗斯，别忘了用比美国品牌更健康、更美味、更好的服务来扩大你们的品牌！祝你们成功！
A very spectacular, brilliant move by Russia. Patriotic.
这是俄罗斯一个非常厉害，非常聪明的举动。爱国。
Companies leaving Russia was the best business opportunity for Russians EVER!! ready market share and everything!
西方公司离开俄罗斯，对俄罗斯人来说是最好的商机！准备好拿走市场份额和一切！
It's just like what happened to Iran all that illegal sanctions have become a blessing for Iran go Russia all the best
就像发生在伊朗身上的事情一样，所有的非法制裁都成了伊朗的福音，祝俄罗斯一切顺利
IKR! This guy bought McDonald's for pennies on the dollar. He wins big. McDonald's loses all that investment.
IKR！这家伙只花了很少的钱就买了麦当劳。他赢麻了。而麦当劳失去了所有的投资。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
Russia has opened the way for many countries…it is a great lesson for those who really want to be free from foreign influence
俄罗斯为许多国家开辟了道路，这对那些真正想要摆脱外国影响的国家是一个很好的经验
by stealing other peoples ideas? Invading other peoples lands? and looting them too?
通过窃取别人的想法？入侵其他民族的土地？还要掠夺他们吗？
@Coma White how does it feel punk? Don't cry now
你现在有什么感觉？别哭了
@Coma White like USA
像美国一样是吧
@Coma White gee sounds alot like the US, don't be a hypocrite.
你说的这些听起来很像美国干的事情，不要做伪君子。
@Coma White
Stealing ideas, LOL like McDonald's was the first corporation on the planet to invent the cheese burger!?
偷点子？哈哈，就像麦当劳是地球上第一家发明奶酪汉堡的公司一样！？
@Coma White It was not stolen. It was negotiated by McDonald's own initiative. Please try to inform yourself instead of writing nonsense just to vent hatred and frustrations.
它不是被偷的。这是麦当劳主动协商的结果。请试着让自己了解真相，而不是只是为了发泄仇恨和挫折在这里写废话。
@Coma White Learn something from history about how burgers come about and then post your comments. The original burger was from the German nomadic tribes who kept preserved meat while on horseback. The US just stole this idea and started a business model out of it. The same for your computer system. The binary system of 0 and 1 was stolen from the Chinese yin-yang concept from a westerner who came to China to research.
从历史上了解一下汉堡是如何产生的，然后再来发表你的评论。最早的汉堡来自日耳曼游牧部落，他们在马背上保存腌制的肉。美国只是窃取了这个想法，并以此建立了一种商业模式。你现在使用的计算机系统也是如此。“0和1”的二元体系是一个来中国研究的西方人，从中国那里窃取来的中国的阴阳概念。
@Coma White that sounds like America
你说的听起来像美国
@Coma White You are talking about the USA of course.
We have known that forever.
你说的肯定是美国。
这一点我们早就知道了。
@Coma White Are you talking about the USA
你说的是美国吗？
@Coma White damn bro, you are getting roasted and ratioed here.
该死，兄弟，你在这里被集火了。
@Sm4sher 45 should we tell him how McDonalds was stolen from the McDonalds?
我们应该告诉他麦当劳是怎么偷来的吗？