In a global tipping point, 52% of car buyers now want to purchase an EV – here’s why
Michelle Lewis
- May. 27th 2022

电动汽车达到了一个全球临界点,现在超过52% 的购车者有计划购买电动汽车——这是什么导致的
米歇尔·刘易斯
2022 年 5 月 27 日

The number of consumers looking to buy electric vehicles has hit 52%, according to the latest EY Mobility Consumer Index (MCI). This is the first time the number has exceeded 50%, and it represents a rise of 22 percentage points in just two years.

根据最新的安永移动消费者指数调查(MCI),希望购买电动汽车的消费者数量已达到 52%。这是该数字首次超过50%,在短短两年内上升了22个百分点。

EV buyers are on the rise

电动汽车买家正在增加
原创翻译:龙腾网 http://www.ltaaa.cn 转载请注明出处


The MCI survey has tracked consumer mobility patterns and buying intentions since the start of the pandemic in 2020. EY writes:
While overall levels of travel reported remain lower when compared to the pre-pandemic benchmark, the number of consumers who say constant access to a personal car is very important to them is rising, and for the first time more than half of those surveyed, 52%, who intend to buy a car say they intend to choose either a fully electric, plug-in hybrid or hybrid vehicle.

自 2020 年大流行开始以来,MCI 调查一直在追踪消费者的流动模式和购买意愿。安永写道:
虽然与大流行前的基准相比,报告的总体(驾车)旅行水平仍然较低,但表示经常使用私家车对他们来说非常重要的消费者数量正在上升,并且首次有超过一半打算购买汽车的的受访者,确切地说是52 %,表示他们打算选择全电动、插电式混合动力或是混合动力的汽车。

001
In a survey of 13,000 people in 18 countries, car buyers in Italy (73%), China (69%), and South Korea (63%) are the most committed to buying an EV. Consumers in Australia (38%) and the US (29%) are the least committed.
Environmental concerns are cited as the main reason for respondents to buy an EV (38%), and rising penalties on gas vehicles appeared for the first time as a key concern (34%). The Russian invasion of Ukraine and supply chain disruption is impacting the latter concern.
The survey also shows that 88% of consumers are willing to pay more for an EV, and 35% are willing to pay a premium of 20% or more, in keeping with the MCI 2021 survey’s findings.

在对 18 个国家的 13,000 人进行的一项调查中,意大利 (73%)、中国 (69%) 和韩国 (63%) 的购车者最愿意购买电动汽车。澳大利亚 (38%) 和美国 (29%) 的消费者比例最低。
环境问题被认为是受访者购买电动汽车的主要原因(38%),而对燃油车来说惩罚性的油价上涨首次成为主要问题(34%)。俄罗斯入侵乌克兰和供应链中断正在成为影响后者的担忧。
调查还显示,与 MCI 2021 调查的结果一致,88% 的消费者愿意为电动汽车支付更多费用,其中35% 的消费者愿意支付 20% 或更高的溢价。

Range anxiety is dropping

里程焦虑正在下降

The MCI survey also shows that EV owners are less worried about range anxiety or EV chargers. The top motivator for second-time EV buyers is that “EVs now have longer ranges,” and just 27% of EV owners were concerned about charging infrastructure, compared to 36% of those currently without an EV.
Randy Miller, EY Global Advanced Manufacturing & Mobility Leader says:The old issues of worrying about charging infrastructure and the range of EVs will soon come to an end. We know that the vast majority of journeys are relatively short, and as charging infrastructure continues to grow and battery quality continues to increase, we will start to see these concerns fade. It is also clear that those who own EVs know this already.

MCI 调查还显示,电动汽车车主现在不太担心里程或电动汽车充电装置了。第二次购买电动汽车的最大动力是“电动汽车现在有更长的续航里程”,只有 27% 的电动汽车车主担心充电基础设施,而目前还没有电动汽车的车主中这一比例为 36%。
安永全球先进制造和移动业务负责人兰迪·米勒说:担心充电基础设施和电动汽车行驶里程的老问题很快就会结束。我们知道,绝大多数(电动汽车)行程都相对较短,随着充电基础设施的不断发展和电池质量的不断提高,我们将开始看到这些担忧消退。同样清楚的是,拥有电动汽车的人已经知道这一点。