YouTube’s TikTok clone, “YouTube Shorts,” is live in the US

油管抄袭抖音短视频在美国推出“油管短视频”

US users can now upload and view one-minute videos in a swipe interface.
RON AMADEO - 3/2/2021, 3:06 AM

美国油管用户现在可以在滑动界面上传和查看一分钟的视频。
隆.阿玛迪奥2021年3月2日


YouTube's clone of TikTok, "YouTube Shorts," is rolling out to the US as we speak. The feature launched in India this September and was first spotted on US devices by XDA Developers. Just like TikTok, Shorts lets users make and share bite-sized, one-minute videos, and users can swipe between them on the mobile app.

抖音短视频的油管克隆版有关短视频 "YouTube Shorts"正在美国推出。该功能于今年9月在印度推出,并由XDA Developers首次在美国设备上发现。和抖音一样,油管短视频可以让用户制作和分享一分钟大小的视频,用户可以在移动应用上滑动它们。

The YouTube Shorts section shows up on the mobile apps section of the YouTube home screen and for now has a "beta" label. It works exactly like TikTok, launching a full-screen vertical video interface, and users can swipe vertically between videos. As you'd expect, you can like, dislike, comment on, and share a short. You can also tap on a user name from the Shorts interface to see all the shorts from that user. The YouTube twist is that shorts are also regular YouTube videos and show up on traditional channel pages and in subscxtion feeds, where they are indistinguishable from normal videos. They have the normal YouTube interface instead of the swipey TikTok interface. This appears to be the only way to view these videos on desktop.

有关短视频部分显示在油管主屏幕的移动应用部分,目前有一个 "测试版 "标签。它的工作原理和抖音一模一样,推出了全屏垂直视频界面,用户可以在视频之间垂直滑动。正如你所期望的那样,你可以喜欢、不喜欢、评论和分享一个短视频。你还可以在短视频界面点击一个用户名,查看该用户的所有短视频。油管短视频的变化在于,短片也是常规的油管视频,并显示在传统频道页面和订阅源中,它们与普通视频没有区别。它们拥有正常的油管界面,而不是刷屏的抖音界面。这似乎是在桌面上观看这些视频的唯一方式。

A big part of TikTok is the video editor, which allows users to make videos with tons of effects, music, filters, and variable playback speeds that contribute to the signature TikTok video style. The YouTube Shorts editor seems nearly featureless in comparison, offering only speed options and some music.
TikTok only has ~40 million users in the US, but worldwide, it's expected to hit 1 billion users in 2021, according to App Annie. The majority of those users are from TikTok's native country of China, where there are 400 million daily active users.

抖音的一大特色是视频编辑器,用户可以用它来制作具有大量效果、音乐、滤镜和可变播放速度的视频,这也是抖音标志性的视频风格。相比之下,油管短视频编辑器似乎几乎没有什么功能,只提供速度选项和一些音乐。
根据App Annie的数据,抖音在美国只有约4000万用户,但在全球范围内,预计2021年将达到10亿用户。其中大部分用户来自抖音的祖国中国,中国有4亿日活跃用户。

YouTube is the world's biggest video platform, and the site's go-to plan for swatting down upstart competitors with a new video format is almost always to clone them. YouTube most famously did this in 2015 when it launched YouTube Gaming, a livestream gaming platform in the vein of Amazon's Twitch.tv. The standalone YouTube Gaming interface was shut down after four years, but the livestreaming and chat features caught on with several different communities, and there is still a small live-gaming community on YouTube. In 2017, YouTube set its photocopiers loose on Snapchat and created YouTube Stories (originally launched as "YouTube Reels"), which let channels create short upxe videos that disappear after seven days. Now it's targeting TikTok with these one-minute videos. Facebook has also gone after TikTok with Instagram Reels.

油管是世界上最大的视频平台,该网站用新的视频形式来扫荡新晋竞争者的首选计划几乎就是克隆他们。油管最著名的做法是在2015年推出了油管游戏频道,这是一个与亚马逊的Twitch.tv一脉相承的游戏直播平台。独立的油管游戏界面在4年后被关闭,但直播和聊天功能却在几个不同的社区中流行起来,目前油管上仍有一个小型的游戏直播社区。2017年,油管在Snapchat上放出了复印机,并创建了油管故事频道(最初推出的是 "YouTube Reels"),让频道创建更新短视频,7天后消失。现在它的目标是抖音了,抄袭这些一分钟的视频。非死不可也抄袭抖音,搞起了Instagram Reels。

YouTube Shorts first launched in India in September—a smart move, since TikTok has been banned in India since June. With no competition from the incumbent in India, YouTube Shorts has taken off in the country, with YouTube recently announcing Shorts was getting "more than 3.5 billion daily views." TikTok is owned by the Chinese company ByteDance, and that earned it (and 100+ other Chinese services) a ban in India. TikTok was under attack from the Trump administration, too, and for a time we were expecting it to be purchased by Oracle. After losing the election, the Trump administration lost interest in TikTok, and now it seems that the company will be able to continue operating in the US.

油管短视频于9月首次在印度推出--这是一个明智之举,因为抖音自6月起在印度被禁止。由于在印度没有现成的竞争者,油管短视频在印度已经起飞,油管最近宣布其短视频的 "日浏览量超过35亿次"。抖音由中国公司字节跳动拥有,这让它(以及其他100多个中国服务)在印度遭到了禁令。抖音也受到了特朗普政府的攻击,我们一度期待它能被甲骨文收购。输掉大选后,特朗普政府对抖音失去了兴趣,现在看来,这家公司将能够继续在美国运营。