如果月饼在中国人中不是一种流行的食品，为什么中国人在中秋节赠送月饼礼盒呢？
If mooncakes are not a popular food item among Chinese, why do the Chinese give mooncake gift boxes over the Chinese Mid-Autumn Festival?
译文简介
如果月饼在中国人中不是一种流行的食品，为什么中国人在中秋节赠送月饼礼盒呢？
正文翻译
If mooncakes are not a popular food item among Chinese, why do the Chinese give mooncake gift boxes over the Chinese Mid-Autumn Festival?
如果月饼在中国人中不是一种流行的食品，为什么中国人在中秋节赠送月饼礼盒呢？
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Moon cakes are the only sweet I make an exception for. I don’t eat the ones with egg yolk but love the ones with nuts. Recently I tried some cold mochi style ones from Hong Kong in different fruit flavours and they were exceptional. I wait till moon day is well over and go to Sydney to buy moon cakes at half price. Haven’t had a chance the last 3 years because of fires and the pandemic. Luckily I been gifted some by Chinese friends.
月饼是我唯一例外想吃的甜食。我不吃带蛋黄的，但喜欢吃带坚果的。最近我尝试了一些来自香港的月饼，有不同的水果口味，非常特别。我等到中秋节一过，就去悉尼半价买月饼。过去三年因为火灾和流行病都没机会吃到月饼。幸运的是，我从中国朋友那里得到一些月饼礼物。
“ I don’t eat the ones with egg yolk but love the ones with nuts"
Me neither. I can't stand the yolks.
Unfortunately it turns out that in Chinese culture, giving a red bean paste mooncake that doesn't have yolk in it, as a gift is seen as being cheap, hence why no one really gifts those to others. (even though I would really enjoy them)
Plus, these days it's all those weird novelty mooncakes. Mooncakes that don't look like mooncakes. Durian flavour mooncakes. Cheesecake mooncakes. Lychee mooncakes.
Moon cakes with some kind of funky jelly skin. (Hate those)
No appreciation for the classics these days
“我不吃带蛋黄的，但喜欢带坚果的” 我也不。我受不了蛋黄的口味。不幸的是，在中国文化中，送不含蛋黄的红豆沙月饼被认为是比较便宜的月饼礼品，因此没有人会把这种月饼送给别人(尽管我真的很喜欢)， 另外，现在都是那些稀奇古怪的月饼。都是一些看起来不像月饼的月饼。比如榴梿味月饼，芝士蛋糕月饼，荔枝月饼等等。还有果冻皮的月饼。(我讨厌那些种类的月饼)
现在大家都不喜欢经典的月饼了
Thanks God the trend is diversifying. I myself like egg yolk. Yes it was a culture thing to have eggyolk which started only in the late 19th century in Shanghai by a Cantonese person who lived in Shanghai.
Some indeed might deem the more eggyolk the more expensive and highee end. It is also because the yolk represents the moon. The moon represents my heart.
No, the second line is a joke, just a song by Teresa Teng :)
谢谢，这种趋势正在多样化。我自己喜欢吃蛋黄月饼。是的，吃蛋黄月饼是一种文化，19世纪末，一个住在上海的广东人开始在上海吃蛋黄月饼。有些人确实认为月饼里蛋黄越多，价格越高。这也是因为蛋黄代表月亮，月亮代表我的心。不，第二句是笑话，是邓丽君的歌里的歌词
Aaahhh, my wife made this one too lately. Or to be more precise a whole stove full of these delicacies Definitively not a thing to lose weight.. But irresistibly tasty!
啊，我妻子最近才做了月饼。或者更准确地说，满满一炉这些美味佳肴绝对不是什么减肥的东西，但这确实是无法抗拒的美味！
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
Im not Chinese, nor do I live in China but we got just 1 mooncake a few days ago and honestly, one of the BEST things I’ve ever had!!
我不是中国人，我也不住在中国，但几天前我们只吃了一个月饼，老实说，这是我吃过的最好的东西之一！！
Oh God! Those are sooooo good! My favorite is steamed custard bun though.
哦，上帝！太好吃了！不过我最喜欢的是奶黄包。
First of all, HongKongers are traditional and we give moon cakes as gifts because it’s the right and cultural thing to do.
Here in Hong Kong, we enjoy it more because we have a much wider variety of moon cakes, not only the traditional version.
Chocolate, strawberry, now durian as well as ice cream moon cakes.
We look forward to these new changes creations and concoctions as Hong Kong bakers are very creative.
首先，香港人是传统的，我们送月饼作为礼物，因为这是正确的和文化传统。在香港，我们更喜欢月饼，因为我们有更多种类的月饼，而不仅仅是传统的月饼。有巧克力月饼，草莓月饼，榴莲月饼，还有冰淇淋月饼。我们期待这些新的变化，创作和调配，因为香港的面包师是非常有创意的。
Just like people giving out Christmas cakes and yulelogs when in reality no one eats them. Many rumours point out people recycle the stuff by giving them back to the original giver the next Christmas and the poor stuff gets recycled for God knows how many years.
But personally I do like mooncakes.
就像人们分发圣诞蛋糕和圣诞礼物，但实际上没有人吃它们。许多传闻称，人们会在下一个圣诞节将这些东西归还给原来的送礼人，然后这些垃圾就会被循环利用，天知道会持续多少年。但我个人很喜欢月饼。
Those nut filled moon cakes are good, but I can eat only half as they usually get too sweet.
那些果仁月饼很好吃，但我只能吃一半，因为它们通常太甜了。
Tradition?
Anyway, I love mooncakes, especially those with egg yolks.
The Chinese people that I know in Canada do like them — they buy them for themselves too. However, unlike me who would eat one whole mooncake at once, they would only, each, eat a quarter.
传统文化？
总之，我喜欢吃月饼，尤其是那些蛋黄月饼。我在加拿大认识的中国人很喜欢吃这种月饼——他们也为自己买了吃。然而，不像我，我一般一次吃一个完整的月饼，他们每个人只吃四分之一的月饼。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
RML.. the Material costs is actually very low if you make it yourself. I have made them together with a friend.
Specialty shops have it in Malaysia all year round. Night and day markets sells the cakes all year round in the form of cheap cakes. Basic ones at 1/4 of the price. Prices are jacked up 4 times during this festival only.
Have you tried the mint favour?
I just took a quarter pc.
Malaysia Muslims also take the “Halal" version.
如果你自己做的话，材料成本实际上是很低的。我和一个朋友一起做过。马来西亚的特产商店全年都有。早晚市场一年四季都以便宜的形式出售月饼。基本款只卖四分之一的价格。仅在这个节日期间，价格就上涨了4倍。你试过薄荷口味月饼吗？我只尝了四分之一。马来西亚穆斯林也做“清真”版本的月饼。
There are the smaller, cheap, basic versions here in Canada all year round too, but they really don't taste as good as the expensive ones that they have out during the autumn festival.
No, I've never tasted the mint ones. I would not be interested in mint-flavoured pastry anyway.
加拿大全年都有小的、便宜的、基本款式的月饼，但它们的味道真的不如中秋时出售的昂贵款式好。不，我从没吃过薄荷味的。反正我也不会对薄荷味的糕点感兴趣。
Should try it. Put it in the fridge and take it a small piece. It's cool.. The expensive ones is with the salted duck egg York, imported direct from China..
你应该试一试，把它放在冰箱里，拿一小块。很爽……昂贵的月饼是直接从中国进口的咸鸭蛋月饼。
Hi RML
Today Malaysian Chinese celebrate
The Mid Autumn Festival.
Happy celebrations to U & Family too.
I shall share with you electronically these mooncakes. Enjoy..!!
嗨RML
今天马来西亚华人庆祝中秋节
中秋节，也祝你和你的家人节日快乐，我将以电子方式与大家分享这些月饼。享受！！
I love mooncakes too, but I get to eat it once a year only. My favorite is Lotus Paste, there are also exotic flavors available here like Durian, but I don’t like it. The egg yolk I don’t eat as it may be high in chloresterol, so I give to my dogs. Happy Mid-Autumn to you!
我也喜欢月饼，但我一年只能吃一次。我最喜欢的是莲蓉月饼，这里也有异国风味的月饼，比如榴莲月饼，但我不喜欢。我不吃蛋黄月饼，因为它可能含有高胆固醇，所以我给我的狗吃。祝你中秋快乐！
Give the egg yolks to your dogs? Gee, save them for me! Canada now sells salted duck egg yolks alone (without the white).
把蛋黄月饼给你的狗吃？天啊，给我留着吧！加拿大现在出售单独的咸鸭蛋黄月饼(不含蛋白)。
The mooncake is not just a food during the Mid Autumn Festival (Sept 21). It's a profound cultural tradition entrenched in Chinese people's hearts, symbolizing a spiritual feeling.
This feel is evidently so among Chinese society, but the spirit of the festival may have been forgotten by some quarters especially in the diaspora countries of large ethnic Chinese population.
In ancient times, mooncakes were a kind of offering as a homage to the moon.
Over the centuries, these special cakes have become the most popular food of the Mid-Autumn Festival. The seasonal cakes are named after the moon goddess (Chang'e) - Chinese: 月饼 yuèbǐng /ywair-bing/ 'moon-cake(s)'
Mooncakes symbolize family reunx and in Chinese culture, the roundness of the cake symbolizes completeness and togetherness - at a time when the full moon symbolizes prosperity and reunx for the whole family.
What's continued to be practiced enthusiastically today at Mid-Autumn Festival is that people eat mooncakes together with family, or present mooncakes to relatives or friends, to express love and best wishes, as well as sending the mooncakes as gifts to business counterparts.
月饼不仅仅是中秋节的一种食品。这是一种根深蒂固的文化传统，象征着一种精神上的感觉。这种感觉在中国社会中明显的存在，但节日的精神可能已经被一些地区遗忘了，尤其是在华人人口众多的国家。在古代，月饼是一种祭拜月亮的物品。几个世纪以来，这些特殊的月饼已经成为中秋节最受欢迎的食物。这种时令月饼是以月亮女神命名的 (嫦娥)——中国：月饼，诚然，近年来，最甜的月饼的受欢迎程度有所下降，尤其是在年轻人一代中。然而，我们需要看得更加深入，而不仅仅是月饼本身。月饼象征着家庭团聚，在中国文化中，月饼的圆形象征着圆满和团聚——而满月象征着整个家庭的繁荣和团圆。如今，人们在中秋节仍然热情地与家人一起吃月饼，或赠送月饼给亲戚或朋友，以表达爱和祝福，以及将月饼作为礼物送给商业伙伴。
Moon cakes are a festive food.
Most Americans don’t eat turkey dinner often, but most Americans eat turkey dinner on Thanksgiving.
Most Chinese people don't eat moon cakes often, but most Chinese people eat moon cakes on the Mid-Autumn Festival.
It's that simple.
月饼是一种节日食品。大多数美国人不经常吃火鸡晚餐，但大多数美国人在感恩节吃火鸡晚餐。大多数中国人不经常吃月饼，但大多数中国人在中秋节吃月饼。就是这么简单。
Oh it is very popular which is why it is given as gifts.
My father, on top of his long work schedule, takes time after work to make his own moon cakes too for the whole extended family as gifts. And we also got requests from many restaurants for some and have subsequently made a couple thousand over 2 weeks.
If that's not popular I don't know what is as Chinese New year and mid autumn festival are amongst the most celebrated in China and even other South East Asian countries such as Vietnam and Thailand.
哦，月饼很受欢迎，这就是为什么月饼是作为礼物赠送给别人。我的父亲，在他漫长的工作日程之外，也会在下班后抽出时间为全家制作月饼作为礼物。我们也收到了许多餐厅的订单，随后在两周内就收到了几千份。如果那还不受欢迎，那我就不知道什么受欢迎了，因为中国的新年和中秋节是最受欢迎的中国节日，甚至在其他东南亚国家，如越南和泰国也很受欢迎。
Moon cakes are traditional Chinese pastries and holiday foods.
Some people like it, some people don't.
There are cheap moon cake gift boxes and expensive moon cake gift boxes.
Moon cakes are not considered popular, but they are also considered popular foods. Moon cakes are an essential food for the Mid-Autumn Festival.
月饼是中国的传统糕点和节日食品。有些人喜欢，有些人不喜欢。有便宜的月饼礼盒和昂贵的月饼礼盒。月饼被认为不受欢迎，但它们也被认为是受欢迎的食品。月饼是中秋节必不可少的食物。
I am not a big fan of the mooncakes, and by mooncakes I mean the traditional ones with the well-known flavors and the typical shapes. And as a Chinese, I don’t think it’s a weird thing because I grew up hating it, so did a lot of my friends.
Despite the fact that traditional mooncakes have become less popular, the concept of “mooncake” or the word itself is still the icon of the Mid-Autumn Festival. As if without the mooncakes, the festival isn’t happening for real.
Moreover, there has been more and more thoughts put into making mooncakes—the flavor, the design of the the packaging box, and etc. And giving each other mooncakes as a gift for the Mid-Autumn Festival has been a social convention since long ago. So why not give out pretty gifts for both getting holiday vibes and sticking with the social convention?
我不是很喜欢吃月饼，我说的月饼是指那些口味和形状都很典型的传统月饼。作为一个中国人，我不认为这是一件奇怪的事情，因为我从小就讨厌吃月饼，我的很多朋友也是如此。尽管传统月饼已经不那么受欢迎了，但“月饼”的概念或这个词本身仍然是中秋节的象征。好像没有月饼，这个节日就不是真的。此外，越来越多的思想创新投入到月饼的制作中——口味，包装盒的设计，等等。而且，互赠月饼作为中秋节的礼物已经是很久以前的社会习俗了。那么，为什么不送些漂亮的礼物呢？既能营造节日气氛，又能符合社会习俗。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
It's a tradition, and since the Chinese are a superstitious bunch, they will complain about the price, but will still buy it because that's what you do. Kind of like why people give gifts at Christmas when they really dont want to…
这是一种传统，因为中国人相对比较“迷信”，他们会抱怨价格，但他们还是会买，因为这是他们在中秋节需要做的事情。这有点像为什么人们在圣诞节送礼物，但他们真的不想送的原因。
Because it’s popular. Not necessarily the most popular food here, but pretty popular enough to give it, packed in colorful gift boxes, to people we care about.
因为月饼是受欢迎的食品。但不一定是这里最受欢迎的食品，但也足够受欢迎，可以用五颜六色的礼品盒包装好送给我们关心的人。
Because Chinese Festival foods are only for celebrating festivals. they need to appear before festival coming.
Usually those food are hard to make, expensive, etc. So catering those food in normal days make no sense to Chinese people.
因为中国的节日食品只是为了庆祝节日。他们需要在节日来临之前出现。通常这些食物很难做，也很贵等等。所以在平常的日子里提供这些食物对中国人来说毫无意义。
How do you know Mooncake is not popular among Chinese?
Why has been lying to you?
Hey, a box of good mooncakes is more expensive than a good steak in the restaurant.
People just love it.
But like all food, taste is subjective. Some like it, some don’t.
你怎么知道月饼不受中国人欢迎？你为什么要骗你自己？餐厅里一盒好月饼比一块好牛排还贵。人们就是喜欢月饼。但和所有食物一样，味道怎么样也是主观性的。有些人喜欢，有些人不喜欢。
I challenge the claim that mooncakes are not popular. The Chinese I know all love having some with family and friends during the Mid-Autumn Festival. The matter of the expensive mooncakes being a gift item is another thing altogether.
我对月饼不受欢迎的说法提出质疑。我认识的中国人都喜欢在中秋节与家人和朋友一起吃月饼。而将昂贵的月饼作为礼物则完全是另一回事。
For the same reason fruitcake make the rounds over Christmas. I swear, there’s an unopened can of that crap floating around my extended family for seven years. It’s like a hot potato that gets thrown around. It’s what you give to people you don’t particularly like, but do so because it’s customary.
And no, there are no good fruitcakes. I don’t care if it came straight from the ovens of Biscottificio Innocenti in Rome, it’s still crap.
出于同样的原因，水果蛋糕在圣诞节期间很流行。我发誓，有一罐没打开的垃圾在我的大家庭里漂浮了七年。就像一个被扔来扔去的烫手山芋。这是你送给你不特别喜欢的人的东西，但要这么做，因为这是习惯。不，没有好吃的水果蛋糕。我不管它是不是直接从罗马的脆饼烤炉里烤出来的，反正都是垃圾。
Eating moon cakes is a popular Chinese Moon Festival tradition. Moon cakes were originally used to worship the moon god. Later, people appreciate the moon while tasting the moon cakes on the Mid-Autumn Festival. Moon cakes symbolize the family reunx, and people regard it as a festival food, as well as a sacrifice to the moon and a festival gift to relatives and friends.
The full moon is the symbol of family reunxs in Chinese culture. It is said, sentimentally, that “the moon on the night of Mid-Autumn Festival is the brightest and the most beautiful”. Chinese people usually set a table outside their houses and sit together to admire the full moon while enjoying tasty mooncakes.
Among the marketing tactics used to celebrate the Mid-Autumn Festival, mooncake gift boxes are the most common. However, making mooncakes with authentic flavors is not as easy as designing their boxes. As such, brands would maximize their interests by collaborating with homegrown Chinese consumer goods companies or local restaurants rather than making their own mooncakes.
Making and sharing mooncakes is one of the hallmark traditions of this festival. Thus, the sharing and eating of round mooncakes among family members during the week of the festival signifies the completeness and unity of families.
吃月饼是中国中秋节很受欢迎的传统。月饼最初是用来祭拜月亮神的。后来，人们在中秋节一边品尝月饼，一边赏月。月饼象征着家庭团聚，人们把它作为节日食品，也把它作为祭月的祭品和馈赠亲友的节日礼物。在中国文化中，满月是家庭团聚的象征。据说，“中秋之夜的月亮是最亮、最美丽的”。中国人通常在房子外面摆一张桌子，坐在一起欣赏满月，享受美味的月饼。在庆祝中秋节的营销策略中，月饼礼盒是最常见的。然而，制作真正口味的月饼并不像设计月饼盒那么容易。因此，品牌商将与中国本土消费品公司或当地餐馆合作，而不是自己制作月饼，从而实现利润最大化。制作和分享月饼是这个节日的标志性传统之一。因此，在节日的一周内，家庭成员分享和吃月饼象征着家庭的完整和团结。
From the feedback I’ve received from SOME non-Asian Americans:
Mooncakes taste bland. Lotus seed paste tastes bland. They see the word “cake” and they expect something sweet, but for them, lotus seed paste, red bean paste, black bean paste - all these pastes taste bland to them. For them, it’s not sweet at all.
Texture - too dry. Both the baked type and the snowskin type appear to be too dry for their taste. It’s not moist and luscious, just very dry. The filling is dense, not light and fluffy. One doesn’t typically associate these textures with “cake”.
The fillings are too strange. Lotus Seed paste, red/black bean paste, the Five-Nut mix, jujube - they just don’t find the taste of these fillings that great. And salted egg yolk? Not fans of that either. They do actually seem more receptive to snow-skin mooncakes with ice-cream or chocolate fillings in them - just not the more traditional mooncakes.
Many Americans are conditioned to expect dairy ingredients when eating confections classified as “cakes” or “dessert”. By this I mean cream, butter, milk. This is why, generally, many non-Asian Americans rarely, if ever, crave Asian desserts - dairy ingredients are not present. Traditional mooncakes do not contain cream, butter, or milk. This is yet another reason why they are more receptive to snow-skin mooncakes with ice-cream or creamy chocolate filling.
So, conclusion?
Snow-skin mooncake with ice-cream or chocolate or some other very sweet filling might be a hit.
Traditional ones? Not so much.
The traditional ones are a step beyond what the average non-Asian American might feel comfortable eating.
从我收到的一些非亚裔美国人的反馈来看：
月饼的味道淡而无味。莲蓉吃起来很淡。他们一看到“蛋糕”这个词，就想要些甜的东西，但对他们来说，莲蓉、红豆沙——所有这些东西对他们来说都是无味的。对他们来说，这一点都不甜。月饼太干，无论是烤的还是雪皮的都太干了，不适合他们的口味。它既不湿润也不甘美，只是非常干。馅料致密，不蓬松。人们通常不会把这些东西和“蛋糕”联系在一起。月饼馅料太奇怪了，莲蓉，红/黑豆沙，五仁，大枣——他们只是觉得这些馅的味道不太好。咸蛋黄呢？我也不喜欢。他们似乎更喜欢雪皮月饼，里面有冰淇淋或巧克力馅，而这些不是传统的月饼。许多美国人在吃“蛋糕”或“甜点”时，已经习惯了期待里面含有乳制品的成分。我指的是奶油，黄油，牛奶。这就是为什么，一般来说，许多非亚裔美国人很少(如果有的话)喜欢吃亚洲甜点的原因——因为没有乳制品成分。传统的月饼不含奶油、黄油或牛奶。这也是为什么他们更喜欢冰淇淋或奶油巧克力馅的雪皮月饼的原因。所以我的结论？雪皮月饼配冰淇淋、巧克力或其他非常甜的馅料可能会很受欢迎。传统的吗？并非如此。传统的月饼超出了非亚裔美国人的一般胃口。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
Over the years I have really tried to enjoy mooncakes. Tried hard.
Americans in general are very accepting of novel deserts, so I do not believe it's not because they're not sweet or not dairy.
Mooncakes like most Asian desserts look better than they taste. This leaves you disappointed.
They are extremely rich and extremely filling. With food that is as rich and as filling as mooncakes I expect to get more flavor out of them. It's not that they're bad because they lack flavor, it's that been so rich and in comparison have little flavor to other Rich items.
The texture is very dense. although there is nothing specifically good or bad about a dense dessert it is seen as a sign of poor quality in America.
这些年来，我真的试着努力去品尝月饼。一般来说，美国人都非常接受新奇的甜点，所以我认为这并不是因为它们不甜或不含乳制品的原因。
像大多数亚洲甜点一样，月饼看起来味道好，这让你很失望。
它们极其丰富，极其丰满。有了像月饼一样丰富和有饱腹感的食物，我希望从它们身上得到更多的味道。这并不是说它们不好，因为它们没有味道，因为它们太油腻了，相比之下，其他油腻的食物也没有什么味道。
月饼非常致密。虽然做工致密的甜点没有什么特别的好或坏，但在美国它被视为质量差的标志。
If you buy it at a bakery, it’s really not expensive. I got one with lotus paste and two yolks for I think $5.50? But I like the yolks. There were some with red bean or mung bean or whatever, smaller size, etc. for $3. It’s expensive in the boxes, but at least here in Boston the bakeries sell them fairly cheap, year-round.
如果你是在面包店买的，真的不贵。我买了一份莲蓉的和两个蛋黄，大概5.5美元？但我喜欢蛋黄的。有一些是红豆或绿豆之类的，小一点的，等等，需要三美元。包装起来很贵，但至少在波士顿面包店全年都卖得很便宜。
Not all of the moon cakes are expensive in China.We often buy moon cakes from supermarket or morning fair on the catty,and one moon cake just costs about 0.2 dollar.I admit that we indeed have some whopping price one for gifts,with luxury packaging and beautiful shape,using chocolate or yolk or any other expensive fillings to instead of red beans.But as the government has limited excessive packaging ,I can't see those whopping price ones for a long time.
在中国，并非所有的月饼都很贵。我们经常在超市或早市上买月饼，一个月饼只要0.2美元。我承认，我们确实有一些价格不菲的礼物，包装豪华，形状美观，用巧克力、蛋黄或其他昂贵的馅料来代替红豆。但由于政府限制了过度包装，我很长一段时间都看不到那些价格惊人的月饼了。
That’s because it is sold as a novelty product for certain occasions in the Chinese Lunar calendar so it is marketed as a specialty item on those days. There are other products that are similar to mooncakes with similar fillings but a lot cheaper because they are marketed to be as culturally significant as the mooncake.
Just like the Christmas Fruitcake, which is probably pricey for the sizes that it’s marketed.
For myself I don’t really like mooncakes and would prefer the fruitcake. But if there is one part of the mooncake that I like it’s the pastry that covers the filling.
这是因为在中国农历的某些日子里，它是作为一种新奇的产品出售的，所以在那些日子里，它是作为一种特色产品销售的。还有其他与月饼相似的产品，也有类似的馅料，但价格要便宜得多，它们在营销上和月饼一样具有文化意义。
就像圣诞水果蛋糕一样，就其营销的尺寸而言，可能价格不菲。
对我自己来说，我真的不喜欢月饼，更喜欢水果蛋糕。但如果月饼有一个部分我喜欢，那就是包裹馅的糕点。